C H E N N A I ( 0 8 - 11 - 2 0 1 2 )
Prelims 30 questions in all No negatives Questions 26-30 in ideazone will be evaluated for breaking ties.
1 In 1953, who was the most famous foreigner to be gifted a Nalli saree?
Answer Queen Elizabeth
2 To commemorate what did Arcelor Mittal build UK‟s largest sculpture a few months ago?
Answer London Olympics 2012
3 Two plumbers in a mushroom kingdom fight out to rescue princess toadstool from the evil king Bowser. This is the plot o...
Answer Mario
4 Seven out of ten matchboxes made in    India is produced in which city?**(Most probably the easiest question of this qu...
Answer Sivakasi
5 Waist, Cuff, Tongue, Vamp, Welt, are the different parts of what? Shoe Shirt Belt Trouser
Answer Shoe
6 In 1869, which scientist got patent for his company for his invention of electric vote recorder?
Answer Thomas Alva Edison
7 Peter Drucker: Whatever progress ______ manufacturing has made in 30 years, we owe to Joseph Juran. Just FITB.
Answer America(n)!
8 During WWII, Cipla supplied drugs to Indian soldiers to combat what? VD Malaria TB Dengue
Answer Malaria
9 Which universally recognizable symbol is based on Mobius loop?
Answer Recycle symbol
10 Where is the hub of Cathay Pacific?
Answer Hong Kong
11 According to Forbes, which is the best Social Networking tool available to job seekers and professionals?
Answer LinkedIn
12 Sozni, Rezkar, Watchikan are the  techniques of embroidery from which  Indian state? Manipur Bihar Kashmir Goa
Answer Kashmir
13 Whose pic did Philippe khan, the inventor of camera mobile in 1997 first shoot?
Answer His baby daughter, it was the reason why he basically invented it.
14 On visit to India in 1911, King George V stored his Queen‟s valuables in safe made by which company?
Answer Godrej
15 David Ogilvy once said, “Big _____ are usually simple ideas” FITB
Answer Idea!
16 Which footballer has the most number of fans in facebook counting over 50M?
Answer Christiano Ronaldo* *(The QM tried to confuse everyone by linking with messi)
17 Which common share market term has its origin from the Latin word meaning, “Something to be divided”
Answer Dividend
18 Before WIPRO took it over, which brand of soap was manufactured by Sri Kesavan Vaidyar in 1940s of Kerala?
Answer Chandrika
19 Who is the oldest women to appear in Pirelli calendar? Sophia loren Marylin Monroe Liz Taylor
Answer Sophia Loren
20 In 1912, McMillan published the 1st edition of which work by a Nobel laureate?
Answer Gitanjali
21 ID the logo
Answer Bank of Baroda* *(The one which everyone got it right) :D
22 Audio
23 ID:
Answer Mont Blanc
24 Audio
25 Audio
Idea Zone                   26 For bills and receipts, E&OE stands for Errors and _______ Expected. FITB.
Answer Omissions
27 Ivan Kemp, founder of IKEA wrote the book, „A _______ dealer‟s testament‟ Again, FITB.
Answer Furniture
28 Which brand tops the Forbes inaugural list of the world‟s most powerful brand?* *(It is not Coca Cola)
Answer APPLE!
29 Which is the most successful film franchise of all the times?
Answer Harry Potter!
30 You will wonder where the _____ went when you brush your teeth with Pepsodent.
Answer Yellow.
Finals
Round I (Twitter) Rules: QM‟s twitter account with his tweets as the  answers is displayed, and a Question must  be fram...
1 These boots are named after Arthur Wellesley‟s Royal title.
Q After whom are the Duke of Wellington‟s boots named?
2 Priced at 5 Rupees, Saptagiri magazine.
Q What is the official magazine of Tirumala Tirupati Devastanam?
3 Nine small pyramids combining to form one large pyramid.
Q What does the DLF logo look like?
4 The French called it Diplome Grande Ecole, the Germans, Diplom Kaufmann, the Italians, Laura magistrate.
Q What are the MBA equivalent in the respective countries?
5 Brij Bhyshyam Sahni Sangthi‟s iconic jingle for a personal care product.
Q Who sang the Lifebuoy jingle?
Q How did the Cologne get its name?
Round II Rules: Clockwise, +10 for right answer irrespective of pass questions.
