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Brand, Innovation & Design


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Slides from Workshop conducted Oct. 2 2009 …

Slides from Workshop conducted Oct. 2 2009
The workshop is centered around how companies can become more innovative through focusing on their core brand and using the Design thinking process - Inspiration from IDEO and Continuum.

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  • 1. Brandculture
  • 2. Design & Innovation Workshop
  • 3. Purpose? The purpose of the workshop is to turn on your creativity and open your mind to new and exciting possibilities In these times we need to be creative and innovative to stay ahead of the curve and maintain our leading position. The Design & innovation workshop will provide you with the new tools and knowledge which you can use as inspiration in your daily work. Get ready for a fun and playful day with a very serious learning experience that will move you!
  • 4. A brief look at the program Brands, innovation and design Unleashing your Creativity Lunch Mapping the Customer Journey Brainstorming & Ideation Experience Design Prototype presentation Lessons learned and how can I apply this knowledge
  • 5. Brand, Innovation & Design
  • 6. Complex Complicated Emergent Good Practice Chaotic Simple Novel Best Practice
  • 7. Can your job be done…
  • 8. Complex Complicated Emergent Good Practice Chaotic Simple Novel Best Practice
  • 9. 2 dominating problems Extreme clutter of the marketplace Relentless speed of change
  • 10. 1600
  • 11. 13.000.000 available articles on Wikipedia
  • 12. Brand Strategy Design Thinking Culture of Innovation
  • 13. A brand is a person’s gut feeling about a product, service or company
  • 14. Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result
  • 15. Design thinking Inspiration Implementation Ideation
  • 16. What is Design Thinking? It’s a fluid but definable process involving several key components COLLABORATIVE: Working with people who share similar and dissimilar experiences to generate richer work. ABDUCTIVE: Starts from a set of accepted facts and works back from their likely explanations. EXPERIMENTAL: Build prototypes. Pose hypotheses. Test them. Iterate. All to manage risk. PERSONAL: Realize each problem – and the people there to solve it – has a unique context. INTEGRATIVE: Seeing the whole system and its many connections. INTERPRETIVE: Creating the best way to frame the problem and judge the possible solutions.
  • 17. INNOVATION: Ideas applied successfully in practice
  • 18. If you wanna innovate… …you gotta design!
  • 19. Design leverage Thought leadership Business Model Organizational structure Strategic decisions Internal communications Operational processes Brand Ecosystem Customer relationships Products & Services External conversations
  • 20. The whole mind
  • 21. A Culture of innovation
  • 22. Innovation no longer just happens in R&D But that does not mean that everyone is equally good at it
  • 23. Innovation is a team sport Silos must be broken
  • 24. Keep the consumer at the heart of what you do. But don’t listen to everything they say – use your intuition
  • 25. Innovation culture thrives on optimism & trust Listen to ideas, embrace risk, learn from failure, reward bravery
  • 26. Speed is good Fail faster
  • 27. Innovation has many forms Incremental innovation requires different support from revolutionary
  • 28. Be careful how you measure success Allow small, fragile ideas the time to grow into big strong ones
  • 29. It’s not easy. But it is possible. Project by project
  • 30. One size does not fit all. You need to build a culture of innovation that fits your organisation
  • 31. Innovation no longer just happens in R&D Innovation is a team sport Keep consumers at the haert of what you do Innovation culture thrives on optimism & trust Speed is good Innovation has many forms Be careful how you measure success It’s not easy One size does not fit all
  • 32. Culture eats strategy For breakfast
  • 33. Customer journey Planning Entering Waiting Riding Continuing 1 2 3 4 5 6 7 8 9 Learning Starting Ticketing Boarding Arriving