Cannes Lions 2012 AnalysisOgilvy & Mather made history on Saturday night, winning the coveted Cannes Lions 2012 Network of...
Aside from São Paulo, our top 5 offices share a remarkable distinction: not a single one of them was in thetop 10 last yea...
NETWORK OF THE YEAR                                  10              7           5          3                             ...
!                          REGIONAL BREAKDOWN BY POINTS AND LIONS WON                          0          10      7      5...
PERFORMANCE BY OFFICE                          0         10     7      5          3          1                            ...
LIONS BY CATEGORY AND METALCategory        Title             Product                       Advertiser            City     ...
QUICK DRAW                               MATTEL SOUTHEAST     KualaDesign                        PICTIONARY               ...
Direct           DETAILS          FIRST CLASS CABIN              BRITISH AIRWAYS       London             ShortlistDirect ...
SOUTH AFRICANMedia         BE THE COACH     CARLING BLACK LABEL                          Cape Town        Shortlist       ...
PARIS,                                                                                                      BRONZEOutdoor ...
MATTEL SOUTHEAST     KualaOutdoor       BEAR             PICTIONARY                                                       ...
MEXICO: THE                                                         CONSEJO DE            PLACE YOUPR                     ...
MATTEL SOUTHEAST       KualaPress            FENCING          PICTIONARY                                                  ...
Promo &                 GLAM SHELF        SUAVE SHAMPOO                UNILEVER              Buenos Aires      ShortlistAc...
DSTV TV CHANNEL ANDRadio            BUS                                         MULTICHOICE DSTV     Johannesburg     Shor...
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Cannes lions 2012 analysis

  1. 1. Cannes Lions 2012 AnalysisOgilvy & Mather made history on Saturday night, winning the coveted Cannes Lions 2012 Network of theYear Award, the most prestigious accolade in the advertising industry.We had the finest Cannes performance in our history this year, surpassing even our own aggressive goals.In addition to Network of the Year honors, we won a record 83 Lions, and we won them by blowing awayour previous record of 61. We also won our first Grand Prix since 2007, and we won it on the biggest ofbig brands.This is Pervasive Creativity in action, and it serves as an unmistakable indication that our creativeresurgence has taken root in every corner of the network. Results like this require stand-out creatives andoutstanding creative leadership. It also entails creative thinking from everyone, everywhere. And so, withthis note, I offer my thanks and praise to our creative teams, our business partners and our clients, andalso every one of the 18,000 of us around the Ogilvy & Mather network. We did this.Last year, we said our admirable Cannes performance was a watershed for the network, which it was. Butthis year, we have set a high bar for our whole industry. We won accolades in every category, we wonthem throughout the world, we won them on huge brands and small ones, and we won them for nakedcommerce and the good of the world. In short, we won as a network and with the full breadth of thatnetwork.But our success carries with it an obligation to exceed ourselves. Ogilvy & Mather is now the hot agency –the one clients, media, and competitors look to for creative leadership. We must live up to and then betterthe standard we have set. Preparations for that begin tomorrow, but for today, we deserve a moment tocelebrate.Let’s look more deeply at what we achieved.We earned a pride of 83 Lions. That’s 22 more than last year’s record performance and represents a 36percent increase. 36 percent!That total includes 12 Gold Lions – the same as last year, but an impressive total nonetheless.We democratized our gains in a very big way. This year’s 20 Silver Lions is 3 more than last year’s total,and our total of 50 Bronze Lions is 56 percent higher than last year. We had 182 Finalists! – 34 percentmore than before.As a result of this, our points total jumped by 31 percent to 526.Our victory may have been broad in scope, but there was one office that fairly well drowned itself in glory.In 1st place, São Paulo pulled in 95 pts, which is more than the next two offices combined. They bagged 16Lions, 5 more than last year, and earned themselves the undisputed leading position in the rankings.Bravo!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Finalist is an Ogilvy & Mather term for an unconverted Shortlist.
