Competitive Needs &
Markedsprisen Price Premium
If you have to tell someone you
are special you are probably not…
a product, an
experience and a
story that people
A brand is a promise
“We live in a world where the little things really do
Each encounter no matter how brief is a
which makes a deposit or withdrawal from our
rational and emotional subconscious.
The sum of these interactions and encounters
adds up to how we feel about a particular product,
brand or service.
Little things. Feelings. They influence
our everyday behaviors more than we
Dave Armano, Logic + Emotion
The Brand building process
Deliver Brand Promise
in all touch points
Design touch points
Define Brand Strategy
Simply put, the strongest brands
are who they say they are.
They are built with their customer,
and they are built by leaders who
focus on converting transactions
into lasting relationships.
- Derrick Daye, Branding Strategy Insider