Stacey Harmon www.StaceyHarmon.com www.twitter.com/staceyharmon

What is stopping you?

Analyze Your Time Open Houses Caravan Up Desk Showing Property With clients who aren’t buying Cold Calling Door Knocking Coordinating Marketing/Advertising Watching TV How You Spend Your Prospecting Time Now:

Open Houses

Caravan

Up Desk

Showing Property

With clients who aren’t buying

Cold Calling

Door Knocking

Coordinating Marketing/Advertising

Watching TV

What can you give up? Make a plan: Set aside the time 1 hour every morning Or, 4 hours every weekend Or, 1 site a day

Make a plan: Set aside the time

1 hour every morning

Or, 4 hours every weekend

Or, 1 site a day

Have a Strategy Decide what you want to communicate Error on the side of professionalism

Decide what you want to communicate

Error on the side of professionalism

Things to Determine Before You Start Private Password Public (therefore part of your marketing persona) Username/handle/id/login Email Address Phone Number URL Avatar (Photo) Geography Bio Personal tastes (music, movies, books, interests, etc) Work History Education History

Private

Password

Public (therefore part of your marketing persona)

Username/handle/id/login

Email Address

Phone Number

URL

Avatar (Photo)

Geography

Bio

Personal tastes (music, movies, books, interests, etc)

Work History

Education History

Decide What You Are Comfortable Exposing Where is your line? What are 5-10 things you can share with people about yourself. Make a list. Social networks ask you for: political views, marital status, musical tastes, educational background and graduating years, your birthday, favorite books. Give visitors a peak at you! Have a personality. = something to talk to you about = something to relate to you on Strive for a level of consistency across the web of exposure you are creating in the social media world Builds credibility/trust

Where is your line?

What are 5-10 things you can share with people about yourself. Make a list.

Social networks ask you for: political views, marital status, musical tastes, educational background and graduating years, your birthday, favorite books.

Give visitors a peak at you! Have a personality.

= something to talk to you about

= something to relate to you on

Strive for a level of consistency across the web of exposure you are creating in the social media world

Builds credibility/trust

My List No Address City Politics Religion Dating Life Yes Name Cell Phone Geography = Orange County Crunchy Tacos Pilates Love social media Databases Letter vs. Legal Size Hate wood coffee stirrers Jogger Gadget geek: Tivo, iPhone, Kindle Organizing makes me happy Butter yellow – favorite color for houses but I can’t wear it. Green is my second favorite. Love fresh flowers Lived in London for 5 months 5 th generation Californian “ Me” Details I’m comfortable exposing:

No

Address

City

Politics

Religion

Dating Life

Yes

Name

Cell Phone

Geography = Orange County

Crunchy Tacos

Pilates

Love social media

Databases

Letter vs. Legal Size

Hate wood coffee stirrers

Jogger

Gadget geek: Tivo, iPhone, Kindle

Organizing makes me happy

Butter yellow – favorite color for houses but I can’t wear it. Green is my second favorite.

Love fresh flowers

Lived in London for 5 months

5 th generation Californian

Purposely Choose your Avatar Square Small Color or b/w? Change it all the time or keep it the same? Casual or professional? Adapt to the various sites or consistent across all? Photos matter in selling houses. Photography also matter in selling you.

Square

Small

Color or b/w?

Change it all the time or keep it the same?

Casual or professional?

Adapt to the various sites or consistent across all?

Organize Your: Usernames/Passwords/Email Account Spreadsheet URL Username Password Email Account Date Signed Up Outlook

Spreadsheet

URL

Username

Password

Email Account

Date Signed Up

Outlook

Take Responsibility for Learning Get comfortable with the computer Windows training Software training Winforms/Zipforms Internet Explorer Wordpress Google is your friend and probably has some form of answer to whatever question you have. RSS Feeds Active Rain

Get comfortable with the computer

Windows training

Software training

Winforms/Zipforms

Internet Explorer

Wordpress

Google is your friend and probably has some form of answer to whatever question you have.

RSS Feeds

Active Rain

Create a Gmail Account RSS Reader Analytics Feedburner Google Alerts

RSS Reader

Analytics

Feedburner

Google Alerts

Get Google’s RSS Reader www.google.com/reader Fundamentally changes how you consume information More efficient Organized Collaborative Customizable

www.google.com/reader

Fundamentally changes how you consume information

More efficient

Organized

Collaborative

Customizable

1. Read it on the Blog Have it Emailed To You (Subscribe via Email)

Have it Emailed To You

(Subscribe via Email)

3. Use a Feed Reader

Subscribe to Sites MyTechOpinion.com AgentGenius.com SMMInstitute.com Others…?

MyTechOpinion.com

AgentGenius.com

SMMInstitute.com

Others…?

Get a Gravatar (www.gravatar.com) A gravatar, or g lobally r ecognized avatar , is an image that follows you from site to site appearing beside your name when you do things. Avatars help identify your posts on blogs and web forums.

A gravatar, or g lobally r ecognized avatar , is an image that follows you from site to site appearing beside your name when you do things. Avatars help identify your posts on blogs and web forums.

Start Commenting Combine your RSS reading, with your Gravatar marketing, and start commenting!

Combine your RSS reading, with your Gravatar marketing, and start commenting!

Have a Website of Some Kind Buy a URL for business Have a “1.0” website

Buy a URL for business

Have a “1.0” website

Download some free software Computer TweetDeck Phone iPhone: TwitterFon Facebook App LinkedIn App Wordpress App Blackberry Twitterberry

Computer

TweetDeck

Phone

iPhone:

TwitterFon

Facebook App

LinkedIn App

Wordpress App

Blackberry

Twitterberry

Go Sign Up for Accounts Facebook LinkedIn Twitter Twitpic (just sign in with Twitter Account and get the email address you need) Google Gravatar Active Rain

Facebook

LinkedIn

Twitter

Twitpic (just sign in with Twitter Account and get the email address you need)

Google

Gravatar

Active Rain

Decide which sites will you focus on Facebook Twitter Linked In Blogging Active Rain

Facebook

Twitter

Linked In

Blogging

Active Rain

Customize Your Account Go right to the permissions/settings link Add Your Public Information Lurk (listen)

Go right to the permissions/settings link

Add Your Public Information

Lurk (listen)

Bookmark Your Sites Social Media Sites Wordpress Admin Page

Social Media Sites

Wordpress Admin Page

Participate/Connect Lurk First (Listen) Tone Matters Provide Content Add Friends/Followers

Lurk First (Listen)

Tone Matters

Provide Content

Add Friends/Followers

Get Help Your Broker Set up service Buzz Builders Hire a “Tech Assistant”

Your Broker

Set up service

Buzz Builders

Hire a “Tech Assistant”

Evaluate Your Technology Are you wireless? PDA iPhone Blackberry Digital Camera Flip Cam Webcam

Are you wireless?

PDA

iPhone

Blackberry

Digital Camera

Flip Cam

Webcam

Lingo Cheat Sheet (for Twitter & Text Comprehension) TY LOL LMAO, LMFAO IMHO OMG IRL F2F FB OH RT

TY

LOL

LMAO, LMFAO

IMHO

OMG

IRL

F2F

FB

OH

RT

(Thank You For Coming!) Twitter: @staceyharmon www.StaceyHarmon.com

(Thank You For Coming!)

Twitter: @staceyharmon

www.StaceyHarmon.com