Creative Strategies Using Facebook For Your Career Center

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Creative Strategies using Facebook for Your Career Center
Agenda:
Overview of groups vs pages and strategies for improving student attendance at career center events. Heather DiFranco
GECD Facebook page and tips for engaging followers. Heather Law
The process of Facebook advertising. Gary Miller
How employers use Facebook and how to use Facebook as an employer outreach tool. Ignacio Gallardo

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Creative Strategies Using Facebook For Your Career Center

  1. 1. Creative Strategies using Facebookfor Your Career Center<br />Sponsored by:<br />Career Counselors Technology Forum (CCTF)<br />Event Organizer:<br />Sandra P. Sylvestre, MIT<br />
  2. 2. CCTF Moderators Today Sandra P. Sylvestre & Nancy Richmond<br />
  3. 3. Who is here today?<br />Participants<br />100 + pre-registered<br />Canada<br />U.K.<br />Germany<br />
  4. 4. Upcoming Webinar<br />VIRTUAL CAREER FAIRS<br />With<br />Gayle Oliver-Plath, Founder<br />CareerEco<br />www.careereco.net<br />Thursday May 12, 4-5pm EST<br />
  5. 5. Career Counselor Technology Forum<br />Germany<br />
  6. 6. The Career Counselor Technology Forum is thrilled that you have chosen this venue as part of your professional development<br />We hope that you find this presentation to be informative and enjoyable<br />Welcome Colleagues<br />
  7. 7. Webinar Process<br />Each panelist will speak for 5-10 minutes<br />Questions and comments can be submitted through the chat box throughout the webinar<br />
  8. 8. Let’s meet the panelists!<br />
  9. 9. Heather Day DiFranco<br /> Case Western Reserve University School of Law<br />Heather Law<br /> Massachusetts Institute of Technology (MIT)<br />Gary Miller<br /> University of North Carolina at Chapel Hill <br />Ignacio Gallardo <br /> UCSB Career Services<br />
  10. 10. Overview of groups vs pages and strategies for improving student attendance at career center events. Heather DiFranco<br />GECD Facebook page and tips for engaging followers. Heather Law<br />The process of Facebook advertising. Gary Miller<br />How employers use Facebook and how to use Facebook as an employer outreach tool. Ignacio Gallardo<br />Agenda<br />
  11. 11. Director of Career Communications<br />Cleveland/Akron, Ohio<br />Heather Day DiFranco<br />
  12. 12. Facebook<br />Choosing Your Format & Promoting Events<br />Heather Day DiFranco<br />
  13. 13. Initial Considerations<br />What’s your purpose?<br />Who’s your audience?<br />Interactive or only informative?<br />How often will you update?<br />Who will be responsible for maintenance and updating?<br />
  14. 14. Pages vs. Groups<br />Groups<br />Pages<br />www.facebook.com/groups/create.php<br />Administrators are publicly known and profiles are viewable<br />Posts do not appear on members’ Walls<br />Cannot host applications<br />More flexibility with permissions and privacy<br />www.facebook.com/pages/create.php<br />Names and profiles of administrators are not publicly viewable<br />Looks and works almost exactly like a personal profile<br />Can use applications, add pictures, add links, etc.<br />Lower levels of privacy<br />
  15. 15. Building Your Audience<br />Email invitations<br />Add a Facebook badge or fan box to your website (www.facebook.com/facebook-widgets/index.php) <br />Add a “share” button to your blog or website (requires a bit more knowledge of coding)<br />Add a link to your email signature (In Outlook: Tools  Options  Mail format  Signatures)<br />
  16. 16. Improving Attendance at Career Center Events<br />Create Events on your page. Include pictures and leave open for comments.<br />Use Administrator Tools (in Edit Page menu) to send updates to your followers of events, deadlines, etc.<br />Encourage staff, students, and other followers of your page to “Like” postings, make comments, and “Share” on their own page.<br />
  17. 17. Other resources<br />Other example Pages<br />Zappos<br />BBC America<br />Websites and blogs<br />www.mashable.com<br />http://mashable.com/guidebook/facebook/<br />www.allfacebook.com<br />
  18. 18. Career Development Specialist <br />Cambridge, MA<br />Heather Law<br />
  19. 19. Facebook<br /> GECD Experiences and Engaging Followers<br /> Heather Law<br />
  20. 20. MIT Career Development Facebook Page<br />
  21. 21. Use Tabs: Videos<br />
  22. 22. Tips For Engaging Followers<br />Share your Opinion:<br />What is the hardest interview question you have ever been asked?<br />This vs. That<br /><ul><li>Are you more interested in networking workshops or interviewing workshops right now?</li></li></ul><li>Fill in the blank<br />
  23. 23. Featured Fan<br />
  24. 24. Gary Miller<br />Assistant Director for Social Media and Innovation <br />University Career Services<br />Chapel Hill, North Carolina<br />
  25. 25. Facebook<br /> The Process of Facebook Advertising<br /> Gary Miller<br />
  26. 26. Advertising on Facebook<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30. Ad shown 40,000+ times<br />Only 34 clicks (intentional)<br />Only $9.74 spent.<br />
  31. 31. Associate Director, Career ServicesSanta Barbara, CA <br />Ignacio Gallardo<br />
  32. 32. Facebook<br /> How employers use Facebook and how to use Facebook as an employer outreach tool<br />Ignacio Gallardo<br />
  33. 33. How Employers Are Using Facebook<br />Promote products/services and share company information<br />Make announcements to students regarding:<br />Campus visits & presentations<br />ex. Corporate Executive Board, Intel<br />Display custom job search feeds<br />ex. Zappos, Groupon, Starbucks<br />Stream Twitter feed/ company blog<br />Announce deals, coupons, etc.<br />
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  36. 36. Tips for Using Facebook toOutreach to Employers<br />Utilize 3rd party apps to link employers to your events and services<br />Ex. Involver, Wildfire<br />Facebook Ads can be targeted by:<br />HR managers, college recruiters, etc<br />Location: State, region<br />Post information on employer Walls<br />
  37. 37.
  38. 38. Thank you for participating in Creative Strategies using Facebook for Your Career Center.<br />The Career Counselor Technology Forum would like to invite all of you to continue this discussion on LinkedIn.<br />After Party<br />
  39. 39. Upcoming Webinar<br />VIRTUAL CAREER FAIRS<br />With<br />Gayle Oliver-Plath, Founder<br />CareerEco<br />www.careereco.net<br />Thursday May 12, 4-5pm EST<br />

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