Mobile Communication in Kazakhstan


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Mobile Communication in Kazakhstan

  1. 1. Mobile Communicationin Kazakhstan
  2. 2. TIMWE Overview Growing double digit year after year Launched in 2002 Operations in over Partnerships with 75 countries state-of-the-art content and technology providers VEM VIV ER O SUD OES 25 local offices TE Connections with over 280 carriers CAR PAS TAZ on 5 continents SAT EM Retr POS oced er Men ú Avan çar Over 5 years of Access to almost 3 consecutive bn mobile users organic growth across the globe Global provider of mobile monetization solutions 2
  3. 3. TIMWE Solutions Mobile Marketing Mobile Entertainment Mobile MoneyBonding with Leveraging a rich O ering fast, easyconsumers portfolio and safe mobilein a targeted and of trendy mobile money solutionsinteractive way entertainmentanytime anywhere 3
  4. 4. TIMWE O ces HQ Local Offices OperationsTIMWEopened itsKazakhstan’so ce in 2007,and has beendeveloping astrong knowledgeabout the country. 75+ countries | 25 o ces | 280+ Mobile Carriers | 3Bi mobile users potential reach 4
  5. 5. O cial stat data of National stat agencyKazakhstan’s of RK and estimations of J’Son&PartnersInternet and Mobile Market Penetration of Penetration of mobile internet in RK communications in RK: 2010 – 26,4% 2010 – 118,9% 12 2015 – 66,7% 70 % 35 2015 – 175,0% 180 % 60 % 10 30 160 % 40 % 25 140 % 8 50 % 120 % 40 % 20 6 100 % 30% 15 80% 4 60% 60% 20% 10 40% 2 10% 5 20% 0% 0 0% 0 2008 2009 2010 2011 2012 2013 2014 2015 2008 2009 2010 2011 2012 2013 2014 2015 Number of persons using Penetration of internet in RK Number of mobile/SIM Penetration of mobile phone internet, millions cards users, millions users, % The most e ective channel in Kazakhstan is the mobile, also for communications between the not only for communication between citizens but 1 government and all member of society. 5
  6. 6. Mobile:The best Optionto Communicate IVRTIMWE SMS Mobile Siteshas solutions Appsfor everyone NFC MMS WAP Sites
  7. 7. Mobile GovernmentTIMWE has beenworking side by sidewith Governmentsworldwide,developing communicationsolutions aiming to drive civicparticipation, to provide publicservices and impact the livesof citizens. 7
  8. 8. Case Study:Unicef Mexico The Challenge Unicef aimed at preventing the fast spreading of H1N1 influenza within Mexican children groups. Our approach TIMWE developed for Unicef an SMS based prevention campaign which had as strategic partner the leading mobile operator Movistar. Leveraging the free space of service messages sent by Movistar (regarding missed calls, credit information, etc), this campaign con- sisted of H1N1 Prevention tips specially meaningful for children groups sent at zero cost (a major achievement given Unicef not-for- profit condition). The Results Over 14 million H1N1 Prevention SMS delivered in only 3 days. 8
  9. 9. Case Study:Appy Mum Turkey The Challenge The concept was intern but soon Vodafone became interested in moving forward to not generate additional revenues but also increase brand awareness through an impactful public service. Our approach The campaign was targeted at all pregnant and mothers subscribed to the Vodafone network. Pregnant women and newborn mothers could go to a website or send a keyword to subscribe the service that provided them informa- tion to help them during the pregnancy stage and the first months of the baby. The Results More than 25 000 subscribers. Sponsorships being discussed with baby-care brands such as Milupa. 9
  10. 10. Case Study:Accion Social Colombia The Challenge Agencia Presidencial para la Acción Social y la Cooperación Internac- ional wished to foster social inclusion and economic development of groups impacted by poverty, drugs and violence. Our approach TIMWE defined a strategy which leveraged mobile technology to foster enhanced and immediate access to information and, ulti- mately, social inclusion and economic development. Through bulk SMS and an SMS-based chat service, vulnerable citizens groups were able to receive anytime and anywhere relevant info (i.e. Confirmation of payment of subsdies, reminders of fiscal obligations) as well as be listened and have their questions answered in real time by public professionals specialized in social topics. The Results Narrowed the distances with 1.25 million vulnerable and remotely located citizens, leveraging SMS messages and a SMS-based chat service; Enabled savings with communications and displacement of citizens. 10
  11. 11. Case Study:CeNSIA Mexico The Challenge Build an e ective and renowned vaccination campaign at national level to help the Government achieve one of the objectives for the Millennium: Reduce child mortality by 25% until 2015 Our approach TIMWE developed an application that mothers/guardians of children under 8 years old could download by sending a message with key- word SALUD followed by its child birth date. The app contained a complete health guide and would send alert messages reminding the mothers that it was time to take their chil- dren to the health center. Procter & Gamble and Johnson & Johnson were partners in the project, sponsoring the campaign development The Results Increased the percentage of children under 8 years old with a complete vaccination plan E ciently disseminated the awareness message on these issues 11
  12. 12. Mobile Benefits Large reach through an integrated o er of: SMS, WAP, Audio, MMS, Mobile App With this channel (IOS, Android, J2ME, HTML5) there are a lot of Added convenience and flexibility possibilities to create Cost reduction compared to regular more personal, channels interactive and E ective way of connecting people segmented Increased participation relationships with Transformation/modernization of the citizens, companies state and education and entities. Better services to the citizens 12
  13. 13. Mobile Communicationin Kazakhstan...Visit ourStandand testour AppsTIMWEmaking it possible