Twitter Prez


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A very basic presentation on how to use Twitter

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Twitter Prez

  1. 1. To twit or not to twit
  2. 2. Twitter? How retarded…
  3. 3. my first twit
  4. 4. talk about retarded
  5. 5. but what was the noise about? I knew there had to be more to this service
  6. 6. so I searched for people with similar interests to mine marketing 2.0 search
  7. 7. and started following them who stacyo follows
  8. 8. oddly enough, people started following me, too who follows stacyo
  9. 9. what I tweet <ul><li>Interesting articles I find </li></ul><ul><li>General news items </li></ul><ul><li>News items related to our events </li></ul><ul><li>Some personal stuff: </li></ul><ul><ul><ul><ul><li>Having dinner with… </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Travelling to… </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Stuck at X airport, etc. </li></ul></ul></ul></ul><ul><li>Blog posts (when I actually write one…) </li></ul><ul><li>Stuff I find funny </li></ul>
  10. 10. what I like about the tweets of the people I follow <ul><li>Interesting articles they find </li></ul><ul><li>General news items </li></ul><ul><li>Blog posts </li></ul><ul><li>Random stuff </li></ul><ul><li>Opinions </li></ul><ul><li>Funny stuff </li></ul>
  11. 11. From where to send twitter?
  12. 12. or a desktop twitter client, based on the Adobe AIR platform
  13. 13. or Digsby: a desktop twitter client, also tracks Facebook updates and IM
  14. 14. apps for smartphones Twitteriffic for iPhone Twitterberry for Blackberry
  15. 15. to ponder <ul><li>How many people can you really follow? </li></ul><ul><li>How many do you want following you? </li></ul><ul><ul><li>kevinrose.html </li></ul></ul><ul><li>Must you follow everyone who follows you? </li></ul><ul><ul><li>Is that rude? </li></ul></ul><ul><ul><li>Do you care? </li></ul></ul><ul><ul><li>Depending on who you are that may be impossible </li></ul></ul>
  16. 16. avoid twitter mania <ul><li>Some people believe they should read every single update that rolls across their screen </li></ul><ul><li>Don’t. Just let it roll past like a stream </li></ul><ul><li>Don’t obsess over reading every little scrap </li></ul><ul><li>Participate when you can </li></ul><ul><li>Leave when you can’t </li></ul>
  17. 17. twitter poll: ultimate time waster or great tool? <ul><li>The jury may still be out… </li></ul><ul><ul><li>Great Tool - 54% </li></ul></ul><ul><ul><li>Ultimate Time Waster - 46% </li></ul></ul><ul><ul><li>Total Votes: 245 </li></ul></ul><ul><li>When does distraction overwhelm usefulness? </li></ul><ul><ul><li>Only you can tell </li></ul></ul>
  18. 18. how to make it a great tool? <ul><li>Follow people with similar interests </li></ul><ul><li>Participate </li></ul><ul><li>Listen to the conversation </li></ul><ul><li>Join the conversation </li></ul><ul><li>Create the conversation about your brands and yourself </li></ul><ul><ul><li>Updates on an event, blog post, press release, etc. </li></ul></ul><ul><ul><li>Updates during an event </li></ul></ul><ul><ul><li>Getting others to follow your or your brands’ twitter feeds </li></ul></ul>
  19. 19. how to get followers? <ul><li>Follow people with similar interests </li></ul><ul><ul><ul><ul><li>they tend to follow you back </li></ul></ul></ul></ul><ul><li>Fill out your profile (under settings) </li></ul><ul><ul><ul><ul><li>your interests will appear in searches </li></ul></ul></ul></ul><ul><li>Create useful tweets </li></ul><ul><ul><ul><ul><li>the content will appear in searches leading folks to follow you </li></ul></ul></ul></ul><ul><li>Add to sig file and other places you publish </li></ul><ul><ul><ul><ul><li>Follow me on Twitter: </li></ul></ul></ul></ul><ul><li>Add twitter RSS feed to your blog with link to follow you </li></ul>
  20. 20. vocabulary <ul><li>Twaiting - Twittering while waiting </li></ul><ul><li>Tweeter/Twitterer - A user of Twitter </li></ul><ul><li>Tweet(ing) - The act of posting to Twitter </li></ul><ul><li>Tweets - Posts on Twitter by twitterers. </li></ul><ul><li>Twittering - To send a Twitter message. </li></ul><ul><li>Twitterstream - the twitter timeline (public or friends) </li></ul><ul><li>Twitticisms - Witty tweets </li></ul>
  21. 21. tricks <ul><li>tiny </li></ul><ul><ul><ul><ul><li>Turn this: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Into this: </li></ul></ul></ul></ul><ul><li>direct: d (username) </li></ul>
  22. 22. more tricks <ul><li>reply: @ (username) </li></ul><ul><li>retweet: tweeting something someone else tweeted: retweet (@username insert previous tweet) </li></ul>
  23. 23. twitter trick?