If your company is like most, you’re likely experiencing an unprecedented growth in the importance of the channel in your day-to-day sales, marketing, and service-related functions. Independent analysts such as Forrester Research acknowledge this trend and predict that a growing reliance upon channels is key for High Tech companies that seek profitable revenue growth and expansion into new markets. Engaging channel partners creates a synergy that greatly extends a company's reach beyond the capabilities of traditional direct interactions. And in challenging economic times, these partners become even more important to your company, allowing you to scale and create efficiencies that reduce the cost of doing business. SAP enables your channel initiatives through innovative applications and support for comprehensive and collaborative business processes.