BasicWeb AnalyticsIntro<br />JT Pedersen<br />jt@jtpedersen.net<br />
What Are Analytics?<br />Gathering<br />Measuring<br />Evaluating<br />Reporting<br />of…Stuff<br />Why Care?<br />The abi...
What Kinds of Stuff?<br />Screen Resolutions<br />Browsers<br />Countries<br />
What Kinds of Stuff?<br />Screen Resolutions<br />Browsers<br />Countries<br />New vs Return<br />Devices<br />Hot Article...
What Kinds of Stuff?<br />Screen Resolutions<br />Browsers<br />Countries<br />New vs Return<br />Devices<br />Hot Article...
Google Analytics<br />Quick Introduction<br />
Google Analytics<br />Google-provided script after account creation<br />
Google Analytics<br />Dashboard<br />
Google Analytics<br />Traffic Sources<br />
Google Analytics<br />Geographic Origin<br />
Google Analytics<br />Geographic Origin<br />
Google Analytics<br />Breakdown Visitors<br />New/Return<br />Browser Used<br />Connectivity<br />
Google Analytics<br />Mobile Users<br />Similar general stats…<br />84% longer visit<br />
WordPress.com Stats<br />Free Plug-In, Easily Employed<br />
WordPress.com Stats<br />
WordPress.com Stats<br />Traffic definitely reflects<br />your own activity.<br />Strong content delivery rewarded by view...
WordPress.com Stats<br />
WordPress.com Stats<br />
Real World Examples<br />Project Hosting Sites<br />Direct Mail<br />Landing Pages (Campaign Tracking)<br />Blog acceptanc...
Questions…<br />JT Pedersen<br />jt@jtpedersen.net<br />	www.jtpedersen.net<br />	@jtpedersen<br />
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Introduction to Analytics for WordPress AA Users

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This evening’s presentation is for the WordPress Ann Arbor group.

Target audience covers entire spectrum, uninitiated through professional developers. Tonight’s goal is to provide an introduction, some basics, and some food for thought.

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  • This evening’s presentation is for the WordPress Ann Arbor group.Target audience covers entire spectrum, uninitiated through professional developers. Tonight’s goal is to provide an introduction, some basics, and some food for thought.
  • Product DevelopmentWhich browsers to supportWhich screen resolutions to supportMobile device support needed?Content DeliveryHitting the right mark?What works, what doesn’t?Timing (does time of day matter for your viewers?)Conversion RatesFor ecommerce sites, what % of visitors actually buy something?Following their progress through your site, are there areas they’re frequently bailing at?Product Feature effectivenessMarketing Campaign feedback
  • Product DevelopmentWhich browsers to supportWhich screen resolutions to supportMobile device support needed?Content DeliveryHitting the right mark?What works, what doesn’t?Timing (does time of day matter for your viewers?)Conversion RatesFor ecommerce sites, what % of visitors actually buy something?Following their progress through your site, are there areas they’re frequently bailing at?Product Feature effectivenessMarketing Campaign feedback
  • Product DevelopmentWhich browsers to supportWhich screen resolutions to supportMobile device support needed?Content DeliveryHitting the right mark?What works, what doesn’t?Timing (does time of day matter for your viewers?)Conversion RatesFor ecommerce sites, what % of visitors actually buy something?Following their progress through your site, are there areas they’re frequently bailing at?Product Feature effectivenessMarketing Campaign feedback
  • This next section will give a broad overview with narrative of Google Analytics.Many in the audience have never seen it. The intent is to break the ice for them.For others, we’ll use real world example interspersed with the screen shots to illustrate how some of the data can be meaningful.
  • This next segment discusses WordPress.com Stats. Here we’ll skim over similarities already discussed in the Google Analytics section, emphasizing some of the specific areas of strength WP Stats offers.
  • These are the real-world examples used during the presentation. Page serves as a summary reminder in case key ideas were overlooked earlier in the presentation.
  • Introduction to Analytics for WordPress AA Users

    1. 1. BasicWeb AnalyticsIntro<br />JT Pedersen<br />jt@jtpedersen.net<br />
    2. 2. What Are Analytics?<br />Gathering<br />Measuring<br />Evaluating<br />Reporting<br />of…Stuff<br />Why Care?<br />The ability<br />to make<br />Informed Decisions<br />Photo credit: Jason Antony<br />http://www.sxc.hu/profile/vancanjay<br />
    3. 3. What Kinds of Stuff?<br />Screen Resolutions<br />Browsers<br />Countries<br />
    4. 4. What Kinds of Stuff?<br />Screen Resolutions<br />Browsers<br />Countries<br />New vs Return<br />Devices<br />Hot Articles<br />
    5. 5. What Kinds of Stuff?<br />Screen Resolutions<br />Browsers<br />Countries<br />New vs Return<br />Devices<br />Hot Articles<br />Dead Articles<br />Sources<br />Keywords<br />
    6. 6. Google Analytics<br />Quick Introduction<br />
    7. 7. Google Analytics<br />Google-provided script after account creation<br />
    8. 8. Google Analytics<br />Dashboard<br />
    9. 9. Google Analytics<br />Traffic Sources<br />
    10. 10. Google Analytics<br />Geographic Origin<br />
    11. 11. Google Analytics<br />Geographic Origin<br />
    12. 12. Google Analytics<br />Breakdown Visitors<br />New/Return<br />Browser Used<br />Connectivity<br />
    13. 13. Google Analytics<br />Mobile Users<br />Similar general stats…<br />84% longer visit<br />
    14. 14. WordPress.com Stats<br />Free Plug-In, Easily Employed<br />
    15. 15. WordPress.com Stats<br />
    16. 16. WordPress.com Stats<br />Traffic definitely reflects<br />your own activity.<br />Strong content delivery rewarded by viewers<br />Stumble, even a bit, and the impact’s immediate<br />
    17. 17. WordPress.com Stats<br />
    18. 18. WordPress.com Stats<br />
    19. 19. Real World Examples<br />Project Hosting Sites<br />Direct Mail<br />Landing Pages (Campaign Tracking)<br />Blog acceptance<br />Popular ArticlesOr, never do again…<br />Activity<br />Sources (Li, FB, etc.)<br />Product Development<br />Platform Support<br />eCommerce Conversions<br />
    20. 20. Questions…<br />JT Pedersen<br />jt@jtpedersen.net<br /> www.jtpedersen.net<br /> @jtpedersen<br />

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