1 Masuria malmal, from which the muslin famous sarees are made, why the name Masuria ?
Answer Mysore, (Mysore sarees)
2 When he was in advertising, he designed two covers for Nehru‟s „The Discovery of India‟. Who?
Answer Satyajit Ray
3 Isaac Singer wanted to increase the distribution channel by means of some method, meaning „free from servitude‟ if Fren...
Answer Franchise
4 The Japanese traditional garment, Kimonos have different styles of stitches of which one of it owes its name to a place...
Answer Santhome* (Actually, the QM misleaded everyone by saying that the name has two parts apart from checkers.)
5 Inspired by Istanbul‟s original Roman habitants, the Ottomans, built around 150 of these structures around 17th century...
Answer Water Tanks
6 What is upcycling?
Answer Recycling any product so that the recycled product is more valuable than the former.
Round III (Flickr) Same old rules.
1 Campaign by?
Answer P&G
2 ID*   *(QM‟s apology for veggies)
Answer Peking Duck
3 Author?
Answer
4 ID the place.
Answer Rovio‟s HQ
5 ID (sry for poor editing :P)
Answer The Artist
6 ID this Goan.
Answer Wendel Rodricks
Round IV (ideadeals) Pick up the idea card for +15/-10 +10/0 for direct questions. Infinite Pounce.
1 In 1930‟s the Esquare magazine called it the newest tailoring idea for men. Idea?
Answer Zippers
2 Artha Shaastra says, Medaka - Rice Prasanna - Barli Asava - Sugarcane juice Myrya - Jaggery are the ingredients for...
Answer Alcoholic drinks
3 Two guide advertising industry, who are measured by Davie Brown index?
Answer Celebrities
4 In marketing, what do you mean by the term Betamaxed ?
Answer A lower quality product, replacing a much superior product than itself, from the market as happened for Sony‟s Bet...
5 What dubious distinction does the stock exchange at Haradheere hold?
Answer It is a stock exchange in Somalia, run by Pirates, where people can make investments and gain shares on profits!
Round V (Skype) Audio-Video type questions. +10/0 irrespective of pass or direct.
Round VI On Buzzer +10/-10 9 Questions in all. Last 2 teams will be eliminated after 3 Questions and the same will pro...
1 Connect: Swivel, Taco, Bar, Dyna TAC 800
Answer Mobile phones.
2 A boy named Babla is seen in the  trademarked logo of this company, that  derives its name from a word  meaning, „tasty...
Answer Lijjat
3 This football club‟s 1st shirt sponsor was  Zanussi, Its members are called socios. In 2009, this club broke its own ...
Answer Real Madrid C.F
4 Who‟s blackberry is called as blackberry one ?
Answer Barack Obama
5 Which is the first tourism board in India to be registered as a brand?
Answer Kerala Tourism
6 Earliest reference to X was in the Kannada writing of Shivakoti Acharya in…. * *(Buzzer)
Answer Idli!
 Winners: Devi Prasad and Jayakanthan - TCS
Compiled byNavin Sridhar  Thank You!
Brand equity quiz chennai 2012
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Brand equity quiz chennai 2012

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Location: ITC Sheraton Park, TTK Road, Chennai
Date: 08-11-2012
Quiz Masters: Andrew Scolt and Derek O'Brien.
Will try to upload a revised archive ASAP.

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Brand equity quiz chennai 2012

  1. 1. C H E N N A I ( 0 8 - 11 - 2 0 1 2 )
  2. 2. Prelims 30 questions in all No negatives Questions 26-30 in ideazone will be evaluated for breaking ties.
  3. 3. 1 In 1953, who was the most famous foreigner to be gifted a Nalli saree?
  4. 4. Answer Queen Elizabeth
  5. 5. 2 To commemorate what did Arcelor Mittal build UK‟s largest sculpture a few months ago?
  6. 6. Answer London Olympics 2012
  7. 7. 3 Two plumbers in a mushroom kingdom fight out to rescue princess toadstool from the evil king Bowser. This is the plot of which game?
  8. 8. Answer Mario
  9. 9. 4 Seven out of ten matchboxes made in India is produced in which city?**(Most probably the easiest question of this quiz) :P
  10. 10. Answer Sivakasi
  11. 11. 5 Waist, Cuff, Tongue, Vamp, Welt, are the different parts of what? Shoe Shirt Belt Trouser
  12. 12. Answer Shoe
  13. 13. 6 In 1869, which scientist got patent for his company for his invention of electric vote recorder?
  14. 14. Answer Thomas Alva Edison
  15. 15. 7 Peter Drucker: Whatever progress ______ manufacturing has made in 30 years, we owe to Joseph Juran. Just FITB.
  16. 16. Answer America(n)!
  17. 17. 8 During WWII, Cipla supplied drugs to Indian soldiers to combat what? VD Malaria TB Dengue
  18. 18. Answer Malaria
  19. 19. 9 Which universally recognizable symbol is based on Mobius loop?
  20. 20. Answer Recycle symbol
  21. 21. 10 Where is the hub of Cathay Pacific?
  22. 22. Answer Hong Kong
  23. 23. 11 According to Forbes, which is the best Social Networking tool available to job seekers and professionals?
  24. 24. Answer LinkedIn
  25. 25. 12 Sozni, Rezkar, Watchikan are the techniques of embroidery from which Indian state? Manipur Bihar Kashmir Goa
  26. 26. Answer Kashmir
  27. 27. 13 Whose pic did Philippe khan, the inventor of camera mobile in 1997 first shoot?
  28. 28. Answer His baby daughter, it was the reason why he basically invented it.
  29. 29. 14 On visit to India in 1911, King George V stored his Queen‟s valuables in safe made by which company?
  30. 30. Answer Godrej
  31. 31. 15 David Ogilvy once said, “Big _____ are usually simple ideas” FITB
  32. 32. Answer Idea!
  33. 33. 16 Which footballer has the most number of fans in facebook counting over 50M?
  34. 34. Answer Christiano Ronaldo* *(The QM tried to confuse everyone by linking with messi)
  35. 35. 17 Which common share market term has its origin from the Latin word meaning, “Something to be divided”
  36. 36. Answer Dividend
  37. 37. 18 Before WIPRO took it over, which brand of soap was manufactured by Sri Kesavan Vaidyar in 1940s of Kerala?
  38. 38. Answer Chandrika
  39. 39. 19 Who is the oldest women to appear in Pirelli calendar? Sophia loren Marylin Monroe Liz Taylor
  40. 40. Answer Sophia Loren
  41. 41. 20 In 1912, McMillan published the 1st edition of which work by a Nobel laureate?
  42. 42. Answer Gitanjali
  43. 43. 21 ID the logo
  44. 44. Answer Bank of Baroda* *(The one which everyone got it right) :D
  45. 45. 22 Audio
  46. 46. 23 ID:
  47. 47. Answer Mont Blanc
  48. 48. 24 Audio
  49. 49. 25 Audio
  50. 50. Idea Zone 26 For bills and receipts, E&OE stands for Errors and _______ Expected. FITB.
  51. 51. Answer Omissions
  52. 52. 27 Ivan Kemp, founder of IKEA wrote the book, „A _______ dealer‟s testament‟ Again, FITB.
  53. 53. Answer Furniture
  54. 54. 28 Which brand tops the Forbes inaugural list of the world‟s most powerful brand?* *(It is not Coca Cola)
  55. 55. Answer APPLE!
  56. 56. 29 Which is the most successful film franchise of all the times?
  57. 57. Answer Harry Potter!
  58. 58. 30 You will wonder where the _____ went when you brush your teeth with Pepsodent.
  59. 59. Answer Yellow.
  60. 60. Finals
  61. 61. Round I (Twitter) Rules: QM‟s twitter account with his tweets as the answers is displayed, and a Question must be framed from the answer in his tweets. +10/0 irrespective of pass or direct.
  62. 62. 1 These boots are named after Arthur Wellesley‟s Royal title.
  63. 63. Q After whom are the Duke of Wellington‟s boots named?
  64. 64. 2 Priced at 5 Rupees, Saptagiri magazine.
  65. 65. Q What is the official magazine of Tirumala Tirupati Devastanam?
  66. 66. 3 Nine small pyramids combining to form one large pyramid.
  67. 67. Q What does the DLF logo look like?
  68. 68. 4 The French called it Diplome Grande Ecole, the Germans, Diplom Kaufmann, the Italians, Laura magistrate.
  69. 69. Q What are the MBA equivalent in the respective countries?
  70. 70. 5 Brij Bhyshyam Sahni Sangthi‟s iconic jingle for a personal care product.
