The Internet’s leading charitable giving resource,
matching people and charities in 4 ways:
Online donations : Network for Good enables giving to any charity registered in the US (more than one million) at www.networkforgood.org , through fundraising widgets on social networks, and via partners’ websites
Research and Volunteerism : At www.networkforgood.org , users can research any charity and search from among more than 40,000 volunteer opportunities
Fundraising tools : Network for Good helps nonprofits (NPOs) raise money on their own websites and on social networks with free and low-cost fundraising tools
Star power : Network for Good links people with celebrity philanthropists including Kevin Bacon, Ellen DeGeneres, Robert Duvall, Colin Firth, Ricky Gervais, Joaquim Phoenix, in the ‘Six Degrees.org’ initiative
About Online Giving
Online giving is increasingly the choice of donors (half of all Hurricane Katrina relief giving was online)
Total online giving in the US reached approximately $6.87 billion in ‘06, a 51% increase over ‘05 estimates
More than 65% of donors visit websites before making a donation to a nonprofit (Kintera study)
Source: Estimates from e-PhilanthropyFoundation.org.
Why Partner with Us?
Increase ad revenue : Increase value for advertisers with turnkey cause-related marketing program that promotes choice in giving
Generate consumer loyalty : Provide useful service to consumers – the ability to give to any charity, in one place, at one time
Build consumer relationships : Increase consumer affinity by tapping into the emotional ties consumers have with their favorite charities
Create positive image : Halo effect for corporate brand through highly visible, transparent and tangible involvement in philanthropy
Collect audience data : Gain data on and insights into audiences with thorough reporting on their giving habits, levels and geographic locations
Show responsiveness in crisis : Provide instant response to humanitarian crises
Boost employee morale : Create giving programs that inspire and bolster pride
What’s special about Network for Good?
Scope and size : Largest giving site, with access to and information on 1 million+ charities. NFG has processed $135 million in donations
Trusted, secure brand : Highest security levels, AOL-hosted servers, brand associated with security at time when consumers concerned about fraud
Efficiency : Network for Good passes along more than 95-98% of donations direct to charity
Partnership experience : Proven track record with Yahoo!, AOL, Time Warner, Cisco, White House
Businesslike approach : Founded by private sector partners and staffed by social entrepreneurs, Network for Good understands how to work with business
Partnership Capabilities
Add charitable giving within your website content, advertiser packages or corporate initiatives
Allow users to support their favorite charity
All 501c3 public charities are in our database; 1.5 million+ pre-vetted
Donors can research organizations
Safe, easy and convenient giving with credit card, PayPal or online check
Automated tax receipt
Donation records stored for tax-time
Track the results via real-time ticker
Incorporate user-driven content from personal fundraising charity badges into areas of your site
Enable Charitable Giving
Volunteerism
Enable volunteerism for your audience: searchable database of 40,000+ opportunities
Searchable by zip code, area of interest, type of opportunity
Disaster Response
Way for partners to instantly response to crises when people want to give; donations spike within 2-4 days of disaster news
Branded Crisis Page
Seamless way for you to engage your customers in times of disaster
Real-time ticker of donations/impact
Pre-vetted charities
Reporting
Customer Service
Opportunity for matching and/or employee giving
Media attention is high surrounding security in processing donations at times of disaster; Network for Good site is BBB rated and leading secure destination
Employee Giving
Experienced partner for employee giving
AOL, Time Warner, Warner Music, UN Foundation, Turner Family Employees, Cisco contractors, Yahoo!, Federal Reserve Bank of NY
Put a fresh spin on Employee Giving by incorporating ‘find a charity’ search into your intranet
Network for Good tracks results with a real-time ticker of donations and tracking
Reward employees with charity gift cards
Viral Marketing
SixDegrees.org and CharityBadges
provide a platform for viral marketing
via sponsorship
Charity badges and widgets are considered cutting-edge, web 2.0 functionality;
Network for Good was first to market with widgets in the charitable space and has a longstanding, trusted reputation in online giving
Badges are inherently “viral”; users can add the charity badges to various websites, blogs and social networks
You can apply your brand to the emotional connections that already exist with your customers and their favorite charities and spread the word within their circles of influence
You can also participate in matching grants programs
Good Cards
A gift card for charity – where the recipient gets to donate to their charity of choice.
