Ontario in the Creative Age
                        A dissection of the report by
          Roger Martin and Richard Flori...
This is
Roger Martin…
This is
Roger Martin…
This is      and this is
Roger Martin… Richard Florida.
This is      and this is
Roger Martin… Richard Florida.
Together…
Together…
They presented the results of a study to
          Premier McGuinty
The Premier asked them to
       do 3 things.
1. Undertake a study of
the changing composition
of Ontario’s economy and
workforce.
1. Undertake a study of
the changing composition
of Ontario’s economy and
workforce.



                          2. Exami...
3. Provide recommendations to the Province
1. Undertake a study of
  onchanging composition economy and
     how to ensure...
Long Story Short…
“Ontario is well-positioned to
 compete and prosper in this
  ongoing global economic
      transformation.”
“We must transform from a
   routine-oriented to a
creative-oriented economy.”
Creative-oriented
   economy?
Relax…
Let me explain.
Routine-Oriented is defined as...
Routine-Oriented is defined as...

 Repetitive tasks
  with a set of
    operating
   procedures.
Routine-Oriented is defined as...

 Repetitive tasks    In essence, it’s
  with a set of       an algebraic
    operating ...
Routine-Oriented is defined as...

 Repetitive tasks              In essence, it’s
  with a set of                 an alge...
While Creative-Oriented is about
            having…

   Analytical Skills
While Creative-Oriented is about
            having…

    Analytical Skills
 • Recognizing patterns
 and solving problems
While Creative-Oriented is about
            having…

    Analytical Skills
 • Recognizing patterns
 and solving problems
...
While Creative-Oriented is about
            having…

    Analytical Skills     Social Intelligence Skills
 • Recognizing ...
While Creative-Oriented is about
            having…

    Analytical Skills      Social Intelligence Skills
              ...
While Creative-Oriented is about
            having…

    Analytical Skills      Social Intelligence Skills
              ...
While Creative-Oriented is about
            having…

    Analytical Skills      Social Intelligence Skills
              ...
While Creative-Oriented is about
            having…
    Can’t be outsourced, Social Intelligence Skills
                 ...
So, Creativity.
What do we need to do?
Keys to Unlocking
Creativity
Keys to Unlocking
Creativity
                    Vision




                    Mission




                4-Way Strategy
Keys to Unlocking                Adapt and Thrive in the
                                   Creative Economy
Creativity
  ...
Keys to Unlocking                            Adapt and Thrive in the
                                               Creati...
Keys to Unlocking                            Adapt and Thrive in the
                                               Creati...
Keys to Unlocking                            Adapt and Thrive in the
                                               Creati...
Keys to Unlocking                            Adapt and Thrive in the
                                               Creati...
Keys to Unlocking                            Adapt and Thrive in the
                                               Creati...
So let me tell you
how we get there…
    From the Top.
Adapt and Thrive in the
  Creative Economy
Creativity Creates
Competitiveness
Creativity Creates
Competitiveness




                New jobs in in the coming decade will
                 be in creati...
Here’s something
  interesting…
FACT: Since 1987,
the unemployment rate
of routine-oriented jobs
have NEVER been lower
        than
while the
unemployment rate
of Creativity-oriented
         jobs
have NEVER been
    HIGHER
      than
Here are some more facts...
Earnings rise as jobs that require analytical
   and social intelligence skills increase.
$18,700
Average rise in earnings as analytical skills
  increase from 25th to 75th percentile.
$25,100
      Average rise in earnings as social
intelligence skills increase from 25th to 75th
                  percenti...
-$8,100
Reduction in earnings as physical skills
 increase from 25th to 75th percentile.
Working harder = Higher Pay
Working harder = Higher Pay
 Only for jobs that demand more social
   intelligence and analytical skills.
So, where is Ontario at?
So, where is Ontario at?
Actually, workers in Ontario have greater
   incentive to develop physical skills.
So, where is Ontario at?
Actually, workers in Ontario have greater
   incentive to develop physical skills.
But, the stats show…
 More social intelligence and analytical
skills and fewer physical skills are being
              dem...
Therefore, Ontario’s Mission
      must become…
Mission: Half of the workforce to have
high-paying, high-value jobs by 2030
Question…
How do we create a high-paying,
       high-value job?
Companies must create more
 complex business models.
Companies must create more
 complex business models.
Powered by people that can execute, and
      compete on a global sca...
So, where does it all start?
So, where does it all start?
       Early. Very early.
Return on investment in early
childhood development are
higher than those in later in
life stages.
Return on investment in early
childhood development are
higher than those in later in
life stages.



“Invest in programs ...
And well into post secondary
         education.
And well into post secondary
         education.
   Which I will talk more on later…
Now, in order to transform to the
  creativity-oriented economy
            there is …
Simple Formula
to building a
distinct advantage
Simply Put.
Simply Put.


            =
 Distinct
 Global
Advantage
Simply Put.

                 More

            =              +
 Distinct
                Complex
 Global
               ...
Simply Put.

                 More          More Workers

            =              +
 Distinct
                Complex  ...
Simply Put.

                   More             More Workers

            =                +
 Distinct
                  ...
Knowing that, there are…
Strategic pillars to Ontario’s prosperity.
1st Strategic Pillar

Harness the Creative Potential of Ontarians
Increase Creativity in ALL Jobs.
Increase Creativity in ALL Jobs.

 This means managing and organizing so
 workers can contribute and employ their
        ...
This stimulates the TRIPLE PLAY.
This stimulates the TRIPLE PLAY.
       Workers more engaged.
       Productivity Improves.
         Province Prospers.
But, it all starts with
   management.
     Yes, managers.
“Develop more effective, creative
managers that unleash employees’
social intelligence skills.”
“Develop more effective, creative
 managers that unleash employees’
 social intelligence skills.”




“Let me help my comp...
“Develop more effective, creative
  managers that unleash employees’
  social intelligence skills.”




And Market Ontario...
2nd Strategic Pillar
Broaden our Talent Base.
In 2005, it was predicted
          that…
70%      of all future jobs in
      Canada will require some
      post secondary education
70%                               of all future jobs in
                               Canada will require some
          ...
70%                               of all future jobs in
                               Canada will require some
          ...
3rd Strategic Pillar
Establish New Social
    Safety Nets.
Having tolerance, openness and
   diversity will always win.
“Reduce barriers to
regulated professions,
 and let me fulfill my
  Canadian dreams.”
And again… start young.
And again… start young.
       It’s worth it.
9:1
cost-benefit ratio on higher
 education achievements
and lower crime by starting
     in early childhood
         educ...
But, don’t forget those before us…
But, don’t forget those before us…
     There will be those that need more
    assistance during the transformation
      ...
Consider wage
insurance for longer
tenure workers.


“Encourage me to serve my
community and transform my
skills.”
4th Strategic Pillar
Build Province-
wide geographic
  advantage.
Here is the Coles Notes
       Version...
Here is the Coles Notes
       Version...



50%        of all creativity-oriented
           jobs in Ontario are based in...
Here is the Coles Notes
            Version...



50%                 of all creativity-oriented
                    jobs ...
But...
But...

  “Clusters” outside of the mega-region,
juiced by creativity are forming as people
           move to rural areas.
So, the solution is to…
“Connect rural regions to the
mega-region and build more
fibre and infrastructure in
Ontario.”
Which will add the speed and
       velocity to…
Move goods,
people, and
ideas.
In Summary…
Ontario is about to transform.
Ontario is about to transform.
  To prosper and thrive in this creative
economy, we must adapt and harness the
        ful...
But we MUST act now.
But we MUST act now.
    Before it’s too late.
satoshi@transformontario.com         melanie@transformontario.com

                   Transform Ontario Institute
Ontario In The Creative Age
Ontario In The Creative Age
Ontario In The Creative Age
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This is my dissection of the report on economic prosperity written by Roger Martin and Richard Florida.

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Ontario In The Creative Age

  1. 1. Ontario in the Creative Age A dissection of the report by Roger Martin and Richard Florida on economic prosperity Satoshi Takano & Melanie Ta - Transform Ontario Institute
  2. 2. This is Roger Martin…
  3. 3. This is Roger Martin…
  4. 4. This is and this is Roger Martin… Richard Florida.
  5. 5. This is and this is Roger Martin… Richard Florida.
  6. 6. Together…
  7. 7. Together… They presented the results of a study to Premier McGuinty
  8. 8. The Premier asked them to do 3 things.
  9. 9. 1. Undertake a study of the changing composition of Ontario’s economy and workforce.
  10. 10. 1. Undertake a study of the changing composition of Ontario’s economy and workforce. 2. Examine historical changes and projected future trends affecting Ontario.
  11. 11. 3. Provide recommendations to the Province 1. Undertake a study of onchanging composition economy and how to ensure Ontario’s the people remain globally competitive and of Ontario’s economy and prosperous. workforce. 2. Examine historical changes and projected future trends affecting Ontario.
  12. 12. Long Story Short…
  13. 13. “Ontario is well-positioned to compete and prosper in this ongoing global economic transformation.”
  14. 14. “We must transform from a routine-oriented to a creative-oriented economy.”
  15. 15. Creative-oriented economy?
  16. 16. Relax… Let me explain.
  17. 17. Routine-Oriented is defined as...
  18. 18. Routine-Oriented is defined as... Repetitive tasks with a set of operating procedures.
  19. 19. Routine-Oriented is defined as... Repetitive tasks In essence, it’s with a set of an algebraic operating formula with an procedures. answer.
  20. 20. Routine-Oriented is defined as... Repetitive tasks In essence, it’s with a set of an algebraic operating formula with an procedures. answer. Can be outsourced, out-tasked, replicated & automated – by anyone.
  21. 21. While Creative-Oriented is about having… Analytical Skills
  22. 22. While Creative-Oriented is about having… Analytical Skills • Recognizing patterns and solving problems
  23. 23. While Creative-Oriented is about having… Analytical Skills • Recognizing patterns and solving problems • Determine how systems work, and change conditions to modify the outcome
  24. 24. While Creative-Oriented is about having… Analytical Skills Social Intelligence Skills • Recognizing patterns and solving problems • Determine how systems work, and change conditions to modify the outcome
  25. 25. While Creative-Oriented is about having… Analytical Skills Social Intelligence Skills • Collaborate with others • Recognizing patterns and solving problems • Determine how systems work, and change conditions to modify the outcome
  26. 26. While Creative-Oriented is about having… Analytical Skills Social Intelligence Skills • Collaborate with others • Recognizing patterns and solving problems • Uses fluid, deductive • Determine how reasoning to produce better answers systems work, and change conditions to modify the outcome
  27. 27. While Creative-Oriented is about having… Analytical Skills Social Intelligence Skills • Collaborate with others • Recognizing patterns and solving problems • Uses fluid, deductive • Determine how reasoning to produce better answers systems work, and change conditions to • Oral and writing skills modify the outcome
  28. 28. While Creative-Oriented is about having… Can’t be outsourced, Social Intelligence Skills out-tasked, Analytical Skills replicated or automated with others • Collaborate • Recognizing patterns and solving problems by anyone. – • Uses fluid, deductive • Determine how reasoning to produce better answers systems work, and change conditions to • Oral and writing skills modify the outcome
  29. 29. So, Creativity. What do we need to do?
  30. 30. Keys to Unlocking Creativity
  31. 31. Keys to Unlocking Creativity Vision Mission 4-Way Strategy
  32. 32. Keys to Unlocking Adapt and Thrive in the Creative Economy Creativity Vision Mission 4-Way Strategy
  33. 33. Keys to Unlocking Adapt and Thrive in the Creative Economy Creativity Vision Half of the workforce to have high-paying, high- value jobs by 2030 Mission 4-Way Strategy
  34. 34. Keys to Unlocking Adapt and Thrive in the Creative Economy Creativity Vision Half of the workforce to have high-paying, high- value jobs by 2030 Mission Harness the creative potentials of Ontarians 4-Way Strategy
  35. 35. Keys to Unlocking Adapt and Thrive in the Creative Economy Creativity Vision Half of the workforce to have high-paying, high- value jobs by 2030 Mission Broaden our talent Harness the creative base potentials of Ontarians 4-Way Strategy
  36. 36. Keys to Unlocking Adapt and Thrive in the Creative Economy Creativity Vision Half of the workforce to have high-paying, high- value jobs by 2030 Mission Broaden our talent Harness the creative base potentials of Ontarians 4-Way Strategy Establish social safety nets
  37. 37. Keys to Unlocking Adapt and Thrive in the Creative Economy Creativity Vision Half of the workforce to have high-paying, high- value jobs by 2030 Mission Broaden our talent Harness the creative base potentials of Ontarians 4-Way Strategy Establish social safety Build Province-wide nets geographic advantage
  38. 38. So let me tell you how we get there… From the Top.
  39. 39. Adapt and Thrive in the Creative Economy
  40. 40. Creativity Creates Competitiveness
  41. 41. Creativity Creates Competitiveness New jobs in in the coming decade will be in creativity-oriented and service occupations.
  42. 42. Here’s something interesting…
  43. 43. FACT: Since 1987,
  44. 44. the unemployment rate
  45. 45. of routine-oriented jobs
  46. 46. have NEVER been lower than
  47. 47. while the unemployment rate
  48. 48. of Creativity-oriented jobs
  49. 49. have NEVER been HIGHER than
  50. 50. Here are some more facts... Earnings rise as jobs that require analytical and social intelligence skills increase.
  51. 51. $18,700 Average rise in earnings as analytical skills increase from 25th to 75th percentile.
  52. 52. $25,100 Average rise in earnings as social intelligence skills increase from 25th to 75th percentile.
  53. 53. -$8,100 Reduction in earnings as physical skills increase from 25th to 75th percentile.
  54. 54. Working harder = Higher Pay
  55. 55. Working harder = Higher Pay Only for jobs that demand more social intelligence and analytical skills.
  56. 56. So, where is Ontario at?
  57. 57. So, where is Ontario at? Actually, workers in Ontario have greater incentive to develop physical skills.
  58. 58. So, where is Ontario at? Actually, workers in Ontario have greater incentive to develop physical skills.
  59. 59. But, the stats show… More social intelligence and analytical skills and fewer physical skills are being demanded.
  60. 60. Therefore, Ontario’s Mission must become…
  61. 61. Mission: Half of the workforce to have high-paying, high-value jobs by 2030
  62. 62. Question… How do we create a high-paying, high-value job?
  63. 63. Companies must create more complex business models.
  64. 64. Companies must create more complex business models. Powered by people that can execute, and compete on a global scale.
  65. 65. So, where does it all start?
  66. 66. So, where does it all start? Early. Very early.
  67. 67. Return on investment in early childhood development are higher than those in later in life stages.
  68. 68. Return on investment in early childhood development are higher than those in later in life stages. “Invest in programs that unleash my creativity inside and outside of the classroom.”
  69. 69. And well into post secondary education.
  70. 70. And well into post secondary education. Which I will talk more on later…
  71. 71. Now, in order to transform to the creativity-oriented economy there is …
  72. 72. Simple Formula to building a distinct advantage
  73. 73. Simply Put.
  74. 74. Simply Put. = Distinct Global Advantage
  75. 75. Simply Put. More = + Distinct Complex Global Business Advantage Models
  76. 76. Simply Put. More More Workers = + Distinct Complex with Analytical Global Business & Social Advantage Models Intelligence
  77. 77. Simply Put. More More Workers = + Distinct Complex with Analytical Global Business & Social Advantage Models Intelligence Together - Draw out more creativity, command higher wages, solve more global problems
  78. 78. Knowing that, there are…
  79. 79. Strategic pillars to Ontario’s prosperity.
  80. 80. 1st Strategic Pillar Harness the Creative Potential of Ontarians
  81. 81. Increase Creativity in ALL Jobs.
  82. 82. Increase Creativity in ALL Jobs. This means managing and organizing so workers can contribute and employ their thinking skills.
  83. 83. This stimulates the TRIPLE PLAY.
  84. 84. This stimulates the TRIPLE PLAY. Workers more engaged. Productivity Improves. Province Prospers.
  85. 85. But, it all starts with management. Yes, managers.
  86. 86. “Develop more effective, creative managers that unleash employees’ social intelligence skills.”
  87. 87. “Develop more effective, creative managers that unleash employees’ social intelligence skills.” “Let me help my company discover creative, globally competitive advantages.”
  88. 88. “Develop more effective, creative managers that unleash employees’ social intelligence skills.” And Market Ontario as a Creative Province.
  89. 89. 2nd Strategic Pillar Broaden our Talent Base.
  90. 90. In 2005, it was predicted that…
  91. 91. 70% of all future jobs in Canada will require some post secondary education
  92. 92. 70% of all future jobs in Canada will require some post secondary education In 2007, only 40% of 18-24 year olds attended post secondary
  93. 93. 70% of all future jobs in Canada will require some post secondary education In 2007, only 40% of 18-24 year olds attended post secondary “Help me stay in post secondary education.”
  94. 94. 3rd Strategic Pillar Establish New Social Safety Nets.
  95. 95. Having tolerance, openness and diversity will always win.
  96. 96. “Reduce barriers to regulated professions, and let me fulfill my Canadian dreams.”
  97. 97. And again… start young.
  98. 98. And again… start young. It’s worth it.
  99. 99. 9:1 cost-benefit ratio on higher education achievements and lower crime by starting in early childhood education.
  100. 100. But, don’t forget those before us…
  101. 101. But, don’t forget those before us… There will be those that need more assistance during the transformation process.
  102. 102. Consider wage insurance for longer tenure workers. “Encourage me to serve my community and transform my skills.”
  103. 103. 4th Strategic Pillar Build Province- wide geographic advantage.
  104. 104. Here is the Coles Notes Version...
  105. 105. Here is the Coles Notes Version... 50% of all creativity-oriented jobs in Ontario are based in Toronto.
  106. 106. Here is the Coles Notes Version... 50% of all creativity-oriented jobs in Ontario are based in Toronto. And those that live in the “mega-region” benefit from the creativity.
  107. 107. But...
  108. 108. But... “Clusters” outside of the mega-region, juiced by creativity are forming as people move to rural areas.
  109. 109. So, the solution is to…
  110. 110. “Connect rural regions to the mega-region and build more fibre and infrastructure in Ontario.”
  111. 111. Which will add the speed and velocity to…
  112. 112. Move goods, people, and ideas.
  113. 113. In Summary…
  114. 114. Ontario is about to transform.
  115. 115. Ontario is about to transform. To prosper and thrive in this creative economy, we must adapt and harness the full talents of the people.
  116. 116. But we MUST act now.
  117. 117. But we MUST act now. Before it’s too late.
  118. 118. satoshi@transformontario.com melanie@transformontario.com Transform Ontario Institute
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