  2. 2. Aside from São Paulo, our top 5 offices share a remarkable distinction: not a single one of them was in thetop 10 last year. London jumped from 24th place to 2nd place with 7 Lions and 37 pts, compared to 1 Lionand 4 pts last year. Cape Town, 12th place last year, is in 3rd now. A year ago, it earned 11 pts and noLions, but now it is boasting 36 pts and 7 Lions (1 Gold). Sydney, in 4th place, notched 7 Lions (1 Gold)and 31 pts. They hadn’t scored a single point last year! Tunis, our 5th place office, earned 4 Lions, 3 ofwhich were Gold. Last year they had one pt, and they had never won a Gold before. Tunis earned its haulof Lions in a year when the country had a revolution and on the back of a campaign, called The Return ofDictator Ben Ali, that was instrumental in bringing full participatory democracy to Tunisia. Advertising,as our Tunis office just proved, can change the world.We are distributing the wins more broadly around the network. Last year, we had 37 offices contributingpoints. This year, that number has climbed to 40. The top 5 offices accounted for 49 percent of our totalof Lions this year whereas last year’s top 5 (Buenos Aires, São Paulo, Frankfurt, Kuala Lumpur, Paris)made up more than one-half of our total haul. I look forward to the competition between these two sets ofoffices next year, as Buenos Aires, Frankfurt, Kuala Lumpur, and Paris look to regain their positions!Guatemala won its first Gold Lion after winning its first ever, only last year.Regionally, we had a photo finish with the folks from EAME just beating out the Latina teams by 1 Lionand 2 pts. AP and NA both did a lot better than last year, but EAME and Latina are setting the standardhere.NA scored a Gold in design with the IBM Think campaign. That’s 2 Golds in 2 years for a huge brand inits home market.AP’s Shanghai office brought home Ogilvy & Mather’s first Grand Prix in 5 years!As you can see, we had great success with our biggest brands. In addition to bagging the Grand Prix, Cokealso earned 12 other Lions – 2 of them Gold. Sprite enjoyed 1 Gold, 1 Silver, and 1 Bronze Lion worth ofrefreshment. Hellmann’s garnered 4 Lions (1 of them Gold), and IBM picked up 3 Bronze in addition tothe Gold. We had wins from other big brands as well, and, as a group, the GBMs accounted for 31 Lions,some 37 percent of our total.2012 is in the books. We’ve achieved something exceptional. But there’s no pole position we’ll enjoy fornext year. We start off at the bottom, just like everyone else. We do have two big advantages, however.First off, you. You have a taste now of ultimate victory, and that, coupled with your towering talent andthe creative energy that pervades this network makes me excited and confident for next year. We alsohave belief – the kind of belief that allows us to take tremendous creative risks and soar as a result. Andnow we have a new sort of belief. We believe we can win because we already have. Our ability to floodevery category with Finalists – something that we have been focusing on for two years now – has paid off.We have still more untapped potential. When we are all sharing and working together, Ogilvy & Matherwill be the best in the world, without equal. Our goal for 2013 will be to keep up with our blistering paceof creative growth and pervade creativity throughout our network. Another Grand Prix or 2 wouldn’t hurteither.I know we can do it. So, let’s get started.Best,Khai! "!
  3. 3. NETWORK OF THE YEAR 10 7 5 3 GRAND TOTAL TOTAL GOLD SILVER BRONZE PRIX LIONS SHORTLISTS #1 OGILVY 1 12 20 50 83 308 #2 BBDO 0 14 19 45 78 273 #3 DDB 0 9 18 52 79 288 ! PERFORMANCE BY CATEGORY 10 7 5 3 1CATEGORY GRAND PRIX GOLD SILVER BRONZE FINALISTS TOTAL LIONS POINTSOutdoor 1 3 6 8 45 18 130Press 0 1 3 7 35 11 78Promo & Activation 0 4 0 3 21 7 58Direct 0 1 2 4 20 7 49Media 0 0 3 4 15 7 42Branded Content &Entertainment 0 2 1 4 3 7 34PR 0 0 1 4 13 5 30Design 0 1 0 4 6 5 25Radio 0 0 1 4 8 5 25Cyber 0 0 2 2 4 4 20Film 0 0 0 4 5 4 17Mobile 0 0 1 1 4 2 12Film Craft 0 0 0 1 0 1 3Titanium & Integrated 0 0 0 0 2 0 2Creative Effectiveness 0 0 0 0 1 0 1TOTAL 1 12 20 50 182 83 526 ! REGIONAL PERFORMANCE OVERVIEW 10 7 5 3 1 REGION GRAND PRIX GOLD SILVER BRONZE FINALISTS TOTAL LIONS TOTAL POINTS EMEA 0 4 10 17 62 31 191 LATINA 0 5 9 16 61 30 189 AP 1 2 1 14 49 18 120 NA 0 1 0 3 10 4 26 TOTAL 1 12 20 50 182 83 526 ! ! ! ! #!
