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  • 1. Journal Fever 8 Green rocks!
  • 2. Review Outline  Journal distribution  Methodology distribution  Theory collection  3 Interesting paper review  Possible future research
  • 3. Journal distribution 0 1 2 3 4 5 6 Journal of Marketing Research Academy of Management Journal Journal of Advertising Research Journal of Marketing Journal of Service Research Reported Journals Journals • 5-year impact factor(~2011) 3.978 5.608 1.575 7.039 4.138
  • 4. Methodology distribution 0 0.5 1 1.5 2 2.5 3 3.5 Count
  • 5. Theory collection 1. Price elasticity 2. Prospect theory 3. Ethical leadership 4. Escalation of commitment 5. Ego awareness 6. Social context 7. Social undermining 8. Social identification 9. Social cognition 10. Self-efficacy / other-efficacy 11. Self-justification 12. Self-identity 13. Flow theory 14. Reference price theory
  • 6. Topic collection 1. Self-service technology 2. Service participation 3. Comparative evaluation to brands and copycats 4. Endowment effect (physical and online) 5. Escalation of commitment 6. Media: owned, paid, earned 7. Leadership within organization 8. Market demand drivers 9. Organizational identity and collective memory 10. Social undermining behavior within organization
  • 7. • Article: – When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation • Key words: – copycats, similarity, comparative evaluation, trademark infringement • Methodology: – Experiments • Settings: – Electronic survey (Used a set of designed brand images) – Copycats evaluation • Leader brand absent or present situation • Comparative or non-comparative situation Interesting paper review(1/3)
  • 8. • Results: – In the leader brand absent condition, high-similarity brand will be evaluated more positively than the low- and moderate- similarity brands. – In the leader brand present condition, moderate brand will be evaluated more positively. – High-similarity copycats are evaluated more negatively rather than more positively when evaluation is comparative. Interesting paper review(1/3)
  • 9. Interesting paper review(2/3) • Article: – Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy • Key words: – customer participation, value co- creation, participation enjoyment, self- efficacy, other-efficacy, financial services • Methodology: – Confirmatory factor analysis • Settings: – Customer-employee dyads – Questionnaires
  • 10. Interesting paper review(2/3) • Results: – Self and other-efficacy moderate enjoyment in service participation for both customers and employees.
  • 11. Interesting paper review(3/3) • Article: – Only If It Is Convenient: Understanding How Convenience Influences Self-Service Technology Evaluation • Key words: – Self-service technology, convenience, need for interaction, speed, accuracy, exploration • Methodology: – MANOVA, Confirmatory Factor Analysis • Settings: – online survey to SST users and non-users
  • 12. Interesting paper review(3/3) • Results: – Speed, Accuracy and Exploration show importance in the SSTs quality evaluation. – What makes customers need less human interaction? • For SST users, satisfaction is the only influence. • For SST non-users, trust is the only influence.
  • 13. Possible future research • No further researches supported  When doesn’t hospitality work in service process?..SF  Does endowment effect/ escalation of commitment affect consumer’s decision- making in online auction?  Weighting feedbacks on facebook fanpage from positive and negative perspectives.
  • 14. Thanks god. It is over.