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UX in Italia: idee e futuro
 

UX in Italia: idee e futuro

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Le slide del mio keynote speech all'Agile UX Camp di Firenze, 31 maggio 2012

Le slide del mio keynote speech all'Agile UX Camp di Firenze, 31 maggio 2012

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UX in Italia: idee e futuro UX in Italia: idee e futuro Presentation Transcript

  • Design che funziona.UX in Italia:alcune idee sul futuroAlberto MucignatFirenze, 31 maggio 2012Agile UX Camp
  • Alberto Mucignat (12 anni in 1 minuto) 2000 2002 2004 2006 2008 2010 2012 Design che funziona.Alberto Mucignat - Agile UX Camp - Firenze, 2012 2
  • Cos’è la User Experience e quanto vale?f User Experiencey conceived as a hypertextual information space; Jesse James Garrett jjg@jjg.net 30 March 2000 phisticated front- and back-end technologies hasnterface. This dual nature has led to much confusion,attempted to adapt their terminology to cases beyondhe goal of this document is to define some of these , and to clarify the underlying relationships among Concrete Completion Web as hypertext system Visual Design: visual treatment of text,erface Visual Design graphic page elements and navigational components Navigation Design: design of interfacete elements to facilitate the users movement Interface Design Navigation Design through the information architecturese:ion Information Design Information Design: in the Tuftean sense: designing the presentation of information to facilitate understanding Interaction Information Information Architecture: structural design time s, Design Architecture of the information space to facilitate intuitive access to content":he site Functional Content Content Requirements: definition of content elements required in the siteeds Specifications Requirements in order to meet user needs User Needs: externally derived goalsearch, User Needs for the site; identified through user research, ethno/techno/psychographics, etc.other Site Objectives Site Objectives: business, creative, or other internally derived goals for the site Abstract Conception information-orientedmodel outlined here does not account for secondary considerations (such as those arising during technical or content development)ring user experience development. Also, this model does not describe a development process, nor does it define roles within aam. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today. http://www.jjg.net/ia/ Alberto Mucignat - Agile UX Camp - Firenze, 2012 3
  • Il nostro lavoro è quello di ideare, progettare e contribuire a realizzare esperienze di valore.Alberto Mucignat - Agile UX Camp - Firenze, 2012 4
  • Di cosa parlerò oggi: 1. Lo stato della UX in Italia 2. Sfide che stiamo affrontando 3. Cosa ci aspetta il futuroAlberto Mucignat - Agile UX Camp - Firenze, 2012 5
  • Design che funziona.Lo stato della UX in Italia
  • Livelli della UX: The Elements of User Experience Jesse James Garrett jjg@jjg.net che tipo di designer siete? A basic duality: The Web was originally conceived as a hypertextual information space; 30 March 2000 but the development of increasingly sophisticated front- and back-end technologies has fostered its use as a remote software interface. This dual nature has led to much confusion, as user experience practitioners have attempted to adapt their terminology to cases beyond the scope of its original application. The goal of this document is to define some of these terms within their appropriate contexts, and to clarify the underlying relationships among these various elements. Web as software interface Concrete Completion Web as hypertext system Visual Design: visual treatment of text, Visual Design: graphic treatment of interface elements (the "look" in "look-and-feel") Visual Design graphic page elements and navigational components Interface Design: as in traditional HCI: Navigation Design: design of interface design of interface elements to facilitate elements to facilitate the users movement user interaction with functionality Interface Design Navigation Design through the information architecture Information Design: in the Tuftean sense: designing the presentation of information Information Design Information Design: in the Tuftean sense: designing the presentation of information to facilitate understanding to facilitate understanding Interaction Design: development of Interaction Information Information Architecture: structural design time application flows to facilitate user tasks, defining how the user interacts with Design Architecture of the information space to facilitate intuitive access to content site functionality Functional Specifications: "feature set": detailed descriptions of functionality the site Functional Content Content Requirements: definition of content elements required in the site must include in order to meet user needs Specifications Requirements in order to meet user needs User Needs: externally derived goals User Needs: externally derived goals for the site; identified through user research, ethno/techno/psychographics, etc. User Needs for the site; identified through user research, ethno/techno/psychographics, etc. Site Objectives: business, creative, or other internally derived goals for the site Site Objectives Site Objectives: business, creative, or other internally derived goals for the site task-oriented Abstract Conception information-oriented This picture is incomplete: The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today. © 2000 Jesse James Garrett http://www.jjg.net/ia/ The elements of user experience, Jesse James Garrett: http://www.jjg.net/elements/Alberto Mucignat - Agile UX Camp - Firenze, 2012 7
  • Confusione di figure professionali • Interactive designer (flash o “robe animate”) • Comunicatori e “Creativi” • Visual puri Vs Web designer (HTML/CSS) • Mix di competenze (scegliete cosa fare!) • Mancanza di veri bravi UI DesignerAlberto Mucignat - Agile UX Camp - Firenze, 2012 01
  • Poca cultura della progettazione http://www.doralab.it/come-lavoriamoAlberto Mucignat - Agile UX Camp - Firenze, 2012 01
  • Head of UX 1. Responsabile della UX dei prodotti 2. Coltiva un “interactive team” di designer 3. Ricerca miglioramenti continui 4. C-level equivalente 5. Autonomia di budget (circa 10-15% del budget adv)Alberto Mucignat - Agile UX Camp - Firenze, 2012 01
  • Abolire la parola “creatività” e promuovere processi user-centered.Alberto Mucignat - Agile UX Camp - Firenze, 2012 11
  • Design che funziona.Le sfide che stiamo affrontando
  • Poca reattività: UX design richiede tempo.Alberto Mucignat - Agile UX Camp - Firenze, 2012 01
  • Difficoltà a stimare e pianificareAlberto Mucignat - Agile UX Camp - Firenze, 2012 14
  • Design strategico e up-front Design Progettazione Sviluppo strategico tempoAlberto Mucignat - Agile UX Camp - Firenze, 2012 01
  • Timeboxe e Touchpoint Customer touchpoint Team DebriefAlberto Mucignat - Agile UX Camp - Firenze, 2012 16
  • Adattarsi ai cambiamenti.Alberto Mucignat - Agile UX Camp - Firenze, 2012 17
  • Design che funziona.Il futuro
  • Comprendere i comportamenti per influenzare le azioni Bisogno Acquisto “Informarsi, confrontare, scegliere: ricerca sul comportamento di acquisto online” (Roma, 2012) http://bit.ly/J8JGadAlberto Mucignat - Agile UX Camp - Firenze, 2012 19
  • Business e design di valoreAlberto Mucignat - Agile UX Camp - Firenze, 2012 20
  • Un dettaglio della UX di Amazon 2.7 MILIARDI di $ in revenue Fonte: http://www.uie.com/brainsparks/2012/05/30/uietips-magic-behind-amazon/Alberto Mucignat - Agile UX Camp - Firenze, 2012 21
  • Alcuni numeri sull’Italia • Ecommerce in Italia vale 9.5 MLD di euro nel 2012 • 30% di miglioramento possibile grazie all’usabilità • 3 MLD di euro in più se i siti di ecommerce risolvessero i problemi di usabilità.Alberto Mucignat - Agile UX Camp - Firenze, 2012 22
  • C’è molto lavoro da fare, ma non dobbiamo accettare (troppi) compromessi.Alberto Mucignat - Agile UX Camp - Firenze, 2012 23
  • Grazie! @AlbertoMucignat alberto.mucignat@doralab.it http://www.doralab.itAlberto Mucignat - Agile UX Camp - Firenze, 2012 24