J.T. Pedersen
results@jtpedersen.net
734.516.0139
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Introduction&Welcome
In 2005, I left my employer of 13
years. My most recent prior job
campaign had been in 1992.
A lot ha...
You’veGottenaJolt! NowWhat?
Core Job CampaignComponents
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
YourPersonalWebsite
•Online Presence
HelpThem, FindYou
•Works 24 hrs a Day
•Landing Point for Marketing Efforts
• Email ca...
BusinessCards
Business cards are like currency.
They’re quick, easy, and
unobtrusive.
A personal business card:
•More subt...
BusinessCards
Business cards are like currency.
They’re quick, easy, and
unobtrusive.
A personal business card:
•More subt...
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Who’s In Your Who’s Who?
CategoryA
 ‘Best’ contact
 Return calls within 24 hrs
 Multiple calls Ok
Category B
 May have...
CleanedContactDatabase
Results in:
 Better Return on Effort
 Email marketing
 Direct mail
 Phone calls
 Knowing who y...
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
EmailCampaigns
An Email Campaign can be an
essential part of your job
campaign…and networking in
general.
•Easy to persona...
YourEmail
Make sure your email is always
working for you.
Always have an email signature that
includes whatever info is im...
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
DirectMailCampaigns
In an increasingly digital world,
Direct (U.S. Post) Mail still has its
place.
•Easy to personalize on...
DirectMailCampaigns
Mailing lists come from any number
of sources. They vary dramatically in
cost and quality per contact
...
DirectMailCampaigns
“Brand”Your Materials
You are presenting yourself as a
solution to someone’s problem.You
like your clo...
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
JobBoards
Job Boards are, in my opinion, a
necessary evil. Statistics show <10%
of all jobs are found through job
boards.
...
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Recruiters
Remember:
•They work for the employer:
NOTYOU
•They are paid by the employer
NOTYOU
•Lower value in today’s mar...
Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
Networking
“A network is an organized
collection of your personal contacts
and your personal contacts’ own
contacts.”
Harv...
Networking
What is it?
Creating Connections
Sharing
Reciprocating
NOT Job Searching
PruneYour Contacts dBase
Movie
Din...
Networking
Key goals:
•Meet people. Introduce yourself.
•Listen
•HaveYour Own Story ready to go
•Quality time for a few; n...
Networking
Social Networks
Not all networking groups will pan
out for you.
Go to different ones, see which add
value, whic...
Networking
Online Social Networks
Incredible resources for finding
people, lost colleagues…
Incredible resource for being ...
The‘Other’Category
TrackYour Job Search Expenses!
Mileage
Networking meals
Print Supplies
• Inkjet/TonerCartridges
• Paper...
Time Is Precious
 5% Job Boards
 5% Recruiters
10% email/Direct marketing
80% Networking
Today, its all about:
Who you...
The‘Other’Category
Books to Read
• Harvey Mackay
• ISBN-13: 9780385485463
“DigYourWell
BeforeYou’re
Thirsty’
• Rick Frishm...
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The Search for Work

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JT Pedersen's 60-minute discussion of tactics available to job seekers and how they can be combined into a cohesive Search for Work strategy. The discussion includes business cards, print collateral like resumes, dedicated websites, social media, and more.

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  • Given our current economic condition, the number of folks out looking for work is dramatically increasing, including me.  As I talk with fellow job seekers, I’ve found a lot are struggling with just how to get started, how to put it together, and even basic ideas of how to leverage current technology.  It’s true even for folks I consider ‘above the norm’ technologically speaking.
     
    This presentation discusses how to do a contemporary job search, using my own 5-tier approach, and do it in a manner aimed at helping some nervous, anxious, and possibly scared, folks get a quicker start moving forward.
  • Rather than carry a resume around to hand out, I have simple business cards that point to the website.  It can carry my resume to them if they’re so inclined, or, I can just respond to an email request.
  • They don’t need to be expensive.
    I finally had decided I needed some cards….tired of always scrambling to give someone my contact information.

