SEO & IA - A findability challenge
Upcoming SlideShare
Loading in...5
×
 

SEO & IA - A findability challenge

on

  • 3,897 views

Presentation at Italian IA Summit 2007

Presentation at Italian IA Summit 2007

Statistics

Views

Total Views
3,897
Views on SlideShare
3,674
Embed Views
223

Actions

Likes
7
Downloads
194
Comments
0

10 Embeds 223

http://www.mucignat.com 144
http://mucignat.com 34
http://vega.soi.city.ac.uk 20
http://apprentieweb.blogspot.com 9
http://www.linkedin.com 7
http://www.slideshare.net 3
http://www.netvibes.com 2
http://apprentieweb.blogspot.fr 2
applewebdata://A575DD7A-122F-4752-8112-4375CD545DE9 1
https://www.linkedin.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

SEO & IA - A findability challenge SEO & IA - A findability challenge Presentation Transcript

  • SEO & IA a findability challenge Alberto Mucignat Italian IA Summit 2007
  • Information Architecture (IA) The art and science of organizing and labeling web site to support usability and findability
  • Search Engine Optimization (SEO) The art and science of making webpages attractive to the search engines
  • What about you?
  • Elements
  • The common field Findability is a goal of IA -Wikipedia
  • Typical SEO/IA informations keywords markup titles links urls contents meta info labels
  • Challenge
  • Make it easy Design for the people and, most of the time, you’ll keep the robots happy! -UserEffect.com
  • Where does it all start? ?
  • Where does it all start?
  • Google rule #1 Search engine is the real site homepage -David Weinberger
  • Google rule #2 >90% of search engine traffic is directed to secondary pages
  • Old paradigma Page #1 Page #2 Search HP engine Page #n
  • New paradigma Page #1 Page #2 Search HP engine Page #n
  • Homepage is dead
  • Hierarchy http://shirky.com/writings/ontology_overrated.html
  • Linked hierarchy http://shirky.com/writings/ontology_overrated.html
  • Circularity http://shirky.com/writings/ontology_overrated.html
  • Findability http://shirky.com/writings/ontology_overrated.html
  • Every page is a main page
  • we can apply to every entry page the same rules we used for the homepage
  • A SEO & IA Framework
  • Berrypicking model
  • From Analytics to Structure
  • Find important pages groups
  • Discover pages groups info
  • Define SERP elements
  • Context of search
  • Context of search Avoid unexpected contents
  • Carefully define page items
  • Give more http://www.youtube.com
  • No more dead roads
  • But... the real paradigma...
  • Users come from several sources Search engine Aggregator WEBSITE Mail Direct links
  • Contents’ spreading Newsletter RSS Feed WEBSITE Widgets Players
  • Designing the inside out Originally by Are Halland http://www.slideshare.net/aregh/core-and-paths-designing-findability-from- the-inside-and-out
  • Web 5.0
  • Thank you! Alberto Mucignat alberto.mucignat@gmail.com skype: alberto.mucignat http://www.mucignat.com