BUILD A LARGER AUDIENCE WITH

SOCIAL MEDIA
IN THE MIX
                      SPONSORED BY:
HI.
WELCOME.
THANKS FOR COMING.
YOU GUYS ARE
REALLY COOL.
SERIOUSLY,
WE DIG YOU.
MAYBE WE SHOULD
  GET STARTED?
WAIT!
FIRST WE HAVE NEWS,
BOTH GOOD AND BAD.
BAD NEWS:
THE SCHEDULE SAYS
THIS SESSION IS TWO
   HOURS LONG.
GOOD NEWS:
THERE IS NO WAY
WE’RE GONNA BE
HERE THAT LONG.
CAN WE GET A
 HELL YEAH!
LET’S GO!
ALRIGHT, ABOUT US.
      Height:
6’4,
6’2
      Weight:
190
(ripped)
      Bats:
Righty
      Throws:
Super
fast
      Yea...
ENOUGH ABOUT US...
TODAY’S OUTLINE

‣Let’s
define
social
media
‣How
to
develop
a
campaign
‣CommunicaNng
with
your
audience
‣Check
out
what
the...
LET’S DEFINE
SOCIAL MEDIA
SOCIAL MEDIA
BY DEFINITION
Def:
Social
You
know,
talking
to
people.
Being
an

interest
in
people’s
lives.



Def:
Media
Wh...
SOCIAL MEDIA
BY DEFINITION


Def:
Social
Media
Paying
aWenNon
to
one
another
in
a

place
where
people
prefer
a
certain

ty...
SOCIAL MEDIA
BY THE NUMBERS
SOCIAL MEDIA CAN HELP
EVERYONE HERE TODAY

   ‣Increase
awareness
   ‣Target
disNnct
markets
   ‣Enhance
public
relaNons
 ...
SOCIAL MEDIA
HAPPENS ONLINE
                                                                       Number
of
Hours
       ...
SOCIAL MEDIA IS PART OF
ONLINE MARKETING

                                                   !"#
Fresh
online
content
that...
SOCIAL MEDIA WORKS
WITH TRADITIONAL
Social
media
is
a
low‐cost
avenue
for

engaging
with
consumers
at
a
deeper
level

than...
SOCIAL MEDIA
IS NOT ADVERTISING


“Adver'sing
is
when
you
tell
people
how

great
you
are.
Publicity
is
when
someone

else
...
SOCIAL MEDIA IS
USED BY ALL AGES
People
flock
to
Social
Networks
in
record
numbers
–
Facebook
now
boasts
over

200
million
...
SOCIAL NETWORKS
ARE POPULAR

                                                3. Facebook
                                 ...
SOCIAL MEDIA
IS IN ARCHITECTURE
SOCIAL MEDIA
IS TIMELY




               !
SOCIAL MEDIA
IS A MARATHON


Like
your
friend
base
on

Facebook,
it
grows
over
Nme

with
true,
authenNc

conversaNons.


 ...
SOCIAL MEDIA IS FOR
AUTHENTIC BRANDS

           Founded
in
a
     Connected
        For
smart

             real
story   ...
SOCIAL MEDIA STARTS
BY DISCOVERING

It’s
easy
to
tell
the
story
that
people

want
to
hear.
The
hard
road
–
the
one

that
l...
HOW TO DEVELOP
  A CAMPAIGN
HOW TO DEVELOP
YOUR CAMPAIGN

    REVIEW

      THE

              Assess
social

    BRAND      networks
                ...
HOW WE SEE SOCIAL NETWORKS
FOR ARCHITECTURE
       Social Media
        Social Media                                      ...
START WITH
YOUR THE BRAND


What
is
the
one
thing
that
is
most
engaging
  to
your
members,
students
and
staff?
ARCHITECTURE
ASSESS SOCIAL
NETWORKS



There
are
more
social
networks

than
you
know.
Figure
out
where

your
audience
is
and
capitalize...
YOU SHOULD ALL
BE ON ARCHITIZER
MATCH YOUR
OFFLINE INITIATIVES




Backgrounds,
logos,
style
guides
–
this

channel
is
like
all
others
and
requires
a

coh...
FIND PEOPLE
TO TALK WITH

                                          !

