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Realtor.com National Bloggers Call

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Slides from September 29th Realtor.com National Blogger's Call where I was the guest speaker discussing the power of Facebook for Real Estate Business Development.

Slides from September 29th Realtor.com National Blogger's Call where I was the guest speaker discussing the power of Facebook for Real Estate Business Development.

Published in: Real Estate, Business, Technology

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  • I’d like to introduce myself, I’m Stacey HarmonPrincipal of Harmon Enterprises, a consultancy that focuses on digital marketing strategies for the real estate industry.Coming to you from Orange County CaliforniaParticipated in 10 bar camps, planned 2. Excited to be here today and talking to you about a common issue I hear all the time when training agents. How do I connect with clients on FB when my friends are posting pictures of me in Vegas? I can’t use FB for business development because it’s way too personal. They are afraid to open it up to business contacts. Don’t want other Realtors to see what they are doing.It’s possilbe. And FB just made it easier.
  • Transcript

    • 1. Facebook for Real Estate Business Development
      Realtor.com Quarterly Bloggers Call
      Stacey Harmon, Founder
      www.pixelcoaching.com
      @staceyharmon
      September 29, 2010
    • 2. Hello! I am…
      @staceyharmon
    • 3. Facebook Foundations
    • 4.
    • 5. The News Feed
    • 6. Profile
      Page
    • 7. www.pixelcoaching.com
      www.pixelcoaching.com
    • 8. Profile Strategies
    • 9. Friend
      Strategy
      Goal:
      Set a solid business foundation.
      Then, socialize with intent.
    • 10. Free 21 PointProfile Optimization Checklist
      www.pixelcoaching.com
      @staceyharmon
    • 11. Friend
      Strategy
      Connect with your sphere
      Listen and react to your connections
      Activity Based Marketing: Post informative business updates, on occasion, with a twist.
      “Come visit me at my new listing I’m holding open on broker preview from 1-4”
      vs: “What a gorgeous day to hold broker preview for my new listing. Who wants to bring me a latte and enjoy the view?” (and include a photo)
    • 12. Page Strategies
    • 13. Goal: Engagement
      CONTENT
      COMMITTMENT
      = Community
    • 14.
    • 15.
    • 16.
    • 17. Page Points
      Brilliant for SEO
      Select Carefully – Strategy Can’t Be Change
      Business Type
      Page Name
      URL
      Are you in violation?
      Facebook’s Terms of Service
      NAR Trademark Violations
      Do you have the time?
      What is Your Promotion Strategy?
    • 18.
    • 19. Thank You!
      Free Download:21 Point Profile Optimization Checklist
      www.pixelcoaching.com/facebookchecklist
      Stacey Harmon
      @staceyharmon
      www.PixelCoaching.com