Building a successful mobile ecosystem in Kazakhstan (by Nokia))


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Building a successful mobile ecosystem in Kazakhstan (by Nokia))

  1. 1. Building asuccessful mobileecosystem inKazakhstanKarel HolubGeneral Manager Nokia South CIS region Presented at Digital Communications Kazakhstan 2011 Conference & Exhibition Astana, September 14th 2011 © 2011 Nokia
  2. 2. What is themobile “The game has changed from a battle of devices to a war of ecosystems”, Nokia CEO Stephen Elop, 28th of January 2011ecosystem? “An ecosystem is a biological environment consisting of all the organisms living in a particular area, as well as all the nonliving (abiotic), physical components of the environment with which the organisms interact, such as air, soil, water and sunlight.” Source:© 2011 Nokia
  3. 3. Little bit of history– did you know?• Since 2001 present in Kazakhstan, it is 10 years of presence• In 2010 99% of Kazakh mobile/smart phone market was black• Nokia was first handset manufacturer to force 100% domestic mode• 4 years ago Nokia introduced first mobile phone with Kazakh language• 5 mil. + Downloads of locally relevant content from KZ Nokia store to date• Free maps and navigation for Kazakhstan and other 90 countries since 2010• Nokia is leader on the Kazakh market in both mobile and smart phone segments• Last month Nokia launched with Kcell Nokia Browser as one of first launches in world© 2011 Nokia
  4. 4. Who are the keyplayers inmobileecosystem?© 2011 Nokia
  5. 5. Key players in mobile ecosystem• Government (guidelines for digital media, access to the Internet)• Nokia Mobile phone / Smart phone (Great mobile product with Nokia Store)• Operating System• Operator of mobile network (mobile voice and data)• Developers (innovation, new locally relevant applications, games)• Brands (content)• Advertisers (freemium model for applications and content)• Social media sites• 2011 Nokia© Retailer (sales channel)
  6. 6. Anyone missing?© 2011 Nokia
  7. 7. Consumer!!!© 2011 Nokia
  8. 8. What are thekey parts ofecosystem?(for consumer)© 2011 Nokia
  9. 9. Unified Devices Communications Search Social Commerce Entertainment Location Advertising Store© 2011 Nokia
  10. 10. What isimportant in themobileecosystem?© 2011 Nokia
  11. 11. What worksthere(geographicall VS.y andculturally)won’t work (Russia as example)here (locally)© 2011 Nokia
  12. 12. What is important forconsumer?© 2011 Nokia
  13. 13. Localmeans Kazakh language Kazakh maps Locally relevant serviclocallyrelevant© 2011 Nokia
  14. 14. How doesconsumer reactto mobileecosystem?© 2011 Nokia
  15. 15. What is mobileecosystem? “The network of organizations – including suppliers, distributors, customers, competitors, government agencies and so on – involved in the delivery of a specific product or service through both competition and cooperation. The idea is that each business in the “ecosystem” affects and is affected by the others, creating a constantly evolving relationship in which each business must be flexible and adaptable in order to survive, as in a biological ecosystem.” Source:© 2011 Nokia
  16. 16. Thankyou© 2011 Nokia