Ontario In The Creative Age

Ontario in the Creative Age A dissection of the report by Roger Martin and Richard Florida on economic prosperity Satoshi Takano & Melanie Ta - Transform Ontario Institute

This is Roger Martin…

This is and this is Roger Martin… Richard Florida.

Together…

Together… They presented the results of a study to Premier McGuinty

The Premier asked them to do 3 things.

1. Undertake a study of the changing composition of Ontario’s economy and workforce.

1. Undertake a study of the changing composition of Ontario’s economy and workforce. 2. Examine historical changes and projected future trends affecting Ontario.

3. Provide recommendations to the Province 1. Undertake a study of onchanging composition economy and how to ensure Ontario’s the people remain globally competitive and of Ontario’s economy and prosperous. workforce. 2. Examine historical changes and projected future trends affecting Ontario.

Long Story Short…

“Ontario is well-positioned to compete and prosper in this ongoing global economic transformation.”

“We must transform from a routine-oriented to a creative-oriented economy.”

Creative-oriented economy?

Relax… Let me explain.

Routine-Oriented is defined as...

Routine-Oriented is defined as... Repetitive tasks with a set of operating procedures.

Routine-Oriented is defined as... Repetitive tasks In essence, it’s with a set of an algebraic operating formula with an procedures. answer.

Routine-Oriented is defined as... Repetitive tasks In essence, it’s with a set of an algebraic operating formula with an procedures. answer. Can be outsourced, out-tasked, replicated & automated – by anyone.

While Creative-Oriented is about having… Analytical Skills

While Creative-Oriented is about having… Analytical Skills • Recognizing patterns and solving problems

While Creative-Oriented is about having… Analytical Skills • Recognizing patterns and solving problems • Determine how systems work, and change conditions to modify the outcome

While Creative-Oriented is about having… Analytical Skills Social Intelligence Skills • Recognizing patterns and solving problems • Determine how systems work, and change conditions to modify the outcome

While Creative-Oriented is about having… Analytical Skills Social Intelligence Skills • Collaborate with others • Recognizing patterns and solving problems • Determine how systems work, and change conditions to modify the outcome

While Creative-Oriented is about having… Analytical Skills Social Intelligence Skills • Collaborate with others • Recognizing patterns and solving problems • Uses fluid, deductive • Determine how reasoning to produce better answers systems work, and change conditions to modify the outcome

While Creative-Oriented is about having… Analytical Skills Social Intelligence Skills • Collaborate with others • Recognizing patterns and solving problems • Uses fluid, deductive • Determine how reasoning to produce better answers systems work, and change conditions to • Oral and writing skills modify the outcome

While Creative-Oriented is about having… Can’t be outsourced, Social Intelligence Skills out-tasked, Analytical Skills replicated or automated with others • Collaborate • Recognizing patterns and solving problems by anyone. – • Uses fluid, deductive • Determine how reasoning to produce better answers systems work, and change conditions to • Oral and writing skills modify the outcome

So, Creativity. What do we need to do?

Keys to Unlocking Creativity

Keys to Unlocking Creativity Vision Mission 4-Way Strategy

Keys to Unlocking Adapt and Thrive in the Creative Economy Creativity Vision Mission 4-Way Strategy

Keys to Unlocking Adapt and Thrive in the Creative Economy Creativity Vision Half of the workforce to have high-paying, high- value jobs by 2030 Mission 4-Way Strategy

Keys to Unlocking Adapt and Thrive in the Creative Economy Creativity Vision Half of the workforce to have high-paying, high- value jobs by 2030 Mission Harness the creative potentials of Ontarians 4-Way Strategy

Keys to Unlocking Adapt and Thrive in the Creative Economy Creativity Vision Half of the workforce to have high-paying, high- value jobs by 2030 Mission Broaden our talent Harness the creative base potentials of Ontarians 4-Way Strategy

Keys to Unlocking Adapt and Thrive in the Creative Economy Creativity Vision Half of the workforce to have high-paying, high- value jobs by 2030 Mission Broaden our talent Harness the creative base potentials of Ontarians 4-Way Strategy Establish social safety nets

Keys to Unlocking Adapt and Thrive in the Creative Economy Creativity Vision Half of the workforce to have high-paying, high- value jobs by 2030 Mission Broaden our talent Harness the creative base potentials of Ontarians 4-Way Strategy Establish social safety Build Province-wide nets geographic advantage

So let me tell you how we get there… From the Top.

Adapt and Thrive in the Creative Economy

Creativity Creates Competitiveness

Creativity Creates Competitiveness New jobs in in the coming decade will be in creativity-oriented and service occupations.

