™

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IndiaTALK ™ is a comprehensive 360-degree understanding and analysis of
international student mobility wi...
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Stamats 2013 IndiaTALK Research Study

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As one of the world’s fastest growing, most exciting higher education markets, the opportunities India offers your institution are extraordinary. But so are the challenges of dealing with an estimated 80 billion dollar, culturally complex, fluid education market located halfway across the globe.

Through data gathered (and analyzed) by Stamats Asia across more than 20 cities and at suburban centers in over seven states, the 2013 IndiaTALK™ study examines perceptions of Indian prospects, parents, and overseas higher education consultants and experts about different higher education destinations with particular reference to drivers and barriers as well as their awareness and perceptions, if any, about individual institutions.

The data has been comprised of 1000 main student interviews and 10 focus group discussions including 30 in-depth expert interviews and 30 in-depth parent interviews.

For more information and to discuss the entirety of the 2013 IndiaTALK™ research, please contact Vinu Warrier, managing director of Stamats Asia at vinu.warrier@stamatsasia.com or call (800) 553-8878.

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Transcript of "Stamats 2013 IndiaTALK Research Study"

  1. 1. ™ presented by IndiaTALK ™ is a comprehensive 360-degree understanding and analysis of international student mobility within India’s college-bound student population. EDUCATION DELIVERY MODELS 45 % prefer physically relocating to the overseas campus 24% 17% 13% 82% 91% 89% prefer twinning programs prefer distance learning prefer online learning are open to twinning programs are open to distance learning are open to online learning INSTITUTION PREFERENCE 1 liberal arts 3 technical/vocational 8 faith-based % % % 14% community 35 % public 38% private OVERSEAS COLLEGE SELECTION Primary Motivators International Destination Preferences about studying and living overseas 36 34% 30% % stated superior academic, career, and lifestyle opportunities 91 % recalled the United States 57 % 36 % from awareness to consideration from consideration to preferred stated social status and lifestyle perceptions Primary Influencers within their own Indian high schools 52% 43% 23% stated their classmates and seniors stated their teachers stated their high school counselors Primary Influencers 63 at the shortlisting/application stage % recalled Australia 66% stated the ability to completely transform their future career and quality of life 75 72% % identified friends and family overseas recalled Canada (word of mouth) stated friends and family in India (word of mouth) COMMUNICATION CHANNELS 76% 60% 52% 48% 45% 41% 35% 19% 19% 14% 11% 6% online search teachers/counselors Methods of Communication university’s website Most Informative 19% educational/career fairs 19% university’s website overseas education agents magazines 7% newspapers 10 16% % IVR of institutions online search teachers/counselors magazines 13% local offices for overseas education overseas education agents educational/career fairs 16% all other categories outdoor ads Most Relevant handouts (leaflets, brochures, etc.) radio online search 18% 22% university’s website overseas education agents Awareness of channel as a source of information 9% 18% 10 % 11 % teachers/counselors educational/career fairs magazines 12% all other categories Most Credible 20% 25 % online search university’s website educational/career fairs 9% 10 % 10% 12% 14% magazines overseas education agents teachers/counselors all other categories IndiaTALK ™ examines perceptions of Indian prospects, parents, and overseas higher education consultants and experts about different higher education destinations with particular reference to drivers and barriers as well as their awareness and perceptions, if any, about individual institutions. The data has been comprised of 1000 main student interviews and 10 focus group discussions including 30 in-depth expert interviews and 30 in-depth parent interviews. For more information, contact Vinu Warrier, managing director of Stamats Asia at vinu.warrier@stamatsasia.com or call (800) 553-8878. © 2013 Stamats, Inc.

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