Situation OverviewIn 2010 a15% drop in giving over the previous year,and a 45% increase in the need for services led to a5 million dollar gap in URM s budget by the end ofApril.URM’s board and senior leadership made the painfuldecision to close our Hope Gardens Family Center,an oasis for single moms with children and seniorladies experiencing homelessness, unless aminimum of $2.8 million dollars could be raised byJune 30, 2010.We prayed for a miracle, developed a plan andlaunched the Save Hope Gardens CrisisCampaign. on May 24th.
Campaign Overview “I must share with you that unless we raise $2,800,000 by June 30, we will be forced to close the doors of our Hope Gardens Family Center — a proven life-changing and life-giving environment for women and children. This would be crushing news for the 24 additional families we are preparing to move from Skid Row to Hope Gardens. And it would be devastating to the 34 moms and 74 children and each of the 23 senior ladies who have escaped homelessness and are living a life of hope.”
Influencers & advocates On June 23rd, just 7 days before our deadline NCIS actress Pauley Perrette shared our need with her circle of inﬂuence by posting the ﬁrst of 2 You Tube videos on Twitter. • Pauley currently has 66,652 Twitter followers.
Miraculous Results In 37 days, we sharedour need across 7different corecommunication channelsraising a total of $3.8million dollars indonations!
Miraculous ResultsComparison of the fundraising results, by channel, for the same 37 days in 2009. Fundraising 2009 2010 Difference % Channel GrowthAlternate Media $ - $5,350.00 $5,350.00 NABroadcast Media $12,513.00 $67,662.00 $55,149.00 441%Direct Mail $492,086.59 $693,832.17 $201,745.58 41%Telephone $10,821.50 $6,802.50 ($4,019.00) -37%Electronic Media $40,955.71 $172,610.47 $131,654.76(Web, Social, Text) 321%Personal $903,204.37 $2,800,815.45 $1,897,611.08 210%Unknown $66,696.70 $74,787.91 $8,091.21 12%Total $1,526,277.87 $3,821,860.50 $2,295,582.63 150%
Highlights & Take Aways Build Relationships • Half of the $2.8M attributed to personal fundraising came from 3 donors with a heart for our ministry. Be Prepared • Union Rescue Mission had approximately 1640 Facebook friends & 1970 Twitter followers in place. • CEO Rev. Andy Bales had approximately 3290 Facebook friends & 4122 Twitter followers in place. • Our text-to-give program was set up and ready. Be Available • For increased interest from the Press. • For increased interest from Volunteers. • For unexpected forms of Help.
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