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Managing Content and Reputation on the Web

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Presentation by Stacey Harmon and Heather Elias at the Agent Reboot San Francisco Conference on August 12, 2010.

Presentation by Stacey Harmon and Heather Elias at the Agent Reboot San Francisco Conference on August 12, 2010.

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Managing Content and Reputation on the Web Managing Content and Reputation on the Web Presentation Transcript

  • Managing Content and Reputation on the Web Presented by: Stacey Harmon, HarmonEnterprises.com @staceyharmon Heather Elias, LoCoMusings.com @locoheather July 12, 2010, Agent Reboot SF
  • Concept 1: Have a Hub and Spoke System @staceyharmon @locoheather
  • Case Study: Heather Elias Email Marketing Offline Marketing Get To Know Me YouTube Video @staceyharmon @locoheather Facebook Official (Business) Page Facebook Profile Flickr Twitter - Personal Twitter - Business LinkedIn Email Signature Blog Commenting Blip.fm Music Posterous Print Ads Business Cards Networking
  • Tool: PDA with Camera + Internet and Text Plan @staceyharmon @locoheather
  • Tool: Notebook & Wireless Card @staceyharmon @locoheather
  • Tool: Tweet Deck @staceyharmon @locoheather
  • Tool: Vendor Relationships IDX Wordpress IT Support Graphic Artist Coach/Trainer Market Stats SEO @staceyharmon @locoheather
  • Concept 2: Monitor Your Online Presence @staceyharmon @locoheather
  • Case Study: LoCoMusings.com @staceyharmon @locoheather
  • Case Study: Google Alerts @staceyharmon @locoheather
  • Case Study: Facebook Insights @staceyharmon @locoheather
  • Case Study: Email Campaign
    • Screen shots of Google Analytics, Facebook Insights, Mailchimp open reports, Google Alerts, URL shortener reports
    @staceyharmon @locoheather
  • Tools: Google.com/Alerts Google.com/Analytics @staceyharmon @locoheather
  • Tool: Facebook Insights @staceyharmon @locoheather
  • Tool: MailChimp.com @staceyharmon @locoheather
  • Tool: Bit.ly @staceyharmon @locoheather
  • Concept 3: Whatever You Do, Be Consistent @staceyharmon @locoheather
  • Case Study: Walter Burns @staceyharmon @locoheather
  • Case Study: Heather Elias @staceyharmon @locoheather Twitter.com/ LoCoMusings Facebook.com/ LoCoMusings Facebook.com/ HeatherElias LinkedIn.com/in/ HeatherElias Flickr.com/ HeatherElias Blip.fm/ HeatherElias
  • Tool: CheckUsernames.com @staceyharmon @locoheather
  • Tool: picnik.com @staceyharmon @locoheather
  • Manage Your Content and Reputation on the Web
    • Concept 1: Have a hub and spoke system
    • Concept 2: Monitor your online presence
    • Concept 3: Be consistent
    @staceyharmon @locoheather