Facebook for Real Estate Business Development<br />Realtor.com Quarterly Bloggers Call<br />Stacey Harmon, Founder<br />ww...
Hello!  I am…<br />@staceyharmon<br />
Facebook Foundations<br />
The News Feed<br />
Profile<br />Page<br />
www.pixelcoaching.com<br />www.pixelcoaching.com<br />
Profile Strategies<br />
Friend <br />Strategy<br />Goal: <br />Set a solid business foundation. <br />Then, socialize with intent.<br />
Free 21 PointProfile Optimization Checklist<br />www.pixelcoaching.com<br />@staceyharmon<br />
Friend <br />Strategy<br />Connect with your sphere<br />Listen and react to your connections<br />Activity Based Marketin...
Page Strategies<br />
Goal: Engagement<br />CONTENT<br />COMMITTMENT<br />= Community<br />
Page Points<br />Brilliant for SEO<br />Select Carefully – Strategy Can’t Be Change<br />Business Type<br />Page Name<br /...
Thank You!<br />Free Download:21 Point Profile Optimization Checklist<br />www.pixelcoaching.com/facebookchecklist<br />St...
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Realtor.com National Bloggers Call

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Slides from September 29th Realtor.com National Blogger's Call where I was the guest speaker discussing the power of Facebook for Real Estate Business Development.

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  • I’d like to introduce myself, I’m Stacey HarmonPrincipal of Harmon Enterprises, a consultancy that focuses on digital marketing strategies for the real estate industry.Coming to you from Orange County CaliforniaParticipated in 10 bar camps, planned 2. Excited to be here today and talking to you about a common issue I hear all the time when training agents. How do I connect with clients on FB when my friends are posting pictures of me in Vegas? I can’t use FB for business development because it’s way too personal. They are afraid to open it up to business contacts. Don’t want other Realtors to see what they are doing.It’s possilbe. And FB just made it easier.
  • Realtor.com National Bloggers Call

    1. 1. Facebook for Real Estate Business Development<br />Realtor.com Quarterly Bloggers Call<br />Stacey Harmon, Founder<br />www.pixelcoaching.com<br />@staceyharmon<br />September 29, 2010<br />
    2. 2. Hello! I am…<br />@staceyharmon<br />
    3. 3. Facebook Foundations<br />
    4. 4.
    5. 5. The News Feed<br />
    6. 6. Profile<br />Page<br />
    7. 7. www.pixelcoaching.com<br />www.pixelcoaching.com<br />
    8. 8. Profile Strategies<br />
    9. 9. Friend <br />Strategy<br />Goal: <br />Set a solid business foundation. <br />Then, socialize with intent.<br />
    10. 10. Free 21 PointProfile Optimization Checklist<br />www.pixelcoaching.com<br />@staceyharmon<br />
    11. 11. Friend <br />Strategy<br />Connect with your sphere<br />Listen and react to your connections<br />Activity Based Marketing: Post informative business updates, on occasion, with a twist.<br />“Come visit me at my new listing I’m holding open on broker preview from 1-4”<br />vs: “What a gorgeous day to hold broker preview for my new listing. Who wants to bring me a latte and enjoy the view?” (and include a photo)<br />
    12. 12. Page Strategies<br />
    13. 13. Goal: Engagement<br />CONTENT<br />COMMITTMENT<br />= Community<br />
    14. 14.
    15. 15.
    16. 16.
    17. 17. Page Points<br />Brilliant for SEO<br />Select Carefully – Strategy Can’t Be Change<br />Business Type<br />Page Name<br />URL<br />Are you in violation?<br />Facebook’s Terms of Service<br />NAR Trademark Violations<br />Do you have the time?<br />What is Your Promotion Strategy?<br />
    18. 18.
    19. 19. Thank You!<br />Free Download:21 Point Profile Optimization Checklist<br />www.pixelcoaching.com/facebookchecklist<br />Stacey Harmon<br />@staceyharmon<br />www.PixelCoaching.com<br />

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