    I had 8 days until a major networking event I was flying to. The print shop wanted 1-3 days to do a proof ($50). They then wanted ~$98 and 8-10 days to print 250.
    I let the printer know I needed cards inside 8 days. They commented, “well, we could probably print a few off on our laser printer…”

    Bingo! I own one of those!

    I bought 100 sheets of card stock (80lb) ($22)
    I modified a MS Word business card template that I’d downloaded
    Printed it, 10 to a sheet
    Went back to the printer to have them cut them.

    3 hours & $40 later, I had a box of 1,000 professional business cards—and the printer even gave ‘em to me in a box, rubber-banded in batches of 100!
  • They don’t need to be expensive.
    I finally had decided I needed some cards….tired of always scrambling to give someone my contact information.

    I had 8 days until a major networking event I was flying to. The print shop wanted 1-3 days to do a proof ($50). They then wanted ~$98 and 8-10 days to print 250.
    I let the printer know I needed cards inside 8 days. They commented, “well, we could probably print a few off on our laser printer…”

    Bingo! I own one of those!

    I bought 100 sheets of card stock (80lb) ($22)
    I modified a MS Word business card template that I’d downloaded
    Printed it, 10 to a sheet
    Went back to the printer to have them cut them.

    3 hours & $40 later, I had a box of 1,000 professional business cards—and the printer even gave ‘em to me in a box, rubber-banded in batches of 100!
  • Also…good for uncovering ‘dead’ contacts.

    Good source for updated contact info: make sure to look at email signatures…especially if its been a while.

    Cautions
    Your ISP may prevent or dislike bulk email (use something like Constant Contact as an alternative)

  • Physically mailing a letter to someone can say a lot:
    It speaks to the quality of your workmanship
    It speaks to your manner of presentation
    It demonstrates you’re serious, you’re professional

    Lingers: less likely to be dismissively deleted than an email
    Physical: Some people just ‘like’ paper
    With MS Word and Outlook, very easy to do using Merge tools
  • Physically mailing a letter to someone can say a lot:
    It speaks to the quality of your workmanship
    It speaks to your manner of presentation
    It demonstrates you’re serious, you’re professional

    Lingers: less likely to be dismissively deleted than an email
    Physical: Some people just ‘like’ paper
    With MS Word and Outlook, very easy to do using Merge tools
  • A few words on Cover Letters & Resumes

    The resume is simply ‘expected’ these days. Like a cement truck with a load of concrete, the inventory of your past live in a resume, is worthless unless you can find a pothold (problem) to put it in.

    The Cover letter is often all that gets looked at. IT is where you sell yourself.
    Be Bold.
    To the Point
    Creative

    You gain nothing if it looks like yet another me-too
  • Using Job Boards is, in my opinion, a necessary evil. This is particularly true if you are in a role that is not easily described. Experienced managers, multi-hat types, executives, will all find that because their experiences don’t fit in a shoe-box, that the job boards don’t meet their needs well.

    However, for workers with clearly defined job roles, job boards can be miracle workers. For instance, its relatively easy to do a search for, “Oracle database administrator, UNIX systems, Oracle certified, 18 years experience.”

    Sooner or later, you will hear of the ‘Rabbit’ resume posting service. For ~$75, Rabbit will go and post your resume for you, to as many as ~75 job boards.
    You still MUST visit each and every one of those job boards (Rabbit sends you the list, along with login info) to make sure your resume and personal information was posted correctly—most of the time it is NOT!