Good Cards enable choice in giving; you are not limited to a single cause
It can be branded for use as sales/discount incentives, client gifts, rewards, events etc.
Both physical card and email versions available
100% of the customer’s donation will go to charity; there is a $5 fee per card
Mobile Giving (testing in ’08)
Concept can be employed for corporations and non-profit organizations and integrated into almost every aspect of daily life.
Donations can be solicited by offering content of value to the member/donor (wallpaper, ringtones, art or other images) or in the form of a friendly fundraising challenge.
Examples include:
In theater
Concert venues
Sporting events
Radio/TV
Billboards / displays
PR / Corporate Communications
Charitable giving via one partner allows you to track your impact
You can tell your story both internally via corporate communications and also via the PR/ media
Yahoo! Marks Inauguration of “Cyber Giving Week,” With Overall Online Donations Expected To Reach Record Highs in 2005 Yahoo! Makes Donating Easy During Biggest Online Giving Week of the Year; Connects Donors to Charities for Last Chance to Give in 2005 SUNNYVALE, Calif. – December 23, 2005 – Yahoo! Inc. (NASDAQ: YHOO), a leading global Internet company, today announced that it is kicking off Cyber Giving Week on December 25, 2005, in recognition of the significant growth in online charitable donations as well as the trend of year-end spikes in giving. In partnership with Network For Good, the Internet’s leading charitable resource, Yahoo! is launching a Cyber Giving Week microsite ( http://brand.yahoo.com/cybergivingweek2005/ ) that provides donation links to a variety of charities as well as resources and tools for making decisions about contributions and maximizing annual tax breaks.
Network for Good’s Impact
Have created a secure, convenient donation system that makes it possible to give to any charity, anywhere, anytime – online and (soon), via phone
Made it possible for even the smallest nonprofit to find supporters online
Raised over $130 million in online donations to more than 25,000 different nonprofit organizations
Matched more than 230,000 volunteers with thousands of nonprofits
Recognized for revolutionizing philanthropy by Computerworld, Forbes, STEP Inside Design, ePhilanthropy Foundation, Wired, Marketing Sherpa
Enabled partners like AOL, Charity Navigator, Cisco, Warner Brothers, and Yahoo! to easily incorporate any charity into their outreach and track results
Impact: Disaster Relief
Tsunami
Network for Good processed over 82,000 donations and raised more than $11 million in support of relief efforts
Network for Good supported 124 charities providing relief on the ground
Hurricane Katrina
Network for Good, with the help of its partners, media and generous individuals, raised more than $13 million in donations to more than 344 organizations speeding relief to the Gulf Coast and tens of thousands of evacuees
Impact: Taking Giving Viral
Network for Good and Kevin Bacon launched at Sundance Film Festival in January 2007
Site capitalizes on the trends of celebrity philanthropy, user-driven content and social networking to raise funds for charity
SixDegrees.org highlights more than 50 celebrities’ charitable causes; Non-celebrities can also raise money for their favorite nonprofits with charity badges or “widgets” that can be displayed on blogs and social networking sites
Generated over $630,000 and 500,000+site visitors in the first 4 months
Millions of media impressions in USA Today, CNN, Access Hollywood, US Weekly, In Touch, OK Magazine, People, Entertainment Weekly, The View, The Ellen Show, Morning Radio Tour in 20 markets, The Tonight Show and E! News
Network for Good Milestones
In the wake of September 11, 2001, AOL joined with Yahoo! and Cisco to launch Network for Good
In 2002, Network for Good created the USA Freedom Corps Volunteer Network for the White House
In the fall of 2004, Network for Good acquired Direct Help to support nonprofits with more fundraising tools
In late 2005, Network for Good and Groundspring merged their two organizations, combining the two largest nonprofit providers of fundraising tools for small- medium-sized nonprofits
Network for Good in 2007 partnered with salesforce.com to create a single, integrated platform for the Network for Good, Groundspring and Direct Help services
Network for Good partnered with Kevin Bacon in 2007 to create www.sixdegrees.org , a viral, person-to-person fundraising initiative
In 2008, Network for Good will launch mobile giving
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