PPC vs SEO (SES/OMS Feb.'10)
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PPC vs SEO (SES/OMS Feb.'10)

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"PPC vs. SEO: The Ultimate Search Marketing Battle" for the Search Engine Strategies conference after the Online Marketing Summit in San Diego, February 2010. Stacy Williams of Prominent Placement......

"PPC vs. SEO: The Ultimate Search Marketing Battle" for the Search Engine Strategies conference after the Online Marketing Summit in San Diego, February 2010. Stacy Williams of Prominent Placement defends the pay-per-click side of the battlefield. http://www.prominentplacement.com.

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  • 1. PPC vs. SEO: The Ultimate Search Marketing Battle Online Marketing Summit February 25, 2010
  • 2. Which Side Am I On? PPC Rules! SEO Drools!
  • 3. Cast a Wider Net
    • 50 Page Website – How Many Keywords Can You Target?
    • SEO: 50-100
    • PPC: Unlimited
  • 4. Speed (Deployment + Responding to Changes)
    • SEO: Days/weeks/months for web developer to make changes. Days/weeks/months for organic rankings to rise.
    • PPC: Hours/days to launch campaign. Instant results. Make changes on the fly.
  • 5. Short Term Promotions, Respond to Hot Topics
  • 6. Search Engine Reputation Management
  • 7. Content Network Generate awareness – bring more prospects into the top of the sales funnel
  • 8. You Control the Copy Enticing copy with benefits and calls to action … at what?!? Keyword stuffing – yuck!
  • 9. You Control the Landing Page
  • 10. SEO Landing Page (Main Site) Visitor must click a second time to respond
  • 11. PPC Custom Landing Page Visitor can respond right on this page
  • 12. Geographic Targeting
  • 13. More Info & Let’s Connect! This presentation is available at www.slideshare.net/stacywms Follow us at @ProminentPlcmnt Become a fan at http://bit.ly/FB-PPI Subscribe to our free monthly enewsletter on SEM at www.prominentplacement.com Email Stacy at [email_address] Connect with Stacy at www.linkedin.com/in/stacyswilliams
  • 14. Note for SlideShare Readers
    • I feel compelled to point out that I am actually NOT against Search Engine Optimization. In fact, we proudly provide SEO services as well as PPC. I was asked to “defend” the PPC side of things for this presentation, although I could have promoted SEO just as easily.
    • Stacy Williams