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Introduction to Analytics for WordPress AA Users
 

Introduction to Analytics for WordPress AA Users

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This evening’s presentation is for the WordPress Ann Arbor group. ...

This evening’s presentation is for the WordPress Ann Arbor group.

Target audience covers entire spectrum, uninitiated through professional developers. Tonight’s goal is to provide an introduction, some basics, and some food for thought.

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  • This evening’s presentation is for the WordPress Ann Arbor group.Target audience covers entire spectrum, uninitiated through professional developers. Tonight’s goal is to provide an introduction, some basics, and some food for thought.
  • Product DevelopmentWhich browsers to supportWhich screen resolutions to supportMobile device support needed?Content DeliveryHitting the right mark?What works, what doesn’t?Timing (does time of day matter for your viewers?)Conversion RatesFor ecommerce sites, what % of visitors actually buy something?Following their progress through your site, are there areas they’re frequently bailing at?Product Feature effectivenessMarketing Campaign feedback
  • Product DevelopmentWhich browsers to supportWhich screen resolutions to supportMobile device support needed?Content DeliveryHitting the right mark?What works, what doesn’t?Timing (does time of day matter for your viewers?)Conversion RatesFor ecommerce sites, what % of visitors actually buy something?Following their progress through your site, are there areas they’re frequently bailing at?Product Feature effectivenessMarketing Campaign feedback
  • Product DevelopmentWhich browsers to supportWhich screen resolutions to supportMobile device support needed?Content DeliveryHitting the right mark?What works, what doesn’t?Timing (does time of day matter for your viewers?)Conversion RatesFor ecommerce sites, what % of visitors actually buy something?Following their progress through your site, are there areas they’re frequently bailing at?Product Feature effectivenessMarketing Campaign feedback
  • This next section will give a broad overview with narrative of Google Analytics.Many in the audience have never seen it. The intent is to break the ice for them.For others, we’ll use real world example interspersed with the screen shots to illustrate how some of the data can be meaningful.
  • This next segment discusses WordPress.com Stats. Here we’ll skim over similarities already discussed in the Google Analytics section, emphasizing some of the specific areas of strength WP Stats offers.
  • These are the real-world examples used during the presentation. Page serves as a summary reminder in case key ideas were overlooked earlier in the presentation.

Introduction to Analytics for WordPress AA Users Introduction to Analytics for WordPress AA Users Presentation Transcript

  • BasicWeb AnalyticsIntro
    JT Pedersen
    jt@jtpedersen.net
  • What Are Analytics?
    Gathering
    Measuring
    Evaluating
    Reporting
    of…Stuff
    Why Care?
    The ability
    to make
    Informed Decisions
    Photo credit: Jason Antony
    http://www.sxc.hu/profile/vancanjay
  • What Kinds of Stuff?
    Screen Resolutions
    Browsers
    Countries
  • What Kinds of Stuff?
    Screen Resolutions
    Browsers
    Countries
    New vs Return
    Devices
    Hot Articles
  • What Kinds of Stuff?
    Screen Resolutions
    Browsers
    Countries
    New vs Return
    Devices
    Hot Articles
    Dead Articles
    Sources
    Keywords
  • Google Analytics
    Quick Introduction
  • Google Analytics
    Google-provided script after account creation
  • Google Analytics
    Dashboard
  • Google Analytics
    Traffic Sources
  • Google Analytics
    Geographic Origin
  • Google Analytics
    Geographic Origin
  • Google Analytics
    Breakdown Visitors
    New/Return
    Browser Used
    Connectivity
  • Google Analytics
    Mobile Users
    Similar general stats…
    84% longer visit
  • WordPress.com Stats
    Free Plug-In, Easily Employed
  • WordPress.com Stats
  • WordPress.com Stats
    Traffic definitely reflects
    your own activity.
    Strong content delivery rewarded by viewers
    Stumble, even a bit, and the impact’s immediate
  • WordPress.com Stats
  • WordPress.com Stats
  • Real World Examples
    Project Hosting Sites
    Direct Mail
    Landing Pages (Campaign Tracking)
    Blog acceptance
    Popular ArticlesOr, never do again…
    Activity
    Sources (Li, FB, etc.)
    Product Development
    Platform Support
    eCommerce Conversions
  • Questions…
    JT Pedersen
    jt@jtpedersen.net
    www.jtpedersen.net
    @jtpedersen