Use
tools
to
find
and
befriend

other
architecture
e...
UNCOVER
CONVERSATIONS




 People
are
already
talking
about
architecture.
It’s
not
going

 to
stop
–
this
is
your
opportun...
USE THE FINDINGS
AS BENCHMARKS
                                                 20%


‣ 
Determine
the
frequency
of       ...
MEASURE WHAT’S
BEING SAID
          Quan:ta:ve             Qualita:ve
      Impressions,
clicks
and
   Track
the
presence,...
STAY ON TOP OF
THE LATEST TOOLS

                                                             !
                          ...
COMMUNICATING WITH
  YOUR AUDIENCE
SOCIAL MEDIA IS
ABOUT CONVERSATIONS
CULTIVATE CLOSE
RELATIONSHIPS




 Inspire
loyalists
to
write
reviews,
author
blog
posts,
tweet
their

assessment,
post
vi...
BE COOL




       Social
media
rewards
brands
that
are
dis:nct
  and
have
something
real
that
consumers
can
connect
to.
BE RELEVANT




  Keeping
up
with
audience
is
key.
But
telling
your
story
is

 important,
too.
They’re
listening,
wonderin...
BE SHARABLE




  If
you’re
authenNc
and
offer
quality
products
and
service,
     you
make
it
easy
for
someone
to
share
a
t...
BE A FRIEND




 Converse
online
as
if
you
were
talking
to
a
friend
face‐to‐face.

   The
more
personal
you
appear,
the
be...
NIP BAD PRESS IN THE BUD




  Respond
to
conversa:ons
that
could
affect
your
business.
If

someone
is
frustrated
with
you,...
BE SUBTLE WITH
SALES MESSAGING




 Talk
purely
about
business
and
people
won’t
react.
This
part
of

   your
markeNng
spen...
CULTIVATE LEADS
WITH INCENTIVES




Host
a
contest.
Gather
names.
Ask
people
quesNons
that
could
qualify

 them
as
leads.
...
ACT LIKE A PERSON




 Use
your
real
name,
Ntle
and
descripNon.
We’re
trying
to
be

      personal,
and
this
is
the
first
p...
STAY SHORT. GO LONG.




 Depending
on
the
message
and
medium,
our
approach
will
uNlize

micro‐blogging
(TwiWer,
Facebook)...
CONNECT ALL YOUR
SOCIAL NETWORKS




 Your
long‐format
content
should
feature
video
connected
to

     your
YouTube
page
a...
ALLOW PEOPLE TO SHARE




      !



                                !

 Re‐posts
and
personal
tesNmonial
gets
more
reacNo...
SHARING WILL GREATLY
INCREASE YOUR EXPOSURE
CREATE GROUPS FOR
ARCHITECTURE




    Architecture
is
easy
to
promote
online,
and
sponsoring
 applicaNons,
events
and
ide...
BUILD AN APPLICATION




Create
interacNve
user
experiences
with
your
brand
using
games,

             virtual
gia
sharing...
LET PEOPLE MANIPULATE
YOUR ARCHITECTURE




Create
interacNve
user
experiences
with
your
brand
using
games,

             ...
QUANTITY IS NO SUBSTITUTE
FOR QUALITY
The
more
followers
you

have,
the
lower
your

click‐through
rate.
A

click‐through
r...
FOLLOW SOME SIMPLE RULES




                                                   !

 We
will
mix
our
authenNc
presence
with...
USE YOUR TRIUMPHS
AS CONVERSATIONS




Too:ng
your
own
horn
isn’t
bad
when
you
do
it
selec:vely.
Some

 of
these
points
ha...
CASE STUDIES
CASE STUDY:
DWELL FILLS THE HOUSE
CASE STUDY:
UNIV. OF OREGON GETS
STUDENTS BLOGGING
CASE STUDY:
CHICAGO ARCHITECTURE
FOUNDATION’S MANY NETWORKS
CASE STUDY:
COAST MODERN PLUGS IT’S FILM
CASE STUDY:
WORLD BICYCLE RELIEF
RAISES QUICK CASH


                                  !

WBR
used
TwiWer
and
Facebook

to...
SOMEBODY IS GONNA
  WANT TO KNOW
    ABOUT ROI
REPORTING TOOLS:
LINK TRACKING


        What
they
are:
        Link
shorteners
or
social
media
broadcasters.
All
of

    ...
REPORTING TOOLS:
REAL-TIME UPDATES


        What
they
are:
        Search
tools
that
scour
blogs,
news
sites
and
other

 ...
REPORTING TOOLS:
CONVERSATION SEARCH


    SEARCH
             What
they
do:
             Help
to
search
for
menNons,
disc...
REPORTING TOOLS:
ALL-IN-ONE

        What
they
are:
        Online
dashboards
that
monitor
and
measure
your

        socia...
YOU WANT ME TO DO
 ALL THAT? YOU’RE
      CRAZY.
COMMUNICATING IN
SOCIAL MEDIA IS A BIG ROLE


Nobody
can
do
it
alone.
Get

some
help.
Interns.
Office

innovators.
Friends.
...
BUT WHAT ABOUT
MY BOSS?


