Marketing Demographics Sources for Data : 2009 Circulation Verification Council Audit Results, Annual Readership Survey, & US Census

62.3% of Metro Spirit readers have children * 90% of Readers of Augusta Parent have children. The remaining 10% are expecting a child.

76.2% of readers are employed full-time

61.4% of the readership makes more than $55,000 each year (national: $32,000)

50% of the readership graduated college (national avg: 27.6%)

9.8% minority readers, highest of mainstream publications in region. Latino/Hispanic readership: 3%