WhatsApp & Co: Most popular Messaging Apps per Mobile Platform

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Recent M&A deals in Mobile Messaging hint to the potential of these Apps. This presentation shows how the different mobile messengers stack up against each other on the different mobile platforms - …

Recent M&A deals in Mobile Messaging hint to the potential of these Apps. This presentation shows how the different mobile messengers stack up against each other on the different mobile platforms - and they do. Interesting to see that there is no App which dominates iOS, Android, WinPhone and Blackberry.

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  • 1. Mobile Messaging Apps - Popularity by Mobile Operating System - DSP-Partners I Darmstadt I March2014
  • 2. Popularity of Messaging-Apps by Mobile Platform [as of March 2014; ranking derived from number of ratings in the respective App Store] 1 2 3 4 5 Source: Apple App Store, Google Play Store, Windows Phone Store, Blackberry App World; number of ratings of the respective Apps per 3/2014 #
  • 3. Conclusions  Popularity of Messaging-Apps varies strongly among the different mobile platforms  WhatsApp and Viber being the only 2 Messaging-Apps to reach a top 5 position on all mobile platforms  WhatsApp being particularily strong on Android and Blackberry  Skype is doing best on iOS  Kik-Messenger remarkably strong on iOS  Facebook-Messenger not present in the top 5 rankings on WinPhone and Blackberry
  • 4. Contact Stefan Behrendt Founder I Managing Partner DSP-Partners www.dsp-partners.com www.twitter.com/stbe 4