Lean UX

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Come gestire la user experience di progetti digitali con un approccio lean. Presentata a Better Software 2011.

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Lean UX

  1. 1. Lean User ExperienceAlberto MucignatBetter SoftwareFirenze, 27 giugno 2011
  2. 2. Alberto Mucignat(11 anni in 1 minuto) 2000 2002 2004 2006 2008 2011 Design che funziona.Alberto Mucignat - Lean UX - Better Software 2011 2
  3. 3. What about you? • Metodi agili? • Lean? • Lean UX?Alberto Mucignat - Lean UX - Better Software 2011 01
  4. 4. Cos’è la User Experience (UX)f User Experiencey conceived as a hypertextual information space; Jesse James Garrett jjg@jjg.net 30 March 2000 phisticated front- and back-end technologies hasnterface. This dual nature has led to much confusion,attempted to adapt their terminology to cases beyondhe goal of this document is to define some of these , and to clarify the underlying relationships among Concrete Completion Web as hypertext system Visual Design: visual treatment of text,erface Visual Design graphic page elements and navigational components Navigation Design: design of interfacete elements to facilitate the users movement Interface Design Navigation Design through the information architecturese:ion Information Design Information Design: in the Tuftean sense: designing the presentation of information to facilitate understanding Interaction Information Information Architecture: structural design time s, Design Architecture of the information space to facilitate intuitive access to content":he site Functional Content Content Requirements: definition of content elements required in the siteeds Specifications Requirements in order to meet user needs User Needs: externally derived goalsearch, User Needs for the site; identified through user research, ethno/techno/psychographics, etc.other Site Objectives Site Objectives: business, creative, or other internally derived goals for the site Abstract Conception information-orientedmodel outlined here does not account for secondary considerations (such as those arising during technical or content development)ring user experience development. Also, this model does not describe a development process, nor does it define roles within aam. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today. http://www.jjg.net/ia/ Alberto Mucignat - Lean UX - Better Software 2011 4
  5. 5. Cos’è Lean*?* Lean Primer, Craig Larman and Bas Vodde 1. Continuously invest on people 2. Promote a culture of continuous improvementAlberto Mucignat - Lean UX - Better Software 2011 01
  6. 6. Lean: focus sul valore. Utenti BusinessAlberto Mucignat - Lean UX - Better Software 2011 6
  7. 7. Roots of Lean Startup** Lean UX fundamentals, Tim McCoy & Janice Fraser = + +Alberto Mucignat - Lean UX - Better Software 2011 7
  8. 8. Reducing waste?Alberto Mucignat - Lean UX - Better Software 2011 8
  9. 9. La rivoluzione della UXAlberto Mucignat - Lean UX - Better Software 2011 01
  10. 10. Il design richiede “sprechi”Alberto Mucignat - Lean UX - Better Software 2011 01
  11. 11. Lean Startup cyclesAlberto Mucignat - Lean UX - Better Software 2011 01
  12. 12. Lean UX cycles** Lean UX fundamentals, Tim McCoy & Janice Fraser Learn Generative Research Ideation Mental models Behavior Models Test Results Build Competitive Analysis Sketch Wireframes Prototypes Validate Usability Testing A/B Testing Site Analytics Funnel AnalysisAlberto Mucignat - Lean UX - Better Software 2011 01
  13. 13. Start informedAlberto Mucignat - Lean UX - Better Software 2011 01
  14. 14. Layers of Lean UX 1. UX Strategy 2. Personas 3. Scenari 4. User StoriesAlberto Mucignat - Lean UX - Better Software 2011 01
  15. 15. Keeping the holistic vision(throughout iterations) U.S. 6 U.S. 3 U.S. 1 U.S. 4 U.S. 2 U.S. 8 U.S. 5 U.S. 7 U.S. 9Alberto Mucignat - Lean UX - Better Software 2011 01
  16. 16. Chi fa iteration planningè UX designer.Alberto Mucignat - Lean UX - Better Software 2011 01
  17. 17. Multiple discovery moment** http://joshuaseiden.com/blog/2010/12/agile-ux-lean-ux-customer-development-a-multiple-discovery-moment/ • Biz / tech / design together • Small, cross-functional, highly collaborative teams • Lightweight, informal methods • Rapid cycles (Build, Validate, Learn) • Focus on the customer.Alberto Mucignat - Lean UX - Better Software 2011 01
  18. 18. Alberto Mucignat - Lean UX - Better Software 2011 18
  19. 19. Head of UX Strategy1. Ultimate responsible of the product UX2. Invest continuously on people3. Continuous improvement4. C-level equivalent5. Budget (let’s say we start from 10% of the actual adv budget)Alberto Mucignat - Lean UX - Better Software 2011 01
  20. 20. Bonus track:comunicare i cambiamenti.Alberto Mucignat - Lean UX - Better Software 2011 20
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  24. 24. Alberto Mucignat - Lean UX - Better Software 2011 24
  25. 25. Alberto Mucignat - Lean UX - Better Software 2011 25
  26. 26. Alberto Mucignat - Lean UX - Better Software 2011 26
  27. 27. In a startup no fact exists insidethe building, only opinions. -Steven Blank (“Four steps to the epiphany”)Alberto Mucignat - Lean UX - Better Software 2011 27
  28. 28. Grazie! Alberto Mucignat alberto.mucignat@doralab.it http://www.mucignat.com http://www.doralab.itAlberto Mucignat - Lean UX - Better Software 2011 28

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