What Kevin Bacon Knows about Web 2.0: Six Degrees of Person-to-Person Fundraising NTEN Webinar May 23, 2007; 11am PT

Person-to-Person Fundraising What is SixDegrees.org? Lessons learned from our donors and Kevin Bacon How you can get started Tips on how to build a successful program

What is SixDegrees.org?

Lessons learned from our donors and Kevin Bacon

How you can get started

Tips on how to build a successful program

Growth of Online Giving

User-generated content

Celebrity-obsessed 4.75 million unique visitors a day at perezhilton.com (according to Perez)

Charity Badge

Lessons learned with SixDegrees.org Focus on audience values not your own Choose the right messenger What attracts is celebs; what motivates is personal Contests are good Uber-activists are more than ATMs Give them the tools to fundraise WHERE THEY ARE ONLINE Social networks are complex Be prepared to help people; this is bleeding edge

Focus on audience values not your own

Choose the right messenger

What attracts is celebs; what motivates is personal

Contests are good

Uber-activists are more than ATMs

Give them the tools to fundraise WHERE THEY ARE ONLINE

Social networks are complex

Be prepared to help people; this is bleeding edge

Focus on audience values

We are NOT the best messengers 76% of givers are motivated by friends and family, says Cone It’s okay to relinquish control of the message Donors are experts at knowing how to speak about your cause to their friends and family

76% of givers are motivated by friends and family, says Cone

It’s okay to relinquish control of the message

Donors are experts at knowing how to speak about your cause to their friends and family

Celebrity-obsessed

Personal Motivation “ I’m a runner and a tri-athlete, and the mother of two small children, and girl scout leader. I went from being totally normal and healthy to facing a life of paralysis and future disability, and those were really, really dark days, those first two weeks.” -Robin, MS Society Blue Ridge Chapter “ My husband and I started sponsoring a child at the Child Rescue Centre several years ago and we have just become more and more involved… we were given the opportunity to travel to Sierra Leone and visit the Child Rescue Centre and meet these children, hold them and play with them. It was a life-changing experience. I‘m definitely a different person for having had that experience and met those children .” -Ginny, Helping Children Worldwide

“ I’m a runner and a tri-athlete, and the mother of two small children, and girl scout leader. I went from being totally normal and healthy to facing a life of paralysis and future disability, and those were really, really dark days, those first two weeks.”

-Robin, MS Society Blue Ridge Chapter

“ My husband and I started sponsoring a child at the Child Rescue Centre several years ago and we have just become more and more involved… we were given the opportunity to travel to Sierra Leone and visit the Child Rescue Centre and meet these children, hold them and play with them. It was a life-changing experience. I‘m definitely a different person for having had that experience and met those children .”

-Ginny, Helping Children Worldwide

Robin’s Story

Contests are good! “ We put the information on our website…constantly updating them [donors] as to how we were doing…our volunteers were really eager to try to get the matching grant, but they also reached out about our mission.” -Kristy, Bubel-Aiken Foundation

Uber-activists -- more than ATMs

Tools to fundraise where they are online

Build one for your organization

Social Networks They are complex Be prepared to help (or get your kids to!) “ My daughter’s in college right now, so I contacted her….They [her friends] started putting it on their blogs and on Facebook, and she became so energized around it.” -Tom, Helping Children Worldwide

They are complex

Be prepared to help (or get your kids to!)

“ My daughter’s in college right now, so I contacted her….They [her friends] started putting it on their blogs and on Facebook, and she became so energized around it.”

-Tom, Helping Children Worldwide

Getting Started

Tips for Successful Charity Badges 1) Build a Great Badge 2) Donate to Your Own Badge People like to feel they are part of a larger effort. 3) Post the Badge on Your Site, Blog(s) and All Staff Email Signatures 4) Send a Link to the Badge to People in Your Email Address Book 5) Promote to Your Donor and Volunteer Lists 6) Ask Bloggers to Join Your Cause Go to technorati.com and search for blogs that are focused on your issue. 7) Take Your Cause (and Laptop) Everywhere Ask your closest supporters – staff, board members, friends – to bring a laptop to social events, church meetings or other gatherings when they can talk about your cause and ask people to donate on the spot. 8) Thank People and Report Back on Progress Use your Donation Tracking Report ( https:// www.networkforgood.org/Npo/reports ) to monitor donations and thank people quickly.

1) Build a Great Badge

2) Donate to Your Own Badge

People like to feel they are part of a larger effort.

3) Post the Badge on Your Site, Blog(s) and All Staff Email Signatures

4) Send a Link to the Badge to People in Your Email Address Book

5) Promote to Your Donor and Volunteer Lists

6) Ask Bloggers to Join Your Cause

Go to technorati.com and search for blogs that are focused on your issue.

7) Take Your Cause (and Laptop) Everywhere

Ask your closest supporters – staff, board members, friends – to bring a laptop to social events, church

meetings or other gatherings when they can talk about your cause and ask people to donate on the spot.

8) Thank People and Report Back on Progress

Use your Donation Tracking Report ( https:// www.networkforgood.org/Npo/reports ) to monitor donations

and thank people quickly.

Thanking your donors

ARE YOU THERE KEVIN? STAY TUNED! NEXT ROUND OF MATCHING GRANTS IN JULY

Helpful Links Seth Godin: Flipping the Funnel http://sethgodin.typepad.com/seths_blog/2006/01/flipping_the_fu.html Charity Badges: Turn Your Supporters into Fundraisers http://www.techsoup.org/learningcenter/funding/page6666.cfm Tips for Creating a Successful Charity Badge http://www.nonprofitmarketingblog.com/comments/kevin_bacon_may_give_your_charity_10000/

Seth Godin: Flipping the Funnel http://sethgodin.typepad.com/seths_blog/2006/01/flipping_the_fu.html

Charity Badges: Turn Your Supporters into Fundraisers http://www.techsoup.org/learningcenter/funding/page6666.cfm

Tips for Creating a Successful Charity Badge http://www.nonprofitmarketingblog.com/comments/kevin_bacon_may_give_your_charity_10000/

Q&A