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Stacey Brazee Cost
mobile: (505) 603-2930
Santa Fe, New Mexico e-mail: firstname.lastname@example.org
Accomplished Marketing Professional. Experience in Fortune 100 business environments as well as small
and mid-sized entrepreneurial organizations. Proven track record in leadership, financial management,
organization creation and personnel development across 6 industries. Noted for innovative branding,
marketing/advertising excellence and efficiency, investment return and motivating people to deliver superior
Brand Management Merchandising Customer Experience Management
Marketing Technology Market Insights & Analytics Mentoring & Team Building
Strategic Planning Multi Channel Sales Support Identifying Opportunities
2011 – present DIRECTOR OF MARKETING
PRESBYTERIAN HEALTHCARE SERVICES – Albuquerque, New Mexico
Presbyterian is a not-for-profit integrated healthcare system with 8 hospitals, a medical
group with more than 700 providers in 40 specialties and a health plan serving
commercial, Medicare and Medicaid members. Presbyterian’s 10,000+ employees care
for 1 in 3 New Mexicans with at least one service. Established in 1908 and headquartered
in Albuquerque, NM.
Responsible for brand identity, advertising, research, sales support and materials for all
lines of business. Oversee the creation and implementation of marketing campaigns to
grow revenue, retain customers and improve efficiencies. Accountable for identifying
market opportunities and developing plans to address them while maintaining the mission
of the organization to improve the health of its patients, members and communities.
Led enterprise stakeholders and digital agency through new website launch on
Sharepoint 2010 platform. Improved navigation, highlighted self-service options,
launched transactional capabilities for the health plan and mobile optimized key
content areas. New site visits increased by 22%, page views increased by 35%, and
supported mobile device access by 38% of visitors.
Developed consumer EHR awareness campaign to achieve over 100,000 patient
account activations while successfully differentiating the organization.
Lead the research effort and marketing campaign to support the launch of Video
Visits as a health plan benefit for most of the 420,000 members.
Delivered a self-serve platform to accommodate collateral and digital asset
management needs across the enterprise improving the efficiencies of a 4 person
marketing operations staff and leading to $250K in annual cost center savings.
Conducted research to measure consumer preference for delivery system and health
plan. Achieved record setting preference for the health plan, more than 2 times
greater than the next highest competitor.
Oversaw events to open new facilities and enter new markets including the opening
of the first full service hospital on the West side of Albuquerque which was attended
by over 7,000 members of the community.
2009 – 2010 VICE PRESIDENT - MARKETING
HIGH COUNTRY GARDENS / SANTA FE GREENHOUSES – Santa Fe, New Mexico
A multi-million dollar online, mail order and brick and mortar purveyor of hardy, unusual
and waterwise plants with a nationwide customer base. Established in 1984 and
headquartered in Santa Fe, NM.
Responsible for brand strategy, positioning, articulation, creative execution, channel
alignment, events, sponsorships, marketing communications, retail signage and POS
materials. Also responsible shifting the website into an efficient, optimized and robust e-commerce
Created multi-channel brand strategy, visual identity and creative guidelines.
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Stacey Brazee Cost
Grew pay-per-click revenue 2x year-over year with strict ROI requirements.
Increased website traffic 12% year-over-year and accelerated transaction volume to
compensate for lower average order value, thus stabilizing revenues.
2004 – 2009 SENIOR VICE PRESIDENT, MANAGING DIRECTOR - MARKETING
THORNBURG MORTGAGE – Santa Fe, New Mexico
NYSE traded, national residential mortgage lender focused on the prime, jumbo segment
of the adjustable rate mortgage market. $5.2B in volume, # 737 on Fortune 1000 (2007).
Executive ownership of all marketing functions within the organization to achieve
origination volume objectives across multiple channels. Managed every aspect of
demand creation, including brand strategy, strategic planning, advertising, research,
customer relationship management and digital.
Grew direct origination volume from $2.0B in 2004 to $5.2B in 2007.
Identified new channel opportunity and successfully supported launch of wholesale
lending which supported 18 account managers and over 600 broker partners. First
year originations from this channel exceeded $1.1B.
Launched a state-of-the-art web portal and positioned the website to be a
foundational element in both retention and marketing ROI.
Created a scalable and flexible marketing support infrastructure that leveraged a
small headquarters staff of 6. Over 300 SKUs were accessible online to internal sales
people, and a separate online materials portal serving indirect channels had over 650
2000 – 2004 EXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICER
HOMEBANC MORTGAGE CORPORATION – Atlanta, Georgia
NYSE traded residential mortgage originator in the Southeast. $5.9B in volume (2004).
