Nfgpartnership 0408


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Nfgpartnership 0408

  1. 1. Do Good. Feel Good. TM
  2. 2. Outline <ul><li>Overview </li></ul><ul><li>Benefits for Partnership </li></ul><ul><li>Ways to Partner </li></ul><ul><li>Additional Background </li></ul>
  3. 3. About Network for Good <ul><li>The Internet’s leading charitable giving resource, </li></ul><ul><li>matching people and charities in 4 ways: </li></ul><ul><li>Online donations : Network for Good enables giving to any charity registered in the US (more than one million) at , through fundraising widgets on social networks, and via partners’ websites </li></ul><ul><li>Research and Volunteerism : At , users can research any charity and search from among more than 40,000 volunteer opportunities </li></ul><ul><li>Fundraising tools : Network for Good helps nonprofits (NPOs) raise money on their own websites and on social networks with free and low-cost fundraising tools </li></ul><ul><li>Star power : Network for Good links people with celebrity philanthropists including Kevin Bacon, Ellen DeGeneres, Robert Duvall, Colin Firth, Ricky Gervais, Joaquim Phoenix, in the ‘Six’ initiative </li></ul>
  4. 4. About Online Giving <ul><li>Online giving is increasingly the choice of donors (half of all Hurricane Katrina relief giving was online) </li></ul><ul><li>Total online giving in the US reached approximately $6.87 billion in ‘06, a 51% increase over ‘05 estimates </li></ul><ul><li>More than 65% of donors visit websites before making a donation to a nonprofit (Kintera study) </li></ul>Source: Estimates from
  5. 5. Why Partner with Us? <ul><li>Increase ad revenue : Increase value for advertisers with turnkey cause-related marketing program that promotes choice in giving </li></ul><ul><li>Generate consumer loyalty : Provide useful service to consumers – the ability to give to any charity, in one place, at one time </li></ul><ul><li>Build consumer relationships : Increase consumer affinity by tapping into the emotional ties consumers have with their favorite charities </li></ul><ul><li>Create positive image : Halo effect for corporate brand through highly visible, transparent and tangible involvement in philanthropy </li></ul><ul><li>Collect audience data : Gain data on and insights into audiences with thorough reporting on their giving habits, levels and geographic locations </li></ul><ul><li>Show responsiveness in crisis : Provide instant response to humanitarian crises </li></ul><ul><li>Boost employee morale : Create giving programs that inspire and bolster pride </li></ul>
  6. 6. What’s special about Network for Good? <ul><li>Scope and size : Largest giving site, with access to and information on 1 million+ charities. NFG has processed $135 million in donations </li></ul><ul><li>Trusted, secure brand : Highest security levels, AOL-hosted servers, brand associated with security at time when consumers concerned about fraud </li></ul><ul><li>Efficiency : Network for Good passes along more than 95-98% of donations direct to charity </li></ul><ul><li>Partnership experience : Proven track record with Yahoo!, AOL, Time Warner, Cisco, White House </li></ul><ul><li>Businesslike approach : Founded by private sector partners and staffed by social entrepreneurs, Network for Good understands how to work with business </li></ul>
  7. 7. Partnership Capabilities
  8. 8. <ul><li>Add charitable giving within your website content, advertiser packages or corporate initiatives </li></ul><ul><li>Allow users to support their favorite charity </li></ul><ul><ul><li>All 501c3 public charities are in our database; 1.5 million+ pre-vetted </li></ul></ul><ul><ul><li>Donors can research organizations </li></ul></ul><ul><ul><li>Safe, easy and convenient giving with credit card, PayPal or online check </li></ul></ul><ul><ul><li>Automated tax receipt </li></ul></ul><ul><ul><li>Donation records stored for tax-time </li></ul></ul><ul><li>Track the results via real-time ticker </li></ul><ul><li>Incorporate user-driven content from personal fundraising charity badges into areas of your site </li></ul>Enable Charitable Giving
  9. 9. Volunteerism <ul><li>Enable volunteerism for your audience: searchable database of 40,000+ opportunities </li></ul><ul><li>Searchable by zip code, area of interest, type of opportunity </li></ul>
  10. 10. Disaster Response <ul><li>Way for partners to instantly response to crises when people want to give; donations spike within 2-4 days of disaster news </li></ul><ul><li>Branded Crisis Page </li></ul><ul><ul><li>Seamless way for you to engage your customers in times of disaster </li></ul></ul><ul><ul><li>Real-time ticker of donations/impact </li></ul></ul><ul><ul><li>Pre-vetted charities </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><li>Customer Service </li></ul></ul><ul><ul><li>Opportunity for matching and/or employee giving </li></ul></ul><ul><li>Media attention is high surrounding security in processing donations at times of disaster; Network for Good site is BBB rated and leading secure destination </li></ul>
  11. 11. Employee Giving <ul><li>Experienced partner for employee giving </li></ul><ul><ul><li>AOL, Time Warner, Warner Music, UN Foundation, Turner Family Employees, Cisco contractors, Yahoo!, Federal Reserve Bank of NY </li></ul></ul><ul><li>Put a fresh spin on Employee Giving by incorporating ‘find a charity’ search into your intranet   </li></ul><ul><li>Network for Good tracks results with a real-time ticker of donations and tracking </li></ul><ul><li>Reward employees with charity gift cards </li></ul>
