Corporate websites in the emerging digital environment Staffan Lindgren Executive partner

Corporate communications are evolving Nowhere is it clearer than on the corporate website 09-06-06 |

The corporate website is dead Long live the corporate website! 09-06-06 |

4 fundamental changes The corporate website is not the center of the corporate universe anymore Communication is moving towards real time Communication has moved outside the corporate website Content will be in more media types and more channels than ever before 09-06-06 |

The corporate website is not the center of the corporate universe anymore

Communication is moving towards real time

Communication has moved outside the corporate website

Content will be in more media types and more channels than ever before

The corporate website is no longer the center of universe 09-06-06 |

1996 09-06-06 |

2008 09-06-06 | Search Portals Social networks Video Blogs Virtual worlds Wikis

Communication is moving towards real time Higher demands on content and updates on the corporate website 09-06-06 |

Your website is not where the action is 09-06-06 | During last 3 months: Searches in Google more than doubled Number of news articles doubled Source: Google Trends 56.725 50.684 During last 3 months: 11 % decrease in visits to the corporate website according to webanalytics

During last 3 months:

Searches in Google more than doubled

Number of news articles doubled

Communication has moved outside the corporate website 09-06-06 |

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Content will be in more media types and more channels than ever before 09-06-06 |

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Is the corporate website dead? 09-06-06 |

Long live the corporate website! It has grown to accomodate communication with all stakeholders Customers Public Employers Shareholders Etc THE primary source of corporate controlled content Platform for ALL your activities online to support your brand Meet the expectations of your target groups 09-06-06 |

It has grown to accomodate communication with all stakeholders

Customers

Public

Employers

Shareholders

Etc

THE primary source of corporate controlled content

Platform for ALL your activities online to support your brand

Meet the expectations of your target groups

Staffan Lindgren Executive partner [email_address] +46 8 407 22 12 www.slideshare.net/staffan.lindgren Financial communication and stakholder management