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On Demand Television and Gen Y

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Transcript

  • 1. EXTENDED PROGRAMMING SELECTION CUSTOMIZED ENTERTAINMENT
  • 2. ON DEMAND
  • 3. ON DEMAND NON- CONSUMERS CONSUMERS LESS NETWORK LESS PREMIUM TELEVISION CHANNELS MORE TV VIEWING LESS VIEWING HOURS HOURS
  • 4. CHOOSE CREATE DISTRIBUTE TARGET SURVEY ANALYZE DATA
  • 5. ON DEMAND CONSUMERS 54% NON-CONSUMERS 46%
  • 6. 40% 35% 30% 25% 20% FEMALE 15% MALE 10% 5% 0% I DON'T KNOW I ONLY WATCH THE SERVICE IS I'M HAPPY WITH OTHER ENOUGH TV TOO EXPENSIVE CABLE ABOUT THE OCCASIONALLY SERVICE
  • 7. 50% 45% 40% 35% 30% 25% FEMALE 20% MALE 15% 10% 5% 0% CONSUMERS NON-CONSUMERS CONSUMERS NON-CONSUMERS YES NO
  • 8. 30% PERCENT OF ON DEMAND USERS HOURS WATCHING 20% ON DEMAND/WEEK 11-20 HRS 6-10 HRS 10% 0-5 HRS 0% 0-9 HRS 10-19 HRS 20-29HRS 30+ HRS HOURS/WEEK WATCHING TELEVISION
  • 9. 30+ HRS 20-29 HRS 10-19 HRS CONSUMERS NON-CONSUMERS 0-9 HRS 0% 5% 10% 15% 20% 25% PERCENT OF SURVEY PARTICIPANTS
  • 10. HOURS SPENT WATCHING ON-DEMAND 0-5 HRS 6-10 HRS 11-20 HRS 1 STRONGLY AGREE PREFER PREMIUM CHANNELS 2 CATCH EPISODE PREMIERES 3 USE ON-DEMAND TO SKIP COMMERCIALS WORTH PAYING MORE MONEY FOR ON-DEMAND STRONGLY DISAGREE 4 5
  • 11. WORTH PAYING MORE MONEY FOR ON- DEMAND WISH TO USE ON-DEMAND TO SKIP COMMERCIALS CONSUMERS CATCH EPISODE PREMIERES NON-CONSUMERS PREFER PREMIUM CHANNELS 1 2 3 4 5 STRONGLY AGREE STRONGLY DISAGREE
  • 12. EARLY ADOPTERS TV CONSUMERS MULTIMEDIA CONSUMERS NETWORK CABLE ON DEMAND CONSUMERS INDUSTRY VIEWING HOURS LESS SPENDING IMPACTORS PROGRAMMING
  • 13. PRODUCTS & SERVICES ADVERTISING PROGRAMMING TV RATINGS

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