Pto P  Fundraising  Six Degrees  N T E N (5)
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Pto P Fundraising Six Degrees N T E N (5)

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Pto P  Fundraising  Six Degrees  N T E N (5) Pto P Fundraising Six Degrees N T E N (5) Presentation Transcript

  • What Kevin Bacon Knows about Web 2.0: Six Degrees of Person-to-Person Fundraising NTEN Webinar May 23, 2007; 11am PT
  • Person-to-Person Fundraising
    • What is SixDegrees.org?
    • Lessons learned from our donors and Kevin Bacon
    • How you can get started
    • Tips on how to build a successful program
  • Growth of Online Giving
  • User-generated content
  • Celebrity-obsessed 4.75 million unique visitors a day at perezhilton.com (according to Perez)
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  • Charity Badge
  • Lessons learned with SixDegrees.org
    • Focus on audience values not your own
    • Choose the right messenger
    • What attracts is celebs; what motivates is personal
    • Contests are good
    • Uber-activists are more than ATMs
    • Give them the tools to fundraise WHERE THEY ARE ONLINE
    • Social networks are complex
    • Be prepared to help people; this is bleeding edge
  • Focus on audience values
  • We are NOT the best messengers
    • 76% of givers are motivated by friends and family, says Cone
    • It’s okay to relinquish control of the message
    • Donors are experts at knowing how to speak about your cause to their friends and family
  • Celebrity-obsessed
  • Personal Motivation
    • “ I’m a runner and a tri-athlete, and the mother of two small children, and girl scout leader. I went from being totally normal and healthy to facing a life of paralysis and future disability, and those were really, really dark days, those first two weeks.”
    • -Robin, MS Society Blue Ridge Chapter
    • “ My husband and I started sponsoring a child at the Child Rescue Centre several years ago and we have just become more and more involved… we were given the opportunity to travel to Sierra Leone and visit the Child Rescue Centre and meet these children, hold them and play with them. It was a life-changing experience. I‘m definitely a different person for having had that experience and met those children .”
    • -Ginny, Helping Children Worldwide
  • Robin’s Story
  • Contests are good! “ We put the information on our website…constantly updating them [donors] as to how we were doing…our volunteers were really eager to try to get the matching grant, but they also reached out about our mission.” -Kristy, Bubel-Aiken Foundation
  • Uber-activists -- more than ATMs
  • Tools to fundraise where they are online
  • Build one for your organization
  • Social Networks
    • They are complex
    • Be prepared to help (or get your kids to!)
    • “ My daughter’s in college right now, so I contacted her….They [her friends] started putting it on their blogs and on Facebook, and she became so energized around it.”
    • -Tom, Helping Children Worldwide
  • Getting Started
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  • Tips for Successful Charity Badges
    • 1) Build a Great Badge
    • 2) Donate to Your Own Badge
    • People like to feel they are part of a larger effort.
    • 3) Post the Badge on Your Site, Blog(s) and All Staff Email Signatures
    • 4) Send a Link to the Badge to People in Your Email Address Book
    • 5) Promote to Your Donor and Volunteer Lists
    • 6) Ask Bloggers to Join Your Cause
    • Go to technorati.com and search for blogs that are focused on your issue.
    • 7) Take Your Cause (and Laptop) Everywhere
    • Ask your closest supporters – staff, board members, friends – to bring a laptop to social events, church
    • meetings or other gatherings when they can talk about your cause and ask people to donate on the spot.
    • 8) Thank People and Report Back on Progress
    • Use your Donation Tracking Report ( https:// www.networkforgood.org/Npo/reports ) to monitor donations
    • and thank people quickly.
  • Thanking your donors
  • ARE YOU THERE KEVIN? STAY TUNED! NEXT ROUND OF MATCHING GRANTS IN JULY
  • Helpful Links
    • Seth Godin: Flipping the Funnel http://sethgodin.typepad.com/seths_blog/2006/01/flipping_the_fu.html
    • Charity Badges: Turn Your Supporters into Fundraisers http://www.techsoup.org/learningcenter/funding/page6666.cfm
    • Tips for Creating a Successful Charity Badge http://www.nonprofitmarketingblog.com/comments/kevin_bacon_may_give_your_charity_10000/
  • Q&A