AGCAS Scotland AGCAS Scotland Biennial Conference 27 & 28 June 2012 Biennial Conference 27 & 28 June 2012 IMPACT AND ENGAGEMENTInside PageIntroductionLinda Murdoch 2Welcome to St AndrewsPaul Brown 2Member service updates 3Graduate Prospects 4College of Law 5Day 1 6/7Day 2 8/9Ernst & Young 10Enterprise 11Our supporters The University of St Andrews Careers Centre Team welcomes you to St Andrews.Map of St Andrews 12
Page 2 AGCAS Scotland Linda Murdoch Convenor, AGCAS Scotland Colleagues I am glad to welcome you to our conference. The Management Committee have put together a programme to help us grapple with some of the big issues we face. As well as getting some expert opinions on working with employers and making an impact, we are here to share your ideas on these issues. Many of you will be preparing for Matrix and/or thinking about how you can best influence your senior management. We hope you will use this opportunity to get some fresh insights. We have built in long lunch breaks so you have time to chat with colleagues (as well as let your hair down at the ceilidh!) In the past two years, the Management Committee has raised its game on a few fronts. We have delivered some successful Scottish Government projects: Virtual Fairs in Greater China, and this autumn, for the first time, North America; the Workplace Experience Project for International students and the TalentScotland Graduate Placement Programme. These are firsts for AGCAS Scotland and they demonstrate our forward thinking as well as our belief in the efficacy of sharing our services and expertise. We feel that our influence with the media has been enhanced considerably. We are regularly contacted by newspapers and other media to ask for our opinion on graduate employment and have managed on occasion to gain some influence over the often negative reporting that this subject attracts. Notably too, we have consolidated our relationships with Government through our diligent project management. Last but not least, our website is fast becoming one of our most important assets in our goal of sharing what we do best. We have put in place plans to enable employers to post vacancies for graduates on the new Graduate Careers Scotland website. Success in this will enable us to attract more employers not just to advertise to graduates, but to graduating students as well. I look forward to seeing you in St Andrews. Best wishes Linda Paul Brown Director, University of St Andrews Careers Centre Welcome to St Andrews We are delighted to be hosting a record number of delegates for both days of the 2012 AGCAS Scotland Conference. What does that reflect? We’d like to think it’s because of the excellent topical programme we’ve put in place for the two days, and the terrific quality of the speakers who will be addressing the agenda of employer engagement and impact. But maybe it’s St Andrews itself… the dinner…the band…and the chance to catch up with colleagues and friends which have proved to be the irresistible attractions. Whatever has drawn you here, enjoy yourselves: we hope you will engage with gusto in all the sessions and activities and that collectively we will emerge as an even stronger Association of colleagues and services. Enjoy! Paul
AGCAS Scotland Biennial Conference 27 & 28 June 2012 Page 3 Updates from our member services @UWS The Careers Service at UWS, formerly named Employability Link, is now known as the Careers and Employability Service, comprising Careers, Jobshop and Placement @Dundee National awards for placements, 6 accredited Careers modules-350 students, DGSA - 81 registrations, temporary employees agency created, 5 Careers Fairs-2000 students @Napier Edinburgh Napier first university careers service to achieve Matrix accreditation under new standards #Outcomesmatter! @OU Videos of careers advisers talking about teaching, plus 17 online forums covering topics such as disability & IT employers @HWU Careers advice ranked 1 in Scotland, 3 in UK, 6 world in ISB. Employability one of main reasons HWU is voted Sunday Times Scot Uni of 2012 @Stirling Growing engagement with students, employers & academics thorough use of social media, targeted marketing & new events like Workfest, This is Your Life, Lift Off & GradClub @Edinburgh Big year at Edinburgh - new location, new short appointments, launched Edinburgh Award, piloted Employ.Ed, Twitter, Facebook and lots more! @QMU our most significant development is over 50% increased work within the curriculum, reaching increasing numbers of 2nd – 4th year students @Abertay What’s new at Abertay? Launched employability award, created employer liaison role, working closely with student body to develop social media @Aberdeen Aberdeen has looked to Careers Service to restructure & evolve provision: co-curric activities including placements, skills awards & career mentoring @St Andrews Appointed Dr of Chemistry to cover Science & PGR advising; introduced Summer Internships in Units; major emphasis on LinkedIn; case studies & videos on website; got new Matrix @GCU Big Careers Day – CV reviews, scheduled cinema shows of AGCAS DVD’s with popcorn, SVS registration on the day, careers information. Everyone involved. Great success! @RGUcareers Centralised Student Services, Student Led PG Employability Symposium, Moodle - Preparing to Succeed, Mock Assessment Centres @Glasgow 220 work placements +180 guidance coaching appts wkly + 5 recruitment fairs + 3 Q&As + alumni volunteering + WRL + i/national opps posted @Strathclyde Our mantra has been more with less. Redeveloping our website for generation Y, changing the timing of careers week and developing the use of Skype and online advice. Follow us on Twitter.
Page 4 AGCAS Scotland Graduate Prospects: A shared service for more than forty years Graduate Prospects, which this year celebrates its fortieth birthday, is the commercial arm of HECSU (Higher Education Careers Services Unit), a registered charity owned by Universities UK and GuildHE. Unlike its commercial competitors, Graduate Prospects is not responsible to a remote body of shareholders but instead invests its profits in the higher education system for the benefit of all – careers services, students and graduates, and recruiters. Every year, Graduate Prospects/HECSU spends between £750k and £1million supporting careers and employability activities in the sector. Our sister agency UCAS gets students into university. We help them to leave equipped with the skills and knowledge to enter the labour market or go on to further study. Online and on-campus, generations of students and graduates have relied on Prospects for advice, guidance, jobs and courses. We are delighted to be sponsoring AGCAS Scotland Biennial at St Andrews. Chief Executive Mike Hill and Business Services Manager Chris Rea are attending the conference and will be delighted to talk with you about the ways in which Graduate Prospects/HECSU can support and assist colleagues in Scotland. Prospects Net in Scotland A significant expression of our commitment to the sector is the free provision of Prospects Net Vacancies and Events modules to higher education careers services in the UK and Ireland. Prospects Net powers the vacancy boards of the great majority of careers services in Scotland and it is the backbone of the Scottish Shared Vacancies Service. PIPs – Prospects Planner and My Prospects relaunch This year’s big development is the complete overhaul of Prospects Planner and our student and graduate membership registration service, My Prospects. This has been achieved within the Prospects Integration and Personalisation project (PIPs) which has been undertaken by Graduate Prospects/HECSU in collaboration with careers service colleagues. Prospects Planner has been placed at the heart of students preference selections. Students will be able to build their own version of the Prospects site, tailored to their individual aspirations and requirements and capable of effecting two-way communication with recruiters. And careers services benefit too: all Prospects Net careers services will have a presence on their students My Prospects pages. Careers services are our most important partners and we are delighted to be able to bring this fantastic product to the market – we know that it will offer a superior service to your students and graduates and enable you to carry out your work even more effectively. Other news We are currently rolling out the Higher Education Degree Datacheck (HEDD) to universities. HEDD is a national degree verification system and a shared service under the University Modernisation Fund. It is designed to help universities save money on the time they spend verifying qualifications and discouraging CV fraud. Find out more at www.hedd.ac.uk Futuretrack, the longitudinal survey that has followed the fortunes of a cohort of graduates that started university in 2005-06, finishes this year. The latest Futuretrack reports are available at www.hecsu.ac.uk
Page 6 AGCAS Scotland Day 1 – Wednesday 27 June: Employer engagement 10.00 Registration (Tea / Coffee & Pastries) 11.00 Welcome to St Andrews – Paul Brown, Director, University of St Andrews Careers Centre 11.15 Keynote Speaker: The Challenges Facing Graduates Seeking Employment – Carl Gilleard (CEO AGR) 11.45 Round table discussion Carl Gilleard 12.15 Feedback session Keynote Speaker 12.30 Networking lunch and exhibition 14.00 Employer Panel: discussing themes from morning Enterprise Rent-a-Car – Mark Darley; PwC – Caroline McLaren; Teach First – Charlie Kennard 15.00 Review of AGCAS Scotland’s achievements – Linda Murdoch, Deputy Director, University of Glasgow Careers Service Workshops: 15.30 and repeated again at 16.15 University of Aberdeen: Employer Engagement using an Institutional Approach AGCAS Scotland and Graduate Prospects: Recent IT Developments University of Glasgow: Employer Engagement 17.00 End of business for Day 1 (free time for staying guests) 19.00 Drinks reception at the Best Western Scores Hotel, 76 The Scores, St Andrews 19.30 Dinner and ceilidh with The Cutting Edge Scotland’s rockiest Ceilidh Band
AGCAS Scotland Biennial Conference 27 & 28 June 2012 Page 7 Today’s keynote speaker Carl Gilleard Carl was appointed chief executive of AGR in June 1998 following nine years as the Executive Director for METRA Services Ltd, a national recruitment consultancy charged with improving the recruitment and retention of graduates into local government. He was also joint regional director of the West Midlands Employers Organisation. The earlier part of his career was spent in Education Management and Personnel Work. He is co-author of If Only Id Known published in 2002 as a resource for young people to help them maximize the benefits of their higher education experience. More than 60,000 copies have been ordered by schools and colleges throughout the UK. Carl is, or has until recently been a member of the following: Chartered Institute of Personnel and Developments Counselling and Career Management Forum Advisory Group QAA Code of Practice on Careers Guidance Working Group Careers Boards at the Universities of Warwick and Nottingham The Harris Review of the Higher Education Careers Service ESECT - the Enhancing Student Employability Co-ordination Team UUK/SCOP Burgess Steering Group on Measuring and Recording Student Achievement Higher Education Funding Council for Englands Quality Assurance Framework Review Group UNIAID - a charity with the aim of helping students manage their finances better University of Readings Career Management Skills Steering Team Carl is frequently quoted in the national and trade press, is regularly interviewed on national television and radio and has spoken at conferences in Mexico, United States, Australia, South Africa, Denmark and Holland on graduate recruitment and development issues. Carl co-ordinates the Education, Training and Development Task Group within AGR. Workshop summary University of Aberdeen: Employer Engagement using an Institutional Approach This workshop focuses on our institutional approach to strengthen and widen the University of Aberdeen’s links with professional bodies, graduate employers and community stakeholders and explores how we are implementing the following directive from our recent curriculum reform project: “In part to assist with employer engagement and the development of graduate attributes and the co-curriculum, each programme or group of cognate programmes should have an advisory group with external representation from alumni, employers and community stakeholders, as appropriate.” The workshop will explore the challenges of establishing and developing a coherent set of programme advisory groups across the University of Aberdeen. In this interactive session participants will undertake an employer engagement card sort and engage in small group discussions before feeding back their findings to the presenters. AGCAS Scotland and Graduate Prospects: Recent IT Developments Paul Brown will introduce and Waleed Akram will illustrate the new Graduate Careers Scotland (GCS) website and the related changes to the AGCAS Scotland website. The rationale for the proposed vacancy hosting on the GCS site will be explained as well as enhancements to the virtual careers fair (VCF) software. Chris Rea, Business Services Manager at Graduate Prospects, will speak to the GP products which are delivered to AGCAS services in Scotland (Pnet, SVS and VCF) as well as new product developments such as the integration of My Prospects, Prospects.ac.uk, Prospects Net and Prospects Planner, also known as the PIPs project. University of Glasgow: Employer Engagement The University of Glasgow is adopting some different ways to work with employers to get the most out of what they have to offer our students. Our Employability Boot Camp, Interview Academies and The Wee Conference for Arts Students are just a few of these. In this session we aim to showcase our range of events and how we set them up. We will also look at strategies for ensuring that the way we work with employers meets the needs and expectations of all our stakeholders.
Page 8 AGCAS Scotland Day 2 – Thursday 28 June: Impact Measurement 09.30 Registration for Day 2 delegates only (Tea / Coffee) 10.00 Welcome back and introduction to Day 2 – Linda Murdoch, Deputy Director, University of Glasgow Careers Service 10.05 Keynote Speaker: How to Make an Impact – Jamie Feilden (Jamie’s Farm) www.jamiesfarm.org.uk/ 10.45 Tea / Coffee Jamie Feilden 11.00 AGCAS Impact Agenda: Anne-Marie Martin, AGCAS President Keynote Speaker 11.45 Round table discussion 12.15 Feedback session chaired by Anne-Marie Martin 12.30 Lunch Workshops: 14.00 and repeated again at 14.45 University of Highlands and Islands: Careers Education – networked delivery University of Dundee: The Dundee Graduate Skills Award – Progress and Challenges University of Edinburgh and University of St Andrews: Digital Literacy, including social media and LinkedIn 15.30 Closing remarks: summary of conference and looking ahead 16.00 Close of conference Anne-Marie Martin, AGCAS President
AGCAS Scotland Biennial Conference 27 & 28 June 2012 Page 9Today’s keynote speakers Jamie Fielden Jamie graduated from the University of Edinburgh and taught History at Haling Manor School in Croydon from 2003. He worked in the Teach First office as part of the recruitment team from 2005 to 2009, focusing on the Jamie’s Farm project during his holidays and weekends. Jamie now manages the farm and charity finance, and is committed to ensuring the Jamie’s Farm experience is available to as many children as possible. Anne-Marie Martin Anne-Marie’s career began in a civil service research laboratory dedicated to the treatment of sewage and trade wastes and progressed to a public relations organisation dedicated to promoting the consumption of sugar. She joined The Careers Group, University of London in 1983 and worked at Imperial College for three years before moving to Kings, SOAS and SSEES and becoming Senior Careers Adviser in charge of the office at Queen Mary University of London in 1988. The driving force behind the highly acclaimed London Graduate Recruitment Fair, the first graduate recruitment fair to be run off campus, Anne-Marie moved into The Careers Group headquarters in 1990 to take over the management of income generating activities before becoming Director in 1995. The Careers Group, University of London is a consortium that delivers career development and associated services to Higher Education Institutions and corporate clients across Europe. Its mission is to contribute to the public benefit by enabling organisations to educate and develop individuals to achieve and maintain career success. In addition to being the Director of The Careers Group, University of London, Anne-Marie is also President of the Association of Graduate Careers Advisory Services; Board member of the Higher Education Careers Service Unit (HECSU) and the Association of Graduate Recruiters (AGR); council member of the Association of University Administrators (AUA); trustee of the Thomas Wall Trust; treasurer of the Triangle Adventure Playground Association; trustee of the Lambeth Play Association and, most importantly, a supporter of Brentford Football Club. Workshop summary University of Highlands and Islands: Careers Education - networked delivery This workshop will focus on how Careers Services can serve the needs of remotely located students through the use of technology. Staff from the UHI Career Centre will discuss their development of a ‘networked’ careers service to meet the needs of students studying at their thirteen academic partner colleges. Specific focus will be placed on the challenges and opportunities provided by videoconferencing as a mode of delivery for guidance, workshops and presentations. The session aims to be relaxed, participative and exploratory. University of Dundee: The Dundee Graduate Skills Award - Progress and Challenges Since its introduction in 2009, the Dundee Graduate Skills Award has grown significantly in popularity with students and in this interactive workshop Richard Pool and Kirsty Miller will provide an insight into the Dundee Graduate Skills Award, why it was introduced and the successes achieved to date. Attendees will have the opportunity to learn more about the Award and review and assess applications submitted by University of Dundee students. This will be followed by a discussion on the sustainability of the Award amidst anticipated, continued growth. University of Edinburgh & the University of St Andrews: Digital Literacy including social media and LinkedIn In this workshop Darcey Gillie, from the University of Edinburgh, will explore how advisers can build up their own “digital literacy” and feel confident in using social media as a guidance tool with students. Pam Andrew, from the University of St Andrews, will provide examples of ways the Careers Centre uses LinkedIn to establish links with alumni to provide networking and mentoring opportunities for students. A St Andrews student, Lucy Godshall, will share her experiences of using blogs and Pinterest to build up her career knowledge and promote herself to prospective employers.
Page 10 AGCAS Scotland Ernst & Young is one of the world’s leading professional services organisations, with over 152,000 people in 140 countries. It turns over US $22.9billion and has ambitious global growth plans and it has recently been named as the ‘biggest accountancy firm in Scotland’ by the Scottish Business Insider’s annual review. Their clients include some of the world’s most successful, innovative and respected organisations, spanning all industry sectors. Their people understand how businesses work, and their ingenuity and creativity help anticipate and meet clients’ needs – improving how they work, making vital business decisions and exploring opportunities. They work globally in four service lines: Advisory, Assurance, Corporate Finance and Tax. Ernst & Young’s continued growth and success depend on talented, diverse people. They seek out driven, ambitious graduates who want a stimulating and challenging start to their careers. At Ernst & Young graduates can go further, faster, learning from the experts while working across industry sectors. All this experience is grounded in world-class training, mentoring and professional qualifications – the first step on a successful and varied career path. Ernst & Young has graduate opportunities across the UK including Edinburgh, Glasgow, Inverness and Aberdeen. For first and second year degree students there are Insight Days, the Leadership Academy, Industrial Placements, and Summer Internships. These programmes improve their employability, let them explore what it’s really like to work for one of the world’s leading professional services firms – and offer the chance to secure a graduate job before their final year. Ernst & Young provides an exceptional foundation in business and is one of the very best places to start a career. To find out more and apply go to www.ey.com/uk/careers
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Page 12 Thank you to our supporters ‘Welcome to St Andrews: University Town & Home of Golf’www.agcasscotland.org.uk Artist: Rob Hain