© DSP-Partners 2013
Success-Factors
of the
Connected Home
…emotionally
DSP-Partners I March 2014
Source: geekr http://www....
Security
Source: David Goehring www.flickr.com/photos/15923063@N00/2294144289
Source: David Lofink http://www.flickr.com/photos/lofink/4501609911
Extenda-
bility
Security
Status
Symbol
Source: Daniel Novta http://www.flickr.com/photos/48066826@N02/6830970788
Source: Michael Pedersen http://www.flickr.com/photos/46289172@N04/4371148770
Multiple
Use-Cases
Source: Simon Carr http://www.flickr.com/photos/72923553@N00/5415017432
Instant
Gratification
Clear
Benefits
Source: dtron. http://www.flickr.com/photos/32758226@N05/4029692821
Easy
InstallationSource: Steven Depolo http://www.flickr.com/photos/10506540@N07/3968766889
Source: rei hardt http://www.flickr.com/photos/59144304@N00/3737613350
Fun
Source: Mike Linkswayer http://www.flickr.com/photos/44124284226@N01/6983317491
More
Ideas?
Contact
Stefan Behrendt
Founder I Managing Partner
DSP-Partners
stefan.behrendt@dsp-partners.com
www.dsp-partners.com
www....
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Success Factors of the Connected Home - Applications

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English version
An overview of factors influencing customer decisions for connected home solutions & technologies. A key success-factor for Smart-Home products is to address the emotional side. The following factors count from a customer’s perspective: Security, extendability, status symbol, multiple use-cases, instant gratification, clear benefits, easy installation, fun

-> Learn more about DSP-Partners publications on Product Management at: http://bit.ly/DSP-PM

Deutsche Version
Ein Haupterfolgsfaktor für Produkte für das intelligente Haus (Smarthome) ist es, die inhaerenten, emotionalen Kundenbedürfnisse zu befriedigen. Diese sind
- Sicherheit
- Erweiterbarkeit
- Status-Symbol des Connected Home
- Realisieren verschiedenster Use-Cases
- Unmittelbare Erfolgserlebnisse nach der Installation
- Klare Vorteile im Betrieb
- Einfache Installation
- Spass am Produkt

-> Weitere Publikationen von DSP-Partners zum Thema Produktmanagement unter: http://bit.ly/DSP-PM

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Success Factors of the Connected Home - Applications

  1. 1. © DSP-Partners 2013 Success-Factors of the Connected Home …emotionally DSP-Partners I March 2014 Source: geekr http://www.flickr.com/photos/44821959@N00/3737660501
  2. 2. Security Source: David Goehring www.flickr.com/photos/15923063@N00/2294144289
  3. 3. Source: David Lofink http://www.flickr.com/photos/lofink/4501609911 Extenda- bility
  4. 4. Security Status Symbol Source: Daniel Novta http://www.flickr.com/photos/48066826@N02/6830970788
  5. 5. Source: Michael Pedersen http://www.flickr.com/photos/46289172@N04/4371148770 Multiple Use-Cases
  6. 6. Source: Simon Carr http://www.flickr.com/photos/72923553@N00/5415017432 Instant Gratification
  7. 7. Clear Benefits Source: dtron. http://www.flickr.com/photos/32758226@N05/4029692821
  8. 8. Easy InstallationSource: Steven Depolo http://www.flickr.com/photos/10506540@N07/3968766889
  9. 9. Source: rei hardt http://www.flickr.com/photos/59144304@N00/3737613350 Fun
  10. 10. Source: Mike Linkswayer http://www.flickr.com/photos/44124284226@N01/6983317491 More Ideas?
  11. 11. Contact Stefan Behrendt Founder I Managing Partner DSP-Partners stefan.behrendt@dsp-partners.com www.dsp-partners.com www.twitter.com/stbe Source: Howard Lake http://www.flickr.com/photos/53941041@N00/4834299551
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