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Social Media Statistics for 2014
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Social Media Statistics for 2014

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Check out these six social media statistics to consider during 2014 for your content marketing plan.

Check out these six social media statistics to consider during 2014 for your content marketing plan.

Published in: Social Media, Technology, Business

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  • 1. or so of social media time is spent not on desktop computers but on smartphones and tablets. Source: http://www.businessinsider.com/social-media-engagement-statistics-4-2014-3
  • 2. Source: http://www.businessinsider.com/social-media-engagement-statistics-4-2014-3
  • 3. The percent of social media users have purchased an item after sharing or “favoriting” it on these social media sites . . . . Social media drives not just online purchasing, but in- store purchasing as well – and at about equal rates. Source: http://www.forbes.com/sites/avaseave/2013/07/22/how-social-media-moves-consumers-from-sharing-to-purchase/
  • 4. Of SMBs in "hyper growth" (significant increase in revenue year over year) say that social media is effective for generating leads.
  • 5. Google+ yearly growth rate. Is it part of your social strategy yet? Source: http://socialmediatoday.com/monica-romeri/2181461/new-social-media-statistics-you-need-know
  • 6. Active monthly YouTube users. Source: http://socialmediatoday.com/monica-romeri/2181461/new-social-media-statistics-you-need-know
  • 7. The percentage of those 65 years old and above are engaged in social media. Social media . . . . It’s not just for spring chickens!
  • 8. Takeaways • Your customers are using mobile and social media – it’s an opportunity capture attention when they may be walking by your store. • Your prospects and customers are spending significant time on social – make sure they can find you there. • Social media engagement drives offline purchases. • Social media drives leads for SMBs and B2B companies. • Google+ may be your frog prince – have you kissed it yet? • YouTube reaches over 1 billion people monthly. Invest in video. • If your audience is older, social media is a good way to reach them.