Someone
is
going
to
need
some

convincing.
Use
the
facts
–
even

the
ones
found
here
–
to
convin...
QUESTIONS?
THANK YOU

DOWNLOAD THIS PRESENTATION AT:
   http://www.stalelife.com/aao
    Since we’re social geeks, it will be on Slid...
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Build a larger audience with Social Media in the Mix

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Build a larger audience with Social Media in the Mix

  1. 1. BUILD A LARGER AUDIENCE WITH SOCIAL MEDIA IN THE MIX SPONSORED BY:
  2. 2. HI.
  3. 3. WELCOME.
  4. 4. THANKS FOR COMING.
  5. 5. YOU GUYS ARE REALLY COOL.
  6. 6. SERIOUSLY, WE DIG YOU.
  7. 7. MAYBE WE SHOULD GET STARTED?
  8. 8. WAIT! FIRST WE HAVE NEWS, BOTH GOOD AND BAD.
  9. 9. BAD NEWS: THE SCHEDULE SAYS THIS SESSION IS TWO HOURS LONG.
  10. 10. GOOD NEWS: THERE IS NO WAY WE’RE GONNA BE HERE THAT LONG.
  11. 11. CAN WE GET A HELL YEAH!
  12. 12. LET’S GO!
  13. 13. ALRIGHT, ABOUT US. Height:
6’4,
6’2 Weight:
190
(ripped) Bats:
Righty Throws:
Super
fast Years
in
the
league:
21
(combined) Full
stats
available
at
Stalelife.com
  14. 14. ENOUGH ABOUT US...
  15. 15. TODAY’S OUTLINE ‣Let’s
define
social
media ‣How
to
develop
a
campaign ‣CommunicaNng
with
your
audience ‣Check
out
what
these
people
did ‣Somebody
is
gonna
want
to
know
about
ROI ‣YOU
want
ME
to
do
all
that?
You’re
crazy.
  16. 16. LET’S DEFINE SOCIAL MEDIA
  17. 17. SOCIAL MEDIA BY DEFINITION Def:
Social You
know,
talking
to
people.
Being
an
 interest
in
people’s
lives. Def:
Media What
we
watch,
pay
aWenNon
to
and
 someNmes
even
crave.
  18. 18. SOCIAL MEDIA BY DEFINITION Def:
Social
Media Paying
aWenNon
to
one
another
in
a
 place
where
people
prefer
a
certain
 type
of
media.
  19. 19. SOCIAL MEDIA BY THE NUMBERS
  20. 20. SOCIAL MEDIA CAN HELP EVERYONE HERE TODAY ‣Increase
awareness ‣Target
disNnct
markets ‣Enhance
public
relaNons ‣ParNcipate
in
community ‣Improve
customer
experiences ‣Amplify
enrollment/generate
new
members
  21. 21. SOCIAL MEDIA HAPPENS ONLINE Number
of
Hours 27.4 25.1 The
Web
ranks
higher
than
other
 21.8 20 19.2 media
in
dura:on
of
use.
 17.8 However,
consumers
oaen
use
 11.4 11.1 10.9 internet
simultaneously
with
TV,
 radio
and
other
media. Source:
Center
for
Media
Research,
June,
2009 Average
Number
of
Hours
 Average
Number
of
Hours
 Average
Number
of
Hours
 Listened
to
Radio
per
 Watched
TV
per
Week
 Used
Internet
per
Week
 Week
Among
Listeners Among
Viewers Among
Users $100,00‐$149,99 $150,00‐$249,999 $250,00
or
more
  22. 22. SOCIAL MEDIA IS PART OF ONLINE MARKETING !"# Fresh
online
content
that
mirrors
offline
 iniNaNves
will
build
a
stronger
brand
awareness: ‣
SEM
drives
traffic
using
keywords
and
text
ads !"$ ‣
SEO
builds
conNnuous
presence
in
 $12+1(34156+7+(* Your !%&' organic
rankings website %()*+,( ‣
Banners
provide
mass
reach
and
increase
 -.//"0! online
brand
awareness ‣
Social
media
is
the
“consumer
connecNon”
 and
will
extend
the
brand
message !#$
  23. 23. SOCIAL MEDIA WORKS WITH TRADITIONAL Social
media
is
a
low‐cost
avenue
for
 engaging
with
consumers
at
a
deeper
level
 than
is
typically
achieved
with
tradiNonal
 adverNsing.
Social
media
is
not
a
replacement,
 it’s
part
of
the
equaNon. Your
 organiza:on,
 school
or
 company
  24. 24. SOCIAL MEDIA IS NOT ADVERTISING “Adver'sing
is
when
you
tell
people
how
 great
you
are.
Publicity
is
when
someone
 else
says
how
great
you
are.”
 

































