    Some boards will let you post a MS Word document (.doc, not .docx), others require plaint text (with or without carriage returns), and still others will accept HTML formatted files. Because of the range of Job Boards, you will end up creating multiple versions of your resume. Save them for repetitive use. There are ~4-6 ‘primary’ job board engines that power the 100s of different job boards.
  • Books are written on the subject.
    Don’t feel you need to be a ‘pro’ to get started. Everyone has to start ‘somewhere’, and no one is a pro when they start.
  • In a recent presentation, about 1/3 of the attendees had a LinkedIn profile. Of those, about half also had a Facebook profile.

    I have found the blend, together, works very well.
  • The Search for Work

    1. 1. J.T. Pedersen results@jtpedersen.net 734.516.0139 Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    2. 2. Introduction&Welcome In 2005, I left my employer of 13 years. My most recent prior job campaign had been in 1992. A lot had changed in that time… Rather than have you go through his painful learning process, I want to share some of my lessons-learned with you. 24-pin dot matrix | color laser classifieds | internet job boards landlines | no lines typewriters | keyboards letters | email | IM | SMS Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    3. 3. You’veGottenaJolt! NowWhat? Core Job CampaignComponents Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    4. 4. Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    5. 5. YourPersonalWebsite •Online Presence HelpThem, FindYou •Works 24 hrs a Day •Landing Point for Marketing Efforts • Email campaigns • Email Signatures • Business cards / networking •Gauge Interest Levels GoogleAnalytics Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    6. 6. BusinessCards Business cards are like currency. They’re quick, easy, and unobtrusive. A personal business card: •More subtle than carrying resumes •Convey a positive impression •Useful in business & social settings •Useful for note taking •Where your business card isn’t ideal Take a look at http://www.quintcareers.com/networking_business_cards.html for more ideas and info. Copyright 2009 - J. T. Pedersen – www.jtpedersen.net 1,000 = $40 + 3 hrs
    7. 7. BusinessCards Business cards are like currency. They’re quick, easy, and unobtrusive. A personal business card: •More subtle than carrying resumes •Convey a positive impression •Useful in business & social settings •Useful for note taking •Where your business card isn’t ideal Take a look at http://www.quintcareers.com/networking_business_cards.html for more ideas and info. Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    8. 8. Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    9. 9. Who’s In Your Who’s Who? CategoryA  ‘Best’ contact  Return calls within 24 hrs  Multiple calls Ok Category B  May have been an A  Last contact >12 months Category C  Met at an event; have a card; no real relationship  Case Study: • 4,316 contacts • 15 years of info • Rarely deleted much • ‘Review’ even more rare • Complete review • 125 CatAs • 800 Cat Bs • Cat Cs removed http://jtpedersen.net/2009/03/24/whos-who Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    10. 10. CleanedContactDatabase Results in:  Better Return on Effort  Email marketing  Direct mail  Phone calls  Knowing who you’re talking to (e.g. titles, roles) Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    11. 11. Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    12. 12. EmailCampaigns An Email Campaign can be an essential part of your job campaign…and networking in general. •Easy to personalize one-to-one •Target by group: • Colleagues • Customers • Friends •By Intent: • Holiday • Nice to Know • Network Outreach Email Campaigns Stay In Contact Target- able Easy to Do Low Cost Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    13. 13. YourEmail Make sure your email is always working for you. Always have an email signature that includes whatever info is important to you. If you have a website, include a pointer to it if appropriate. Always communicate formally: • Greeting • Body • Closing • Signature Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    14. 14. Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    15. 15. DirectMailCampaigns In an increasingly digital world, Direct (U.S. Post) Mail still has its place. •Easy to personalize one-to-one •Target by group: • Colleagues • Customers • Friends •Very Professional, Formal Direct Mail Campaigns Physical Target- able Easy to Do Impress Lingers Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    16. 