  4. 4. ! REGIONAL BREAKDOWN BY POINTS AND LIONS WON 0 10 7 5 3 1 GRAND TOTALOFFICE SHORTLISTS PRIX GOLD SILVER BRONZE FINALISTS LIONS POINTSEMEA 104 0 4 10 17 62 31 191London 21 0 0 3 4 10 7 37Cape Town 14 0 1 2 4 7 7 36Tunis 8 0 3 0 1 4 4 28Paris 13 0 0 2 3 8 5 27Frankfurt 15 0 0 2 3 6 5 25Dubai 9 0 0 1 0 8 1 13Johannesburg 8 0 0 0 1 4 1 7Dublin 1 0 0 0 1 0 1 3Kiev 3 0 0 0 0 3 0 3Amsterdam 2 0 0 0 0 2 0 2Copenhagen 2 0 0 0 0 2 0 2Coley Porter BellLondon 1 0 0 0 0 1 0 1Milan 1 0 0 0 0 1 0 1OgilvyActionDusseldorf 1 0 0 0 0 1 0 1OgilvyAction London 1 0 0 0 0 1 0 1OgilvyAction Madrid 1 0 0 0 0 1 0 1OgilvyOne Athens 1 0 0 0 0 1 0 1OgilvyOne Madrid 1 0 0 0 0 1 0 1SPN Ogilvy St.Petersburg 1 0 0 0 0 1 0 1LATINA 114 0 5 9 16 61 30 189Sao Paulo 53 0 4 5 7 21 16 95Buenos Aires 17 0 0 1 2 14 3 25Bogota 15 0 0 1 2 8 3 19Mexico City 12 0 0 0 3 7 3 16Guatemala 6 0 1 0 1 4 2 14Santiago 8 0 0 1 0 6 1 11San Jose 2 0 0 1 1 0 2 8Lima 1 0 0 0 0 1 0 1ASIA PACIFIC 76 1 2 1 14 49 18 120Sydney 11 0 1 1 5 4 7 31Shanghai 4 1 1 0 0 2 2 19Singapore 16 0 0 0 2 13 2 19Bangkok 8 0 0 0 3 4 3 13Kuala Lumpur 12 0 0 0 0 12 0 12Mumbai 8 0 0 0 3 1 3 10Brand David Comm.New Delhi 4 0 0 0 0 4 0 4Hong Kong 4 0 0 0 1 0 1 3Ho Chi Minh 3 0 0 0 0 3 0 3Makati City 3 0 0 0 0 3 0 3Gurgaon 2 0 0 0 0 2 0 2Ogilvy ImpactAustralia 1 0 0 0 0 1 0 1NA 14 0 1 0 3 10 4 26New York 14 0 1 0 3 10 4 26TOTALS 308 1 12 20 50 182 83 526 ! ! ! $!
  5. 5. PERFORMANCE BY OFFICE 0 10 7 5 3 1 GRAND TOTAL OFFICE SHORTLISTS PRIX GOLD SILVER BRONZE FINALISTS LIONS POINTS 1 Sao Paulo 53 4 5 7 21 16 95 2 London 21 3 4 10 7 37 3 Cape Town 14 1 2 4 7 7 36 4 Sydney 11 1 1 5 4 7 31 5 Tunis 8 3 1 4 4 28 6 Paris 13 2 3 8 5 27 7 New York 14 1 3 10 4 26 8 Frankfurt 15 2 3 6 5 25 9 Buenos Aires 17 1 2 14 3 2510 Bogota 15 1 2 8 3 1911 Shanghai 4 1 1 2 2 1912 Singapore 16 2 13 2 1913 Mexico City 12 3 7 3 1614 Guatemala 6 1 1 4 2 1415 Bangkok 8 3 4 3 1316 Dubai 9 1 8 1 1317 Kuala Lumpur 12 12 0 1218 Santiago 8 1 6 1 1119 Mumbai 8 3 1 3 1020 San Jose 2 1 1 2 821 Johannesburg 8 1 4 1 7 Brand David Communications22 New Delhi 4 4 0 423 Dublin 1 1 1 324 Hong Kong 4 1 1 325 Ho Chi Minh 3 3 0 326 Kiev 3 3 0 327 Makati City 3 3 0 328 Amsterdam 2 2 0 229 Copenhagen 2 2 0 230 Gurgaon 2 2 0 2 Coley Porter31 Bell London 1 1 0 132 Lima 1 1 0 133 Milan 1 1 0 1 Ogilvy Action34 Dusseldorf 1 1 0 1 Ogilvy Impact35 Australia 1 1 0 1 OgilvyAction36 London 1 1 0 1 OgilvyAction37 Madrid 1 1 0 1 OgilvyOne38 Athens 1 1 0 1 OgilvyOne39 Madrid 1 1 0 1 SPN Ogilvy St.40 Petersburg 1 1 0 1 ! ! %!