‐
Guy
Kawasaki
  25. 25. SOCIAL MEDIA IS USED BY ALL AGES People
flock
to
Social
Networks
in
record
numbers
–
Facebook
now
boasts
over
 200
million
users
worldwide
and
TwiFer
has
grown
3,000%
since
last
year. 58%
Female 58%
Male 64%
Male 35‐54
years
of
age 35‐64
years
of
age 25‐54
years
of
age 30%
some
college 48%
bachelors
degree 81%
bachelors
degree HH
income
to
$74K HH
income
to
$99K HH
income
$109K
  26. 26. SOCIAL NETWORKS ARE POPULAR 3. Facebook 4. YouTube 5. MySpace According
to
Alexa
(a
leading
Web
InformaNon
 9. Wikipedia Company),
8
of
the
top
20
most‐visited
U.S.
 12. Blogger sites
are
social
networks.
 15. Twitter 18. Flickr 20. WordPress
  27. 27. SOCIAL MEDIA IS IN ARCHITECTURE
  28. 28. SOCIAL MEDIA IS TIMELY !
  29. 29. SOCIAL MEDIA IS A MARATHON Like
your
friend
base
on
 Facebook,
it
grows
over
Nme
 with
true,
authenNc
 conversaNons. !
  30. 30. SOCIAL MEDIA IS FOR AUTHENTIC BRANDS Founded
in
a
 Connected
 For
smart
 real
story to
human
 advocates truth Modern
people
are
savvy
and
discrimina:ng.
They
have
new
 avenues
for
their
opinion,
and
they
subconsciously
calculate
value
 for
organizaNons
they
can
trust.
  31. 31. SOCIAL MEDIA STARTS BY DISCOVERING It’s
easy
to
tell
the
story
that
people
 want
to
hear.
The
hard
road
–
the
one
 that
leads
to
the
greatest
reward
–
is
 to
tell
the
story
that’s
real.

  32. 32. HOW TO DEVELOP A CAMPAIGN
  33. 33. HOW TO DEVELOP YOUR CAMPAIGN REVIEW
 THE
 Assess
social
 BRAND networks +
Benchmarks +
CommunicaNon
goals +
Measurement
tools RESULTS
  34. 34. HOW WE SEE SOCIAL NETWORKS FOR ARCHITECTURE Social Media Social Media Social Media Social Media (Actual) (Actual) (Reality) (Reality) ShareThis! ShareThis! Linked InIn Linked Twitter Twitter Networks Networks Messaging Messaging Connect Connect Communicate Communicate Face Face book book Bit.ly Bit.ly TwitPic TwitPic File/Link File/Link Sharing Sharing Sharing Sharing Flickr Flickr
  35. 35. START WITH YOUR THE BRAND What
is
the
one
thing
that
is
most
engaging to
your
members,
students
and
staff?
  36. 36. ARCHITECTURE
  37. 37. ASSESS SOCIAL NETWORKS There
are
more
social
networks
 than
you
know.
Figure
out
where
 your
audience
is
and
capitalize.