  71. 71. Q Who sang the Lifebuoy jingle?
  72. 72. Q How did the Cologne get its name?
  73. 73. Round II Rules: Clockwise, +10 for right answer irrespective of pass questions.
  74. 74. 1 Masuria malmal, from which the muslin famous sarees are made, why the name Masuria ?
  75. 75. Answer Mysore, (Mysore sarees)
  76. 76. 2 When he was in advertising, he designed two covers for Nehru‟s „The Discovery of India‟. Who?
  77. 77. Answer Satyajit Ray
  78. 78. 3 Isaac Singer wanted to increase the distribution channel by means of some method, meaning „free from servitude‟ if French. How do we know that word today?
  79. 79. Answer Franchise
  80. 80. 4 The Japanese traditional garment, Kimonos have different styles of stitches of which one of it owes its name to a place in Chennai, thus being called as ______ Checkers. FITB .
  81. 81. Answer Santhome* (Actually, the QM misleaded everyone by saying that the name has two parts apart from checkers.)
  82. 82. 5 Inspired by Istanbul‟s original Roman habitants, the Ottomans, built around 150 of these structures around 17th century. What were those structures?
  83. 83. Answer Water Tanks
  84. 84. 6 What is upcycling?
  85. 85. Answer Recycling any product so that the recycled product is more valuable than the former.
  86. 86. Round III (Flickr) Same old rules.
  87. 87. 1 Campaign by?
  88. 88. Answer P&G
  89. 89. 2 ID* *(QM‟s apology for veggies)
  90. 90. Answer Peking Duck
  91. 91. 3 Author?
  92. 92. Answer
  93. 93. 4 ID the place.
  94. 94. Answer Rovio‟s HQ
  95. 95. 5 ID (sry for poor editing :P)
  96. 96. Answer The Artist
  97. 97. 6 ID this Goan.
  98. 98. Answer Wendel Rodricks
  99. 99. Round IV (ideadeals) Pick up the idea card for +15/-10 +10/0 for direct questions. Infinite Pounce.
  100. 100. 1 In 1930‟s the Esquare magazine called it the newest tailoring idea for men. Idea?
  101. 101. Answer Zippers
  102. 102. 2 Artha Shaastra says, Medaka - Rice Prasanna - Barli Asava - Sugarcane juice Myrya - Jaggery are the ingredients for preparing what?
  103. 103. Answer Alcoholic drinks
  104. 104. 3 Two guide advertising industry, who are measured by Davie Brown index?
  105. 105. Answer Celebrities
  106. 106. 4 In marketing, what do you mean by the term Betamaxed ?
  107. 107. Answer A lower quality product, replacing a much superior product than itself, from the market as happened for Sony‟s Betamax by VHS.
  108. 108. 5 What dubious distinction does the stock exchange at Haradheere hold?
  109. 109. Answer It is a stock exchange in Somalia, run by Pirates, where people can make investments and gain shares on profits!
  110. 110. Round V (Skype) Audio-Video type questions. +10/0 irrespective of pass or direct.
  111. 111. Round VI On Buzzer +10/-10 9 Questions in all. Last 2 teams will be eliminated after 3 Questions and the same will proceed till 2 teams on stage.
  112. 112. 1 Connect: Swivel, Taco, Bar, Dyna TAC 800
  113. 113. Answer Mobile phones.
  114. 114. 2 A boy named Babla is seen in the trademarked logo of this company, that derives its name from a word meaning, „tasty‟ in Gujarati. ID this production company.
  115. 115. Answer Lijjat
  116. 116. 3 This football club‟s 1st shirt sponsor was Zanussi, Its members are called socios. In 2009, this club broke its own record for the highest transfer fee ever paid in……. * *(buzzer)
  117. 117. Answer Real Madrid C.F
  118. 118. 4 Who‟s blackberry is called as blackberry one ?
  119. 119. Answer Barack Obama
  120. 120. 5 Which is the first tourism board in India to be registered as a brand?
  121. 121. Answer Kerala Tourism
  122. 122. 6 Earliest reference to X was in the Kannada writing of Shivakoti Acharya in…. * *(Buzzer)
  123. 123. Answer Idli!
  124. 124.  Winners: Devi Prasad and Jayakanthan - TCS
  125. 125. Compiled byNavin Sridhar Thank You!
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