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Brand equity quiz chennai 2012

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Location: ITC Sheraton Park, TTK Road, Chennai …

Location: ITC Sheraton Park, TTK Road, Chennai
Date: 08-11-2012
Quiz Masters: Andrew Scolt and Derek O'Brien.
Will try to upload a revised archive ASAP.

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  • who conducts the quiz - pickbrain or derek or brian ?
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  • its a corporate quiz
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  • Good set of questions - Scored about 20 :) .. By the way, is Brand equity a college oriented quiz?
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  • 1. C H E N N A I ( 0 8 - 11 - 2 0 1 2 )
  • 2. Prelims 30 questions in all No negatives Questions 26-30 in ideazone will be evaluated for breaking ties.
  • 3. 1 In 1953, who was the most famous foreigner to be gifted a Nalli saree?
  • 4. Answer Queen Elizabeth
  • 5. 2 To commemorate what did Arcelor Mittal build UK‟s largest sculpture a few months ago?
  • 6. Answer London Olympics 2012
  • 7. 3 Two plumbers in a mushroom kingdom fight out to rescue princess toadstool from the evil king Bowser. This is the plot of which game?
  • 8. Answer Mario
  • 9. 4 Seven out of ten matchboxes made in India is produced in which city?**(Most probably the easiest question of this quiz) :P
  • 10. Answer Sivakasi
  • 11. 5 Waist, Cuff, Tongue, Vamp, Welt, are the different parts of what? Shoe Shirt Belt Trouser
  • 12. Answer Shoe
  • 13. 6 In 1869, which scientist got patent for his company for his invention of electric vote recorder?
  • 14. Answer Thomas Alva Edison
  • 15. 7 Peter Drucker: Whatever progress ______ manufacturing has made in 30 years, we owe to Joseph Juran. Just FITB.
  • 16. Answer America(n)!
  • 17. 8 During WWII, Cipla supplied drugs to Indian soldiers to combat what? VD Malaria TB Dengue
  • 18. Answer Malaria
  • 19. 9 Which universally recognizable symbol is based on Mobius loop?
  • 20. Answer Recycle symbol
  • 21. 10 Where is the hub of Cathay Pacific?
  • 22. Answer Hong Kong
  • 23. 11 According to Forbes, which is the best Social Networking tool available to job seekers and professionals?
  • 24. Answer LinkedIn
  • 25. 12 Sozni, Rezkar, Watchikan are the techniques of embroidery from which Indian state? Manipur Bihar Kashmir Goa
  • 26. Answer Kashmir
  • 27. 13 Whose pic did Philippe khan, the inventor of camera mobile in 1997 first shoot?
  • 28. Answer His baby daughter, it was the reason why he basically invented it.
  • 29. 14 On visit to India in 1911, King George V stored his Queen‟s valuables in safe made by which company?
  • 30. Answer Godrej
  • 31. 15 David Ogilvy once said, “Big _____ are usually simple ideas” FITB
  • 32. Answer Idea!
  • 33. 16 Which footballer has the most number of fans in facebook counting over 50M?
  • 34. Answer Christiano Ronaldo* *(The QM tried to confuse everyone by linking with messi)
  • 35. 17 Which common share market term has its origin from the Latin word meaning, “Something to be divided”
  • 36. Answer Dividend
  • 37. 18 Before WIPRO took it over, which brand of soap was manufactured by Sri Kesavan Vaidyar in 1940s of Kerala?
  • 38. Answer Chandrika
  • 39. 19 Who is the oldest women to appear in Pirelli calendar? Sophia loren Marylin Monroe Liz Taylor
  • 40. Answer Sophia Loren
  • 41. 20 In 1912, McMillan published the 1st edition of which work by a Nobel laureate?
  • 42. Answer Gitanjali
  • 43. 21 ID the logo
  • 44. Answer Bank of Baroda* *(The one which everyone got it right) :D
  • 45. 22 Audio
  • 46. 23 ID:
  • 47. Answer Mont Blanc
  • 48. 24 Audio
  • 49. 25 Audio
  • 50. Idea Zone 26 For bills and receipts, E&OE stands for Errors and _______ Expected. FITB.
  • 51. Answer Omissions
  • 52. 27 Ivan Kemp, founder of IKEA wrote the book, „A _______ dealer‟s testament‟ Again, FITB.
  • 53. Answer Furniture
  • 54. 28 Which brand tops the Forbes inaugural list of the world‟s most powerful brand?* *(It is not Coca Cola)
  • 55. Answer APPLE!
  • 56. 29 Which is the most successful film franchise of all the times?
  • 57. Answer Harry Potter!
  • 58. 30 You will wonder where the _____ went when you brush your teeth with Pepsodent.
  • 59. Answer Yellow.
  • 60. Finals