  38. 38. YOU SHOULD ALL BE ON ARCHITIZER
  39. 39. MATCH YOUR OFFLINE INITIATIVES Backgrounds,
logos,
style
guides
–
this
 channel
is
like
all
others
and
requires
a
 cohesive
approach.
  40. 40. FIND PEOPLE TO TALK WITH ! Use
tools
to
find
and
befriend
 other
architecture
enthusiasts
and
 educators
who
will
appreciate
and
 ! ! promote
your
campaigns.
 !
  41. 41. UNCOVER CONVERSATIONS People
are
already
talking
about
architecture.
It’s
not
going
 to
stop
–
this
is
your
opportunity
to
join
the
conversaNon.
  42. 42. USE THE FINDINGS AS BENCHMARKS 20% ‣ 
Determine
the
frequency
of 18% 
conversaNons
about






 37% ‣ 
Review
the
tone
of
conversaNons 12% ‣ 
Establish
the
relevance
of 
the
discussions 13% ‣ 
Decide
which
media
channels
are Positive Negative 
most
prevalent Indifferent ReTweets Educational
  43. 43. MEASURE WHAT’S BEING SAID Quan:ta:ve Qualita:ve Impressions,
clicks
and
 Track
the
presence,
audience,
 amount
of
menNons campaign
recepNon,
and
 brand
awareness Communicate
your
strengths
and
weaknesses
monthly
–
 candid
analysis
leads
to
proper
adjustments
and
insures
the
 investment
is
jusNfied.
  44. 44. STAY ON TOP OF THE LATEST TOOLS ! ! New
tools
evolve
daily
that
help
us
 ! ! analyze
traffic,
find
new
people
and
 further
refine
our
campaign.
Staying
fresh
 ! ! keeps
our
messages
in
the
moment. !
  45. 45. COMMUNICATING WITH YOUR AUDIENCE
  46. 46. SOCIAL MEDIA IS ABOUT CONVERSATIONS
  47. 47. CULTIVATE CLOSE RELATIONSHIPS Inspire
loyalists
to
write
reviews,
author
blog
posts,
tweet
their
 assessment,
post
videos,
and
more
—
all
about
the
useful
service
 you
provide.
  48. 48. BE COOL Social
media
rewards
brands
that
are
dis:nct and
have
something
real
that
consumers
can
connect
to.
  49. 49. BE RELEVANT Keeping
up
with
audience
is
key.
But
telling
your
story
is
 important,
too.
They’re
listening,
wondering
“Why
should
 I
care
about
your
company
today?”
  50. 50. BE SHARABLE If
you’re
authenNc
and
offer
quality
products
and
service, you
make
it
easy
for
someone
to
share
a
tesNmonial.
  51. 51. BE A FRIEND Converse
online
as
if
you
were
talking
to
a
friend
face‐to‐face.
 The
more
personal
you
appear,
the
beWer
–
invite
others into
your
life
and
business.
  52. 52. NIP BAD PRESS IN THE BUD Respond
to
conversa:ons
that
could
affect
your
business.
If
 someone
is
frustrated
with
you,
aWempt
to
resolve
it.
The
irritated
 consumer
will
feel
beWer
that
you
care
enough
to
reach
out,
 and
the
public
resoluNon
creates
excellent
PR.
  53. 53. BE SUBTLE WITH SALES MESSAGING Talk
purely
about
business
and
people
won’t
react.
This
part
of
 your
markeNng
spend
is
for
relaNonship‐building
and
public
 communicaNon.
But,
that
doesn’t
mean
the
occasional
offer
is
bad.
  54. 54. CULTIVATE LEADS WITH INCENTIVES Host
a
contest.
Gather
names.
Ask
people
quesNons
that
could
qualify
 them
as
leads.
We
suggest
offering
incen:ves,
like
a
private
tour
or
 exclusive
merchandise.
  55. 55. ACT LIKE A PERSON Use
your
real
name,
Ntle
and
descripNon.
We’re
trying
to
be
 personal,
and
this
is
the
first
place
to
build
trust.
  56. 56. STAY SHORT. GO LONG. Depending
on
the
message
and
medium,
our
approach
will
uNlize
 micro‐blogging
(TwiWer,
Facebook)
as
well
as
long‐form
conversaNon
 starters
(Blogs,
Facebook,
Video,
Image
galleries,
Forums).
  57. 57. CONNECT ALL YOUR SOCIAL NETWORKS Your
long‐format
content
should
feature
video
connected
to
 your
YouTube
page
and
images
connected
to
Flickr.
  58. 58. ALLOW PEOPLE TO SHARE ! ! Re‐posts
and
personal
tesNmonial
gets
more
