Online Branding Tips for Small Business & Personal Branding

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This tip sheet includes advice on how to grow your personal or business brand online. It offers several ideas on how to create your online positioning, connect with influencers, and cultivate your brand and audience online. For "clickable" version that includes all hyperlinks, visit http://jacksonmarketingservices.com/site/2013/06/online-branding-worksheet/

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Online Branding Tips for Small Business & Personal Branding

  1. 1. BUILD YOUR ONLINE BRAND WORKSHEET create connect cultivate Establish your personal brand online by creating the following “positioning” platforms. Create a content plan. Stay on track. Be consistent in your posting. Make appropriate use of keywords. Creating a personal brand doesn’t happen in a vacuum. You have to get out and connect with others in your industry and related areas of interest. Here are some online networking communities to check out. Establishing your knowledge and connecting with others are the foundation for cultivating your personal brand. Use these services and recommendations to continue growing your skills and network. Blog Online Networking Discussion Groups Recommended Platforms: WordPress, Tumblr, Blogger; or use free WordPress platform and create a self-hosted site. Google+: online community with groups focused on specific industries, small business owners, and more. Your blog will be the hub of your content creation. Consider getting your own domain. Video You don’t have to be a movie producer or animator. Consider recording a webcast, export a PowerPoint or Keynote presentation as a movie, or try a service like Powtoon.com or VideoScribe. Recommended Platforms: Youtube and Vimeo. Other Content Develop white papers, ebooks, infographics, photos/images, and slide presentations that demonstrate your knowledge. Share them on services like SlideShare.net, your blog, Pinterest, Flickr, and other social profiles. Recommended Tools: PowerPoint (for slide decks & infographics), Piktochart (infographics), Word or Pages for other content (Adobe products or their equivalent if you are a designer). LinkedIn: one of the largest online social platforms for professional online networking. Upspring.com: social networking site for small business. Offline Networking Facilitated through Online Connections Meetup.com: Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. Meetingwave.com: connects you with new people and build new relationships with other professionals, employees, clients, partners or mentors. Meetupedia.com: site that helps you connect with people near you who have similar interests. Need Help with Your Personal or Company Online Brand? Contact Us! LinkedIn Groups: Engaging in online discussions helps you learn and helps others learn from you. You can join up to 50 groups on LinkedIn. Facebook Groups: Facebook, while mostly a personal/casual networking site, does offer some professional discussion groups and pages. Be selective in your choices there. Knowledge Sharing Quora.com: Quora is a great questionanswer site. Use Quora to learn new information and share your subject matter expertise. Yahoo Answers: Similar to Quora, Yahoo Answers allows people to ask and answer questions on most any topic. Content Curation Use all of your various social media platforms to do more than merely broadcast messages about yourself. Curate valuable content that speaks to your interests -- and the potential interests of your next employer or customer. Content curation tools include: Paper.li, Storify.com, RebelMouse. Scoop.it, Pinterest, List.ly. www.jacksonmarketingservices.com | (877) 721-8042 | info@jacksonmarketingservices.com

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