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Realtor.com National Bloggers Call
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Realtor.com National Bloggers Call

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Slides from September 29th Realtor.com National Blogger's Call where I was the guest speaker discussing the power of Facebook for Real Estate Business Development.

Slides from September 29th Realtor.com National Blogger's Call where I was the guest speaker discussing the power of Facebook for Real Estate Business Development.

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  • I’d like to introduce myself, I’m Stacey HarmonPrincipal of Harmon Enterprises, a consultancy that focuses on digital marketing strategies for the real estate industry.Coming to you from Orange County CaliforniaParticipated in 10 bar camps, planned 2. Excited to be here today and talking to you about a common issue I hear all the time when training agents. How do I connect with clients on FB when my friends are posting pictures of me in Vegas? I can’t use FB for business development because it’s way too personal. They are afraid to open it up to business contacts. Don’t want other Realtors to see what they are doing.It’s possilbe. And FB just made it easier.

Transcript

  • 1. Facebook for Real Estate Business Development
    Realtor.com Quarterly Bloggers Call
    Stacey Harmon, Founder
    www.pixelcoaching.com
    @staceyharmon
    September 29, 2010
  • 2. Hello! I am…
    @staceyharmon
  • 3. Facebook Foundations
  • 4.
  • 5. The News Feed
  • 6. Profile
    Page
  • 7. www.pixelcoaching.com
    www.pixelcoaching.com
  • 8. Profile Strategies
  • 9. Friend
    Strategy
    Goal:
    Set a solid business foundation.
    Then, socialize with intent.
  • 10. Free 21 PointProfile Optimization Checklist
    www.pixelcoaching.com
    @staceyharmon
  • 11. Friend
    Strategy
    Connect with your sphere
    Listen and react to your connections
    Activity Based Marketing: Post informative business updates, on occasion, with a twist.
    “Come visit me at my new listing I’m holding open on broker preview from 1-4”
    vs: “What a gorgeous day to hold broker preview for my new listing. Who wants to bring me a latte and enjoy the view?” (and include a photo)
  • 12. Page Strategies
  • 13. Goal: Engagement
    CONTENT
    COMMITTMENT
    = Community
  • 14.
  • 15.
  • 16.
  • 17. Page Points
    Brilliant for SEO
    Select Carefully – Strategy Can’t Be Change
    Business Type
    Page Name
    URL
    Are you in violation?
    Facebook’s Terms of Service
    NAR Trademark Violations
    Do you have the time?
    What is Your Promotion Strategy?
  • 18.
  • 19. Thank You!
    Free Download:21 Point Profile Optimization Checklist
    www.pixelcoaching.com/facebookchecklist
    Stacey Harmon
    @staceyharmon
    www.PixelCoaching.com