Creative Strategies Using Facebook For Your Career Center

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Creative Strategies using Facebook for Your Career Center
Agenda:
Overview of groups vs pages and strategies for improving student attendance at career center events. Heather DiFranco
GECD Facebook page and tips for engaging followers. Heather Law
The process of Facebook advertising. Gary Miller
How employers use Facebook and how to use Facebook as an employer outreach tool. Ignacio Gallardo

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  • 1. Creative Strategies using Facebookfor Your Career Center
    Sponsored by:
    Career Counselors Technology Forum (CCTF)
    Event Organizer:
    Sandra P. Sylvestre, MIT
  • 2. CCTF Moderators Today Sandra P. Sylvestre & Nancy Richmond
  • 3. Who is here today?
    Participants
    100 + pre-registered
    Canada
    U.K.
    Germany
  • 4. Upcoming Webinar
    VIRTUAL CAREER FAIRS
    With
    Gayle Oliver-Plath, Founder
    CareerEco
    www.careereco.net
    Thursday May 12, 4-5pm EST
  • 5. Career Counselor Technology Forum
    Germany
  • 6. The Career Counselor Technology Forum is thrilled that you have chosen this venue as part of your professional development
    We hope that you find this presentation to be informative and enjoyable
    Welcome Colleagues
  • 7. Webinar Process
    Each panelist will speak for 5-10 minutes
    Questions and comments can be submitted through the chat box throughout the webinar
  • 8. Let’s meet the panelists!
  • 9. Heather Day DiFranco
    Case Western Reserve University School of Law
    Heather Law
    Massachusetts Institute of Technology (MIT)
    Gary Miller
    University of North Carolina at Chapel Hill
    Ignacio Gallardo
    UCSB Career Services
  • 10. Overview of groups vs pages and strategies for improving student attendance at career center events. Heather DiFranco
    GECD Facebook page and tips for engaging followers. Heather Law
    The process of Facebook advertising. Gary Miller
    How employers use Facebook and how to use Facebook as an employer outreach tool. Ignacio Gallardo
    Agenda
  • 11. Director of Career Communications
    Cleveland/Akron, Ohio
    Heather Day DiFranco
  • 12. Facebook
    Choosing Your Format & Promoting Events
    Heather Day DiFranco
  • 13. Initial Considerations
    What’s your purpose?
    Who’s your audience?
    Interactive or only informative?
    How often will you update?
    Who will be responsible for maintenance and updating?
  • 14. Pages vs. Groups
    Groups
    Pages
    www.facebook.com/groups/create.php
    Administrators are publicly known and profiles are viewable
    Posts do not appear on members’ Walls
    Cannot host applications
    More flexibility with permissions and privacy
    www.facebook.com/pages/create.php
    Names and profiles of administrators are not publicly viewable
    Looks and works almost exactly like a personal profile
    Can use applications, add pictures, add links, etc.
    Lower levels of privacy
  • 15. Building Your Audience
    Email invitations
    Add a Facebook badge or fan box to your website (www.facebook.com/facebook-widgets/index.php)
    Add a “share” button to your blog or website (requires a bit more knowledge of coding)
    Add a link to your email signature (In Outlook: Tools  Options  Mail format  Signatures)
  • 16. Improving Attendance at Career Center Events
    Create Events on your page. Include pictures and leave open for comments.
    Use Administrator Tools (in Edit Page menu) to send updates to your followers of events, deadlines, etc.
    Encourage staff, students, and other followers of your page to “Like” postings, make comments, and “Share” on their own page.
  • 17. Other resources
    Other example Pages
    Zappos
    BBC America
    Websites and blogs
    www.mashable.com
    http://mashable.com/guidebook/facebook/
    www.allfacebook.com
  • 18. Career Development Specialist
    Cambridge, MA
    Heather Law
  • 19. Facebook
    GECD Experiences and Engaging Followers
    Heather Law
  • 20. MIT Career Development Facebook Page
  • 21. Use Tabs: Videos
  • 22. Tips For Engaging Followers
    Share your Opinion:
    What is the hardest interview question you have ever been asked?
    This vs. That
    • Are you more interested in networking workshops or interviewing workshops right now?
  • Fill in the blank
  • 23. Featured Fan
  • 24. Gary Miller
    Assistant Director for Social Media and Innovation
    University Career Services
    Chapel Hill, North Carolina
  • 25. Facebook
    The Process of Facebook Advertising
    Gary Miller
  • 26. Advertising on Facebook
  • 27.
  • 28.
  • 29.
  • 30. Ad shown 40,000+ times
    Only 34 clicks (intentional)
    Only $9.74 spent.
  • 31. Associate Director, Career ServicesSanta Barbara, CA
    Ignacio Gallardo
  • 32. Facebook
    How employers use Facebook and how to use Facebook as an employer outreach tool
    Ignacio Gallardo
  • 33. How Employers Are Using Facebook
    Promote products/services and share company information
    Make announcements to students regarding:
    Campus visits & presentations
    ex. Corporate Executive Board, Intel
    Display custom job search feeds
    ex. Zappos, Groupon, Starbucks
    Stream Twitter feed/ company blog
    Announce deals, coupons, etc.
  • 34.
  • 35.
  • 36. Tips for Using Facebook toOutreach to Employers
    Utilize 3rd party apps to link employers to your events and services
    Ex. Involver, Wildfire
    Facebook Ads can be targeted by:
    HR managers, college recruiters, etc
    Location: State, region
    Post information on employer Walls
  • 37.
  • 38. Thank you for participating in Creative Strategies using Facebook for Your Career Center.
    The Career Counselor Technology Forum would like to invite all of you to continue this discussion on LinkedIn.
    After Party
  • 39. Upcoming Webinar
    VIRTUAL CAREER FAIRS
    With
    Gayle Oliver-Plath, Founder
    CareerEco
    www.careereco.net
    Thursday May 12, 4-5pm EST