Slides from Workshop conducted Oct. 2 2009 The workshop is centered around how companies can become more innovative through focusing on their core brand and using the Design thinking process - Inspiration from IDEO and Continuum.
Purpose? The purpose of the
workshop is to turn on your creativity and open your mind to new and exciting possibilities In these times we need to be creative and innovative to stay ahead of the curve and maintain our leading position. The Design & innovation workshop will provide you with the new tools and knowledge which you can use as inspiration in your daily work. Get ready for a fun and playful day with a very serious learning experience that will move you!
A brief look at the
program Brands, innovation and design Unleashing your Creativity Lunch Mapping the Customer Journey Brainstorming & Ideation Experience Design Prototype presentation Lessons learned and how can I apply this knowledge
What is Design Thinking? It’s
a fluid but definable process involving several key components COLLABORATIVE: Working with people who share similar and dissimilar experiences to generate richer work. ABDUCTIVE: Starts from a set of accepted facts and works back from their likely explanations. EXPERIMENTAL: Build prototypes. Pose hypotheses. Test them. Iterate. All to manage risk. PERSONAL: Realize each problem – and the people there to solve it – has a unique context. INTEGRATIVE: Seeing the whole system and its many connections. INTERPRETIVE: Creating the best way to frame the problem and judge the possible solutions.
Innovation no longer just happens
in R&D Innovation is a team sport Keep consumers at the haert of what you do Innovation culture thrives on optimism & trust Speed is good Innovation has many forms Be careful how you measure success It’s not easy One size does not fit all