  • 61. Round I (Twitter) Rules: QM‟s twitter account with his tweets as the answers is displayed, and a Question must be framed from the answer in his tweets. +10/0 irrespective of pass or direct.
  • 62. 1 These boots are named after Arthur Wellesley‟s Royal title.
  • 63. Q After whom are the Duke of Wellington‟s boots named?
  • 64. 2 Priced at 5 Rupees, Saptagiri magazine.
  • 65. Q What is the official magazine of Tirumala Tirupati Devastanam?
  • 66. 3 Nine small pyramids combining to form one large pyramid.
  • 67. Q What does the DLF logo look like?
  • 68. 4 The French called it Diplome Grande Ecole, the Germans, Diplom Kaufmann, the Italians, Laura magistrate.
  • 69. Q What are the MBA equivalent in the respective countries?
  • 70. 5 Brij Bhyshyam Sahni Sangthi‟s iconic jingle for a personal care product.
  • 71. Q Who sang the Lifebuoy jingle?
  • 72. Q How did the Cologne get its name?
  • 73. Round II Rules: Clockwise, +10 for right answer irrespective of pass questions.
  • 74. 1 Masuria malmal, from which the muslin famous sarees are made, why the name Masuria ?
  • 75. Answer Mysore, (Mysore sarees)
  • 76. 2 When he was in advertising, he designed two covers for Nehru‟s „The Discovery of India‟. Who?
  • 77. Answer Satyajit Ray
  • 78. 3 Isaac Singer wanted to increase the distribution channel by means of some method, meaning „free from servitude‟ if French. How do we know that word today?
  • 79. Answer Franchise
  • 80. 4 The Japanese traditional garment, Kimonos have different styles of stitches of which one of it owes its name to a place in Chennai, thus being called as ______ Checkers. FITB .
  • 81. Answer Santhome* (Actually, the QM misleaded everyone by saying that the name has two parts apart from checkers.)
  • 82. 5 Inspired by Istanbul‟s original Roman habitants, the Ottomans, built around 150 of these structures around 17th century. What were those structures?
  • 83. Answer Water Tanks
  • 84. 6 What is upcycling?
  • 85. Answer Recycling any product so that the recycled product is more valuable than the former.
  • 86. Round III (Flickr) Same old rules.
  • 87. 1 Campaign by?
  • 88. Answer P&G
  • 89. 2 ID* *(QM‟s apology for veggies)
  • 90. Answer Peking Duck
  • 91. 3 Author?
  • 92. Answer
  • 93. 4 ID the place.
  • 94. Answer Rovio‟s HQ
  • 95. 5 ID (sry for poor editing :P)
  • 96. Answer The Artist
  • 97. 6 ID this Goan.
  • 98. Answer Wendel Rodricks
  • 99. Round IV (ideadeals) Pick up the idea card for +15/-10 +10/0 for direct questions. Infinite Pounce.
  • 100. 1 In 1930‟s the Esquare magazine called it the newest tailoring idea for men. Idea?
  • 101. Answer Zippers
  • 102. 2 Artha Shaastra says, Medaka - Rice Prasanna - Barli Asava - Sugarcane juice Myrya - Jaggery are the ingredients for preparing what?
  • 103. Answer Alcoholic drinks
  • 104. 3 Two guide advertising industry, who are measured by Davie Brown index?
  • 105. Answer Celebrities
  • 106. 4 In marketing, what do you mean by the term Betamaxed ?
  • 107. Answer A lower quality product, replacing a much superior product than itself, from the market as happened for Sony‟s Betamax by VHS.
  • 108. 5 What dubious distinction does the stock exchange at Haradheere hold?
  • 109. Answer It is a stock exchange in Somalia, run by Pirates, where people can make investments and gain shares on profits!
  • 110. Round V (Skype) Audio-Video type questions. +10/0 irrespective of pass or direct.
  • 111. Round VI On Buzzer +10/-10 9 Questions in all. Last 2 teams will be eliminated after 3 Questions and the same will proceed till 2 teams on stage.
  • 112. 1 Connect: Swivel, Taco, Bar, Dyna TAC 800
  • 113. Answer Mobile phones.
  • 114. 2 A boy named Babla is seen in the trademarked logo of this company, that derives its name from a word meaning, „tasty‟ in Gujarati. ID this production company.
  • 115. Answer Lijjat
  • 116. 3 This football club‟s 1st shirt sponsor was Zanussi, Its members are called socios. In 2009, this club broke its own record for the highest transfer fee ever paid in……. * *(buzzer)
  • 117. Answer Real Madrid C.F
  • 118. 4 Who‟s blackberry is called as blackberry one ?
  • 119. Answer Barack Obama
  • 120. 5 Which is the first tourism board in India to be registered as a brand?
  • 121. Answer Kerala Tourism
  • 122. 6 Earliest reference to X was in the Kannada writing of Shivakoti Acharya in…. * *(Buzzer)
  • 123. Answer Idli!
  • 124.  Winners: Devi Prasad and Jayakanthan - TCS
  • 125. Compiled byNavin Sridhar Thank You!