Here’s something interesting…

FACT: Since 1987,

the unemployment rate

of routine-oriented jobs

have NEVER been lower than

while the unemployment rate

of Creativity-oriented jobs

have NEVER been HIGHER than

Here are some more facts... Earnings rise as jobs that require analytical and social intelligence skills increase.

$18,700 Average rise in earnings as analytical skills increase from 25th to 75th percentile.

$25,100 Average rise in earnings as social intelligence skills increase from 25th to 75th percentile.

-$8,100 Reduction in earnings as physical skills increase from 25th to 75th percentile.

Working harder = Higher Pay

Working harder = Higher Pay Only for jobs that demand more social intelligence and analytical skills.

So, where is Ontario at?

So, where is Ontario at? Actually, workers in Ontario have greater incentive to develop physical skills.

But, the stats show… More social intelligence and analytical skills and fewer physical skills are being demanded.

Therefore, Ontario’s Mission must become…

Mission: Half of the workforce to have high-paying, high-value jobs by 2030

Question… How do we create a high-paying, high-value job?

Companies must create more complex business models.

Companies must create more complex business models. Powered by people that can execute, and compete on a global scale.

So, where does it all start?

So, where does it all start? Early. Very early.

Return on investment in early childhood development are higher than those in later in life stages.

Return on investment in early childhood development are higher than those in later in life stages. “Invest in programs that unleash my creativity inside and outside of the classroom.”

And well into post secondary education.

And well into post secondary education. Which I will talk more on later…

Now, in order to transform to the creativity-oriented economy there is …

Simple Formula to building a distinct advantage

Simply Put.

Simply Put. = Distinct Global Advantage

Simply Put. More = + Distinct Complex Global Business Advantage Models

Simply Put. More More Workers = + Distinct Complex with Analytical Global Business & Social Advantage Models Intelligence

Simply Put. More More Workers = + Distinct Complex with Analytical Global Business & Social Advantage Models Intelligence Together - Draw out more creativity, command higher wages, solve more global problems

Knowing that, there are…

Strategic pillars to Ontario’s prosperity.

1st Strategic Pillar Harness the Creative Potential of Ontarians

Increase Creativity in ALL Jobs.

Increase Creativity in ALL Jobs. This means managing and organizing so workers can contribute and employ their thinking skills.

This stimulates the TRIPLE PLAY.

This stimulates the TRIPLE PLAY. Workers more engaged. Productivity Improves. Province Prospers.

But, it all starts with management. Yes, managers.

“Develop more effective, creative managers that unleash employees’ social intelligence skills.”

“Develop more effective, creative managers that unleash employees’ social intelligence skills.” “Let me help my company discover creative, globally competitive advantages.”

“Develop more effective, creative managers that unleash employees’ social intelligence skills.” And Market Ontario as a Creative Province.

2nd Strategic Pillar Broaden our Talent Base.

In 2005, it was predicted that…

70% of all future jobs in Canada will require some post secondary education

70% of all future jobs in Canada will require some post secondary education In 2007, only 40% of 18-24 year olds attended post secondary

70% of all future jobs in Canada will require some post secondary education In 2007, only 40% of 18-24 year olds attended post secondary “Help me stay in post secondary education.”

3rd Strategic Pillar Establish New Social Safety Nets.

Having tolerance, openness and diversity will always win.

“Reduce barriers to regulated professions, and let me fulfill my Canadian dreams.”

And again… start young.

And again… start young. It’s worth it.

9:1 cost-benefit ratio on higher education achievements and lower crime by starting in early childhood education.

But, don’t forget those before us…

But, don’t forget those before us… There will be those that need more assistance during the transformation process.

Consider wage insurance for longer tenure workers. “Encourage me to serve my community and transform my skills.”

4th Strategic Pillar Build Province- wide geographic advantage.

Here is the Coles Notes Version...

Here is the Coles Notes Version... 50% of all creativity-oriented jobs in Ontario are based in Toronto.

Here is the Coles Notes Version... 50% of all creativity-oriented jobs in Ontario are based in Toronto. And those that live in the “mega-region” benefit from the creativity.

But...

But... “Clusters” outside of the mega-region, juiced by creativity are forming as people move to rural areas.

So, the solution is to…

“Connect rural regions to the mega-region and build more fibre and infrastructure in Ontario.”

Which will add the speed and velocity to…

Move goods, people, and ideas.

In Summary…

Ontario is about to transform.

Ontario is about to transform. To prosper and thrive in this creative economy, we must adapt and harness the full talents of the people.

But we MUST act now.

But we MUST act now. Before it’s too late.

satoshi@transformontario.com melanie@transformontario.com Transform Ontario Institute

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Ontario In The Creative Age

by Satoshi Takano on Feb 19, 2009

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Ontario In The Creative Age Presentation Transcript