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Source: New York Times Report, DSP-Partners Analysis
New York Times – Users & Channels
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New York Times - some user metrics Print vs Digital

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English version
The user-metrics of the New York Times reveal some very interesting conclusions
- NYT has 40x web-users (non-paying) vs. digital subscribers (paying)
- NYT website has 24x the reach of the print-publication
- #Digital subscribers are 60% of Print subscribers
- Twitter generates almost 2x number of Facebook followers

-> Learn more about DSP-Partners publications on the Media-industry:
http://bit.ly/DSP-Media

Deutsche Version
Die Nutzerzahlen der New York Times in den verschiedenen Print- und Online-Kanälen zeigen interessante Punkte
- Die New York Times hat 40mal soviele zahlende wie nicht-zahlende Internet-Kunden
- Die Website erreicht 24x mehr Kunden als die gedruckte Zeitung
- Die Zahl der bezahlenden Internet-Kunden erreicht mittlerweile 60% der gedruckten Abonnentenzahlen
- Twitter generiert nahezu doppelt soviele Follower wie Facebook

-> Weitere Publikationen von DSP-Partners zur Medienindustrie unter:
http://bit.ly/DSP-Media

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New York Times - some user metrics Print vs Digital

  1. 1. Paid Free Source: New York Times Report, DSP-Partners Analysis New York Times – Users & Channels 30 20 13,5 11,3 6,5 5,7 1,25 0,76 0 5 10 15 20 25 30 35 #users/subscribers [m] Conclusions  NYT has 40x web-users (non-paying) vs. digital subscribers (paying)  NYT website has 24x the reach of the print-publication  #Digital subscribers are 60% of Print subscribers  Twitter generates almost 2x number of Facebook followers 40x 24x 2x 60% Web/Dig. Subs Web/Print Subs Twitter/Facebook Subs Dig./Print.
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