  6. 6. LIONS BY CATEGORY AND METALCategory Title Product Advertiser City AwardBranded BE THE COACH SOUTH AFRICAN BREWERIES CARLING BLACK LABEL Cape Town GOLDContent THE RETURN OFBranded DICTATOR BEN ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis GOLDContent ALIBranded A STEP FROM COCA-COLA COMPANY COKE ZERO Paris SILVERContent ZEROBranded RECIPE RECEIPT UNILEVER HELLMANNS São Paulo BRONZEContentBranded A STEP FROM COCA-COLA COMPANY COKE ZERO Paris BRONZEContent ZERO THE WORSTBranded BREATH IN THE FERRERO TIC TAC Paris BRONZEContent WORLDBranded CENTENNIAL IBM IBM New York BRONZEContent FILMSBranded KARAOKE BAR AURORA & BOTECO FERRAZ CHAIN OF BARS São Paulo ShortlistContent BREATHALIZERBranded LE CLUB PERRIER NESTLÉ WATERS PERRIER Paris ShortlistContentBranded THE HORIZONS DUPONT DUPONT New York ShortlistContent PROJECTCreative WATSON IBM IBM New York ShortlistEffectiveness THE SMALLESTCyber IKEA IKEA Dubai SILVER IKEA STORE THE DOVE ADCyber DOVE BRAND UNILEVER London SILVER MAKEOVER THE DOVE ADCyber DOVE BRAND UNILEVER London BRONZE MAKEOVER THE GNOME PRECISION SCALES &Cyber KERN & SOHN London BRONZE EXPERIMENT CALIBRATION CHROMECyber EXPERIMENT: CHROME LAUNCH IN ASIA GOOGLE Singapore Shortlist RAMAYANA TAKE THEM TOCyber ING DIRECT ING DIRECT SPAIN Madrid Shortlist SCHOOL THE WORLDSCyber DEEPEST BORJOMI IDS Kiev Shortlist WEBSITE THE GNOME PRECISION SCALES &Cyber KERN & SOHN London Shortlist EXPERIMENT CALIBRATIONDesign THINK IBM IBM New York GOLD HAPPINESS THE COCA-COLADesign COCA-COLA São Paulo BRONZE REFILL COMPANYDesign BOOKCALENDAR GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City BRONZE CAFÉ TERRACE BRONZEDesign AT NIGHT, THE ARTIST COLOR PENCILS FABER-CASTELL Singapore CAMPAIGN SCREAM ICONS OFDesign IBM IBM New York BRONZE PROGRESSDesign ROAD LETTERS MOBILE COMPANY CLARO São Paulo Shortlist THE COCA-COLADesign COKEHANDS COCA-COLA Shanghai Shortlist COMPANY ! &!
  7. 7. QUICK DRAW MATTEL SOUTHEAST KualaDesign PICTIONARY Shortlist WINS ASIA Lumpur THE SMALLESTDesign IKEA STORE IN IKEA IKEA Dubai Shortlist THE WORLD MORRISONSDesign M SAVERS MORRISONS London Shortlist SAVERS FOODS TURNINGDesign NEGATIVES INTO IBM IBM New York Shortlist POSITIVES HALF OF HBODirect HBO PREMIUM PACKAGE CLARO TV Guatemala GOLD FOR FREEDirect RECIPE RECEIPT HELLMANN’S MAYONNAISE UNILEVER São Paulo SILVER THE GNOME PRECISION SCALES &Direct KERN & SOHN London SILVER EXPERIMENT CALIBRATION COCA-COLA SOUTHDirect SHARE A COKE COCA-COLA Sydney BRONZE PACIFICDirect IFOLD SAVING PAPER VODAFONE INDIA Mumbai BRONZE THEDirect BLUEMOTION BLUEMOTION VOLKSWAGEN Cape Town BRONZE LABEL SOUTH AFRICANDirect BE THE COACH CARLING BLACK LABEL Cape Town BRONZE BREWERIES MOM CALLINGDirect AMMAR AMMAR Buenos Aires Shortlist CARDSDirect CHEER O METER COCA-COLA COCA-COLA Buenos Aires ShortlistDirect TANG SHAKER TANG DRINK TANG Buenos Aires Shortlist COCA-COLA SOUTHDirect SHARE A COKE COCA-COLA Sydney Shortlist PACIFIC HAPPINESS THE COCA-COLADirect COCA-COLA São Paulo Shortlist REFILL COMPANYDirect MAGAZINEYOU MAGAZINE MAGAZINE LUIZA São Paulo Shortlist FINDING TRUEDirect THE NORTH FACE VF Shanghai Shortlist NORTHDirect DOUBLE BALL POWERADE ION4 COCA-COLA COLOMBIA Bogotá Shortlist REARVIEW KIA MOTORSDirect REARVIEW CAMERA Bogotá Shortlist CAMERA RACE COLOMBIA THE WORSTDirect BREATH IN THE TIC TAC FERRERO Paris Shortlist WORLDDirect SCRABBLE TALES SCRABBLE GAME LA JUGUETERÍA Guatemala Shortlist THE COKE HUG THE COCA-COLADirect COCA-COLA Singapore Shortlist MACHINE COMPANY SOUTH AFRICANDirect BE THE COACH CARLING BLACK LABEL Cape Town Shortlist BREWERIES HOTEL FOR ISLAZUL SHOPPINGDirect SHOPPING CENTER Madrid Shortlist PLANTS CENTER THