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Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
Brandculture Brand Touchpoint Differentiering
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Brandculture Brand Touchpoint Differentiering

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Slides fra Joakim's præsentation "Brand Touchpoint Differentiation" fra Brandculture Sessions #1 den 17 september 2009

Slides fra Joakim's præsentation "Brand Touchpoint Differentiation" fra Brandculture Sessions #1 den 17 september 2009

Published in: Business, Technology
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Transcript

  • 1. BRANDING IS NOT ABOUT COMMUNICATION BUT REPUTATION
  • 2. DIFFERERENTIATION IS WHAT BUILDS YOUR REPUTATION
  • 3. 1. Hvad 2. Hvilke 3. Hvem 4. Hvordan
  • 4. 1. Hvad vil du være kendt for? 2. Hvilke kontaktflader har du med dine kunder? 3. Hvem er dine kunder, og hvad er vigtig for dem? 4. Hvordan kan jeg gøre det anderledes end mine konkurrenter?
  • 5. Hvad vil du være kendt for?
  • 6. Hvad er dit løfte til kunderne?
  • 7. Med hvilken personlighed taler og agerer du?
  • 8. Hvilke kontaktflader har du med dine kunder?
  • 9. Brand Experience Audit Pre- purchase Post- Purchase purchase
  • 10. Hvilke kontaktflader har du med dine interne kunder?
  • 11. Hvem er ansvarlig for de forskellige kontaktflader?
  • 12. Hvilke nye kontaktflader kan du skabe der styrker din relation til kunderne
  • 13. Hvem er dine kunder, og hvad er vigtig for dem?
  • 14. Er de ens, og har de, de samme behov?
  • 15. Hvordan kan jeg gøre det anderledes end mine konkurrenter?
  • 16. En designer er hver person der arbejder for at forandre noget til det bedre
  • 17. Klassisk implementering
  • 18. ”Culture eats strategy for breakfast”
  • 19. Hvordan skaber jeg et miljø hvor det er naturligt at komme med idéer?
  • 20. Manualer Vision & & kontrol mening
  • 21. Giv tydelige formål, mål og rammer..
  • 22. ..så får du relevant kreativitet!
  • 23. Og resultatet kan blive overraskende godt!
  • 24.
  • 25. 1. Bliv klar over hvad du vil være kendt for! 2. Identificer hvilke kontaktflader du kan bruge! 3. Forstå hvem der er dine kunder og hvad de synes er vigtigt! 4. Involver dine medarbejdere i at tænke i nye baner om hvordan du kan være anderledes!

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