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Blogs: Changing The Way Businesses Talk To Customers

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This presentation is an overview for those new to blogs and blogging. I presented this to a live audience late last year. I also provide some of the basics and cover some off the tools available for …

This presentation is an overview for those new to blogs and blogging. I presented this to a live audience late last year. I also provide some of the basics and cover some off the tools available for new bloggers.

Published in: Business, Technology

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  • Transcript

    • 1.  
    • 2. the world is noisy traditional marketing less effective
    • 3. businesses want to be heard by their customers
    • 4. we are numb to the din less trusting of “ Interruption Marketing”
    • 5. new communication channel using Blogs
    • 6. Learn how to use Blogs to break through the noise & be heard
    • 7.  
    • 8.  
    • 9. Post
    • 10. Entries are time stamped
    • 11. Anatomy of A Blog Tools to help readers
    • 12. can include Podcasts & Vlogs
    • 13. Blogs encourage two way communications Comments available on Posts
    • 14.  
    • 15. Blogging’s Six Pillars From: Naked conversations by Robert Scoble & Shel Israel, JW Wiley, 2006
    • 16.  
    • 17.  
    • 18.  
    • 19. readers feel a connection to you and your business
    • 20. customers & prospects know when to listen & how to find you
    • 21. RSS or Feeds let them know when there is a new post
    • 22. readers subscribe to your Feed & get notified when a new Post is made
    • 23. get notified of new posts via email
    • 24. readers review posts using a feed reader
    • 25. comments invite new readers
    • 26. communication is two-way readers can talk back
    • 27. your comments leave trackbacks to your Blogs at other Blogs
    • 28. improved search rankings & tools bring new readers
    • 29.  
    • 30.  
    • 31. search engines optimized for fresh text content
    • 32. blog search engines
    • 33.  
    • 34. Blogs support marketing that is really talking & listening
    • 35. react positively when you are talked about
    • 36. to contribute to your business Blogs invite readers
    • 37. are you ready to jump into the Blogosphere & be heard?
    • 38. trying to be heard above the din & better serve your customers
    • 39. Learn how to use Blogs to break through the noise & be heard
    • 40. tap into this new communications channel – Conversational Marketing
    • 41. now… you are being heard
    • 42. feedback
      • email me:
      • [email_address]
      • visit my Blog
      • BetterECM.wordpress.com