Managed all facets of branding, marketing communications, digital, direct lending,
strategic marketing alliances, market intelligence, public relations, community affairs and
Participated in team to launch $319M IPO – HMB listed on NYSE July, 2004.
Spearheaded start-up retail alliance channel in 2001. This channel generated
$2.17B+ (35% of total) in loan volume in 2004, decreasing customer acquisition costs
and reducing sales volatility.
Created submission materials earning HomeBanc #39 and #20 placements on
FORTUNE® Magazine’s 2004 and 2005 list of 100 Best Companies to Work For
Controlled a $10.0M marketing budget consistently achieving > 25% marketing ROI.
Generated over $3.17M in PR advertising equivalent value in 2004, 350% growth
Formed The HomeBanc Foundation 501(C)(3), to optimally manage community
involvement expenses and charitable cash flow commitments.
1986 – 2000 BELLSOUTH CORPORATION – Atlanta, Georgia
NYSE traded Fortune 100 communications company. Fourteen years of career
advancement within the wireless communication divisions of BellSouth.
EXECUTIVE DIRECTOR – MARKETING 1998 - 2000
Senior executive leader exhibiting both strategic and tactical marketing proficiencies in
driving revenue growth throughout 350+ retail locations and 400+ kiosk venues.
Accountable for managing a $125M budget and providing executive direction to a team of
55 headquarters personnel and over 200 regional marketing staff. Conceptualized and
executed strategies impacting market research, creative services, advertising, database
marketing, promotion, alliances, merchandising and fulfillment functions.
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Stacey Brazee Cost
DIRECTOR Marketing Information & Programs 1996 - 1998
Managed a staff of 25, significantly impacting competitive tracking, market intelligence,
revenue management, marketing analytics and customer loyalty plans. Orchestrated and
mobilized trend analysis, market segmentation, forecasting, predictive modeling, customer
and channel profiling and loyalty program development in support of two operating
companies across 27 markets.
DIRECTOR Marketing & Sales Analysis 1993 - 1996
Directed the annual design, implementation, analysis and tracking of sales compensation
impacting 1,400 employees in 25 markets. Developed and implemented corporate
promotions as well as, incentive and recognition programs aligned with compensation and
sales objectives. Also developed programs, products and services for national accounts.
GENERAL MANAGER New Business Development 1992 - 1993
Developed and implemented programs to increase revenues and reduce expenses
through new and existing distribution channels. Defined program objectives, timelines,
and resource requirements, then developed business cases, metrics and operational
processes. Highlights included developing and launching a real-time billing cellular rental
program and a new National Accounts Sales and Marketing initiative.
SENIOR MARKETING MANAGER Wireless Trials 1991 - 1992
Designed and deployed national and international wireless field trials. Key areas of
focus were related to new technologies, applications, operating practices and market
SENIOR MANAGER International Market Planning 1989 - 1991
Promoted from a 3-year Assistant Manager role in the Market Planning Group to a highly
visible role supporting international operations. Performed complex analytics, including
price-demand forecasting, due diligence, market and competitive research, pricing and
market planning for key strategic partners in Australia, U.K., Venezuela, Chile, Mexico,
Denmark, Brazil and New Zealand. (Completed long-term overseas assignments.)
ASSISTANT MANAGER Market Planning 1986 - 1989
Entry level position in a new mobile communication organization. Responsible for
conducting competitive positioning analysis, developing customer marketing programs
and managing consumer pricing.
1993 – 1997 FOUNDING PARTNER
SWAN MEDIA – Atlanta, Georgia
Founded and lead one of the Southeast’s leading Internet professional services firms.
Acquired by iXL in 1997.
1985 – 1986 Product Manager with Scripto-Tokai accountable for marketing and product development.
1984 – 1985 Associate Buyer with Federated Department Stores - Richway Division
DEGREES UNIVERSITY OF GEORGIA - Athens, GA
MBA DEGREE, concentration in Finance
BBA DEGREE, concentration in Marketing
INTERESTS Innovation, challenge, brainstorming, laughing so hard I cry, warm weather, a great book,
carbs, being comfortable in silence with someone else, new ideas, learning new software,
authenticity, kayaking, loyalty, the smell of citrus, making jewelry, integrity, a nice smile,
good manners, quick thinking, team players, swimming and dogs.
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