16. DirectMailCampaigns Mailing lists come from any number of sources. They vary dramatically in cost and quality per contact •Newspapers •Associations •Directories Mailing Lists Crain’s Book of Lists • $350 – 3000 contacts • High Quality (5-10% failure) • ~12¢/contact Directory of Mgt Recruiters • $400 – 4000 contacts • Print form (you key in ~400) • Lower Quality (25% failure) • ~$1.33/contact Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    17. 17. DirectMailCampaigns “Brand”Your Materials You are presenting yourself as a solution to someone’s problem.You like your clothes to match. Your cover letters, resumes, and related material should match too. •Common letterhead •Same weight paper (e.g. all 24lb) •Same color ;) •Fountain pen for signature •‘Live’ stamp; no postage machines Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    18. 18. Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    19. 19. JobBoards Job Boards are, in my opinion, a necessary evil. Statistics show <10% of all jobs are found through job boards. •READ their privacy statements •Watch how much info you provide •You’ll Need Multiple Resume forms • Plain text • NarrowText • .DOC • HTML •Sooner or later…’Rabbit’ Pro Con Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    20. 20. Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    21. 21. Recruiters Remember: •They work for the employer: NOTYOU •They are paid by the employer NOTYOU •Lower value in today’s market Copyright 2009 J. T. Pedersen - www.jtpedersen.net
    22. 22. Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    23. 23. Networking “A network is an organized collection of your personal contacts and your personal contacts’ own contacts.” Harvey Mackay, author of, “DigYourWell Before You’reThirsty.” People fear networking…without realizing they’ve done it all their life. Movie Dinner Gym PersonalTrainer Service Shop Motorcycle Dealer If you’ve recommended a… You’ve been networking! Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    24. 24. Networking What is it? Creating Connections Sharing Reciprocating NOT Job Searching PruneYour Contacts dBase Movie Dinner Gym PersonalTrainer Service Shop Motorcycle Dealer If you’ve recommended a… You’ve been networking! Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    25. 25. Networking Key goals: •Meet people. Introduce yourself. •Listen •HaveYour Own Story ready to go •Quality time for a few; not the room •Come away with new contacts Business cards Your calendar (planner, PDA) To take quick notes Your ‘30 second’About Me story Be prepared with Don’t worry about meeting ‘every’ person at an event. You’re better off with (1) good contact, than a bunch of blank business cards. Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    26. 26. Networking Social Networks Not all networking groups will pan out for you. Go to different ones, see which add value, which ones don’t, repeat as necessary! Ann Arbor SPARK AIIM.org (e.g. Data Mgt Pros) Parties (pro or social) Dinners Sports venues Motorcycle rallies Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    27. 27. Networking Online Social Networks Incredible resources for finding people, lost colleagues… Incredible resource for being found… When you research a company, they’re excellent resources for finding people you know that may be able to help. • www.linkedin.com • Professional networking only LinkedIn • www.facebook.com • Social networking Facebook • www.twitter.com • Mental grunts ;) Twitter Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    28. 28. The‘Other’Category TrackYour Job Search Expenses! Mileage Networking meals Print Supplies • Inkjet/TonerCartridges • Paper • Envelopes Postage ResumeWriting Fees Advertising, Agency Fees, & More Talk to your accountant Job Search expenses > 2% of your Adjusted Gross Income may be tax deductible. Copyright 2009 - J. T. Pedersen – www.jtpedersen.net
    29. 29. Time Is Precious  5% Job Boards  5% Recruiters 10% email/Direct marketing 80% Networking Today, its all about: Who you know; Who They know; and, What they know. Copyright 2009 J. T. Pedersen - www.jtpedersen.net
    30. 30. The‘Other’Category Books to Read • Harvey Mackay • ISBN-13: 9780385485463 “DigYourWell BeforeYou’re Thirsty’ • Rick Frishman & Jill Lublin • ISBN 1-59337-020-2 “Networking Magic” • John Kotter • ISBN 978-1-4221-7971-0 “a sense of urgency” • George Leonard • ISBN 0-452-26756-0 “Mastery” • Tom Peters • ISBN 0-375-40772-3 “The BrandYou 50” jt@jtpedersen.net Copyright 2009 - J. T. Pedersen – www.jtpedersen.net

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