reacNon
and
 aWenNon
than
“look
at
what
we
sell”.
  59. 59. SHARING WILL GREATLY INCREASE YOUR EXPOSURE
  60. 60. CREATE GROUPS FOR ARCHITECTURE Architecture
is
easy
to
promote
online,
and
sponsoring applicaNons,
events
and
ideas
will
put
you
in
a
favorable
light.
  61. 61. BUILD AN APPLICATION Create
interacNve
user
experiences
with
your
brand
using
games,
 virtual
gia
sharing
programs,
and
more
  62. 62. LET PEOPLE MANIPULATE YOUR ARCHITECTURE Create
interacNve
user
experiences
with
your
brand
using
games,
 virtual
gia
sharing
programs,
and
more
  63. 63. QUANTITY IS NO SUBSTITUTE FOR QUALITY The
more
followers
you
 have,
the
lower
your
 click‐through
rate.
A
 click‐through
rate
of
 2.8%
is
a
preFy
decent
 outcome
‐lower
than
 average
for
email
 newsleWers,
but
it
 outperforms
the
vast
 majority
of
online
 adverNsing
stats.
  64. 64. FOLLOW SOME SIMPLE RULES ! We
will
mix
our
authenNc
presence
with
simple
rules
that
 won’t
peg
us
as
annoying.
  65. 65. USE YOUR TRIUMPHS AS CONVERSATIONS Too:ng
your
own
horn
isn’t
bad
when
you
do
it
selec:vely.
Some
 of
these
points
have
great
interest
to
people
and
could
be
passed
 along
if
presented
properly.
  66. 66. CASE STUDIES
  67. 67. CASE STUDY: DWELL FILLS THE HOUSE
  68. 68. CASE STUDY: UNIV. OF OREGON GETS STUDENTS BLOGGING
  69. 69. CASE STUDY: CHICAGO ARCHITECTURE FOUNDATION’S MANY NETWORKS
  70. 70. CASE STUDY: COAST MODERN PLUGS IT’S FILM
  71. 71. CASE STUDY: WORLD BICYCLE RELIEF RAISES QUICK CASH ! WBR
used
TwiWer
and
Facebook
 to
produce
1,800
page
visits,
over
 400
new
eNewsleWer
signups,
 menNon
on
29
blogs
and
raised
 over
$6,000
in
48
hours
during
 their
annual
appeal. !
  72. 72. SOMEBODY IS GONNA WANT TO KNOW ABOUT ROI
  73. 73. REPORTING TOOLS: LINK TRACKING What
they
are: Link
shorteners
or
social
media
broadcasters.
All
of
 these
tools
have
analyNc
data
of
use. What
they
tell
us: When
a
person
clicks
on
a
link
or
posts
a
url
from
your
 site,
we’ll
know
(no
maWer
where
they
go).
  74. 74. REPORTING TOOLS: REAL-TIME UPDATES What
they
are: Search
tools
that
scour
blogs,
news
sites
and
other
 social
media. What
they
tell
us: Gives
you
real‐Nme
results
of
your
organizaNonal
 menNons
or
architecture
news
based
on
terms
you
set.
  75. 75. REPORTING TOOLS: CONVERSATION SEARCH SEARCH What
they
do: Help
to
search
for
menNons,
discover
content
and
 post
to
mulNple
accounts. What
they
tell
us: Gives
us
a
display
of
all
menNons
of
our
brand
and
 news.
They
allows
you
to
track
your
brand
across
all
 of
these
areas.
  76. 76. REPORTING TOOLS: ALL-IN-ONE What
they
are: Online
dashboards
that
monitor
and
measure
your
 social
media
accounts.
Returns
analyNc
data
from
 popularity
to
gender
and
age. What
they
tell
us: In
one
single
place,
it
tells
us
what
your
audience
 and
advocates
are
saying
and
allows
you
to
post
to
 mulNple
accounts
at
one
Nme.
  77. 77. YOU WANT ME TO DO ALL THAT? YOU’RE CRAZY.
  78. 78. COMMUNICATING IN SOCIAL MEDIA IS A BIG ROLE Nobody
can
do
it
alone.
Get
 some
help.
Interns.
Office
 innovators.
Friends.
You’re
 bound
to
find
people
in‐ house
to
get
on‐board.

  79. 79. BUT WHAT ABOUT MY BOSS? Someone
is
going
to
need
some
 convincing.
Use
the
facts
–
even
 the
ones
found
here
–
to
convince
 the
boss
that
Social
Media
is
the
 most
inNmate
part
of
your
 markeNng
outreach.
  80. 80. QUESTIONS?
  81. 81. THANK YOU DOWNLOAD THIS PRESENTATION AT: http://www.stalelife.com/aao Since we’re social geeks, it will be on SlideShare.net, too.
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