  12. 12. Viral Marketing <ul><li> and CharityBadges </li></ul><ul><li>provide a platform for viral marketing </li></ul><ul><li>via sponsorship </li></ul><ul><li>Charity badges and widgets are considered cutting-edge, web 2.0 functionality; </li></ul><ul><ul><li>Network for Good was first to market with widgets in the charitable space and has a longstanding, trusted reputation in online giving </li></ul></ul><ul><li>Badges are inherently “viral”; users can add the charity badges to various websites, blogs and social networks </li></ul><ul><li>You can apply your brand to the emotional connections that already exist with your customers and their favorite charities and spread the word within their circles of influence </li></ul><ul><li>You can also participate in matching grants programs </li></ul>
  13. 13. Good Cards <ul><li>A gift card for charity – where the recipient gets to donate to their charity of choice. </li></ul><ul><li>Good Cards enable choice in giving; you are not limited to a single cause </li></ul><ul><li>It can be branded for use as sales/discount incentives, client gifts, rewards, events etc. </li></ul><ul><li>Both physical card and email versions available </li></ul><ul><li>100% of the customer’s donation will go to charity; there is a $5 fee per card </li></ul>
  14. 14. Mobile Giving (testing in ’08) <ul><li>Concept can be employed for corporations and non-profit organizations and integrated into almost every aspect of daily life. </li></ul><ul><li>Donations can be solicited by offering content of value to the member/donor (wallpaper, ringtones, art or other images) or in the form of a friendly fundraising challenge. </li></ul><ul><li>Examples include: </li></ul><ul><ul><li>In theater </li></ul></ul><ul><ul><li>Concert venues </li></ul></ul><ul><ul><li>Sporting events </li></ul></ul><ul><ul><li>Radio/TV </li></ul></ul><ul><ul><li>Billboards / displays </li></ul></ul>
  15. 15. PR / Corporate Communications <ul><li>Charitable giving via one partner allows you to track your impact </li></ul><ul><li>You can tell your story both internally via corporate communications and also via the PR/ media </li></ul>Yahoo! Marks Inauguration of “Cyber Giving Week,” With Overall Online Donations Expected To Reach Record Highs in 2005 Yahoo! Makes Donating Easy During Biggest Online Giving Week of the Year; Connects Donors to Charities for Last Chance to Give in 2005 SUNNYVALE, Calif. – December 23, 2005 – Yahoo! Inc. (NASDAQ: YHOO), a leading global Internet company, today announced that it is kicking off Cyber Giving Week on December 25, 2005, in recognition of the significant growth in online charitable donations as well as the trend of year-end spikes in giving. In partnership with Network For Good, the Internet’s leading charitable resource, Yahoo! is launching a Cyber Giving Week microsite ( ) that provides donation links to a variety of charities as well as resources and tools for making decisions about contributions and maximizing annual tax breaks.
  16. 16. Network for Good’s Impact <ul><ul><li>Have created a secure, convenient donation system that makes it possible to give to any charity, anywhere, anytime – online and (soon), via phone </li></ul></ul><ul><ul><li>Made it possible for even the smallest nonprofit to find supporters online </li></ul></ul><ul><ul><li>Raised over $130 million in online donations to more than 25,000 different nonprofit organizations </li></ul></ul><ul><ul><li>Matched more than 230,000 volunteers with thousands of nonprofits </li></ul></ul><ul><ul><li>Recognized for revolutionizing philanthropy by Computerworld, Forbes, STEP Inside Design, ePhilanthropy Foundation, Wired, Marketing Sherpa </li></ul></ul><ul><ul><li>Enabled partners like AOL, Charity Navigator, Cisco, Warner Brothers, and Yahoo! to easily incorporate any charity into their outreach and track results </li></ul></ul>
  17. 17. Impact: Disaster Relief <ul><li>Tsunami </li></ul><ul><li>Network for Good processed over 82,000 donations and raised more than $11 million in support of relief efforts </li></ul><ul><li>Network for Good supported 124 charities providing relief on the ground </li></ul><ul><li>Hurricane Katrina </li></ul><ul><li>Network for Good, with the help of its partners, media and generous individuals, raised more than $13 million in donations to more than 344 organizations speeding relief to the Gulf Coast and tens of thousands of evacuees </li></ul>
  18. 18. Impact: Taking Giving Viral <ul><li>Network for Good and Kevin Bacon launched at Sundance Film Festival in January 2007 </li></ul><ul><li>Site capitalizes on the trends of celebrity philanthropy, user-driven content and social networking to raise funds for charity </li></ul><ul><li> highlights more than 50 celebrities’ charitable causes; Non-celebrities can also raise money for their favorite nonprofits with charity badges or “widgets” that can be displayed on blogs and social networking sites </li></ul><ul><li>Generated over $630,000 and 500,000+site visitors in the first 4 months </li></ul><ul><li>Millions of media impressions in USA Today, CNN, Access Hollywood, US Weekly, In Touch, OK Magazine, People, Entertainment Weekly, The View, The Ellen Show, Morning Radio Tour in 20 markets, The Tonight Show and E! News </li></ul>
  19. 19. Network for Good Milestones <ul><li>In the wake of September 11, 2001, AOL joined with Yahoo! and Cisco to launch Network for Good </li></ul><ul><li>In 2002, Network for Good created the USA Freedom Corps Volunteer Network for the White House </li></ul><ul><li>In the fall of 2004, Network for Good acquired Direct Help to support nonprofits with more fundraising tools </li></ul><ul><li>In late 2005, Network for Good and Groundspring merged their two organizations, combining the two largest nonprofit providers of fundraising tools for small- medium-sized nonprofits </li></ul><ul><li>Network for Good in 2007 partnered with to create a single, integrated platform for the Network for Good, Groundspring and Direct Help services </li></ul><ul><li>Network for Good partnered with Kevin Bacon in 2007 to create , a viral, person-to-person fundraising initiative </li></ul><ul><li>In 2008, Network for Good will launch mobile giving </li></ul>