Oshawa through my own eyes.
Satoshi Takano & Melanie Ta – Transform Ontario

This is the

This is the
CITY of

This is the
CITY of

The
HOME
of

General
Motors

General
Motors
that employs
12,000 people.

To best understand what
people are going through,

To best understand what
people are going through,
I decided to pay a visit
myself.

and visited…

three
sites.

A Second Hand Store,

A Second Hand Store,
A Pizza Parlour,

A Second Hand Store,
A Pizza Parlour,
And a Tim Hortons.

All 3 have
something in
Common.

They live
and
DIE

They live
and
DIE on General
Motors.

At the
Second Hand
Store.

At the
Second Hand
Store.
Number of Buyers
and Sellers are

At the
Second Hand
Store.
Number of Buyers
and Sellers are
increasing.

People are
selling…

People are
selling…
Engagement
rings,

People are
selling…
Engagement
rings,
Power tools, stereos,
and even calendars.

People are
selling…
Engagement
rings,
Power tools, stereos,
and even calendars.
literally, anything they can.

People are
buying…

People are
buying…
Musical Instruments,

People are
buying…
Musical Instruments,
Used games,

People are
buying…
Musical Instruments,
Used games,
and yes, engagement rings.

People are
buying…
Musical Instruments,
Used games,
and yes, engagement rings.
not sure about the calendars.

Meanwhile at the Pizza
Parlour…

Meanwhile at the Pizza
Parlour…

Meanwhile at the Pizza
Parlour…
as you can guess...

Sales are

Sales are
DECLINING

“In the last 13 years,
I have never seen it this bad.”

Meanwhile at
Tim Hortons…

At King Street and Wilson Ave.

At King Street and Wilson Ave.
54
dedicated
employees serve

customers a day.

That spend on average…

That spend on average…
$2.98

Their busiest days are…

Their busiest days are…
Mondays to Thursdays.

Their busiest days are…
Mondays to Thursdays.

Because, GM assembly
workers are off on…

Because, GM assembly
workers are off on…
Fridays.

I had a chance to speak
with a worker from GM
who said…

“I’m CONFUSED.”

“I’m CONFUSED.”
“I’m SCARED.”

“I’m CONFUSED.”
“I’m SCARED.”
“I need HELP.”

I asked if he was aware of
the government
retraining programs. He
said…

“I’m CONFUSED.”

“I’m CONFUSED.”
“I’m SCARED.”

“I’m CONFUSED.”
“I’m SCARED.”
“I need HELP.”

But… he finished his
statement by adding…

“I’m ABLE.”

“I’m ABLE.”
“I’m WILLING.”

“I’m ABLE.”
“I’m WILLING.”
“I CAN.”

“I’m ABLE.”
“I’m WILLING.”
“I CAN.”
“Just show me how.”

“I’m ABLE.”
“And makeWILLING.” for me.”
it easy
“I’m
“I CAN.”
“Just show me how.”

After that…

After that…
a light turned on.

After that…
a light turned on.
the answer is not
always that complex.

“Listen to the people
and gain valuable
insight.”

“Create scalable ideas, and
UNLEASH it to the masses.”

AKA.

AKA.
AWARENESS.
(MARKETING)

AKA.
AWARENESS.
(MARKETING)
EASE OF USE.
(USER INTERFACE)

While in parallel, kick-start
the plan to…

While in parallel, kick-start
the plan to…
transform Ontario to
a creative-oriented
economy.

As soon as possible.
(ASAP)

A message for those
in Oshawa.

Japanese for “Don’t GIVE UP.”

We look forward to it!

Thank You.
Satoshi @tranformontario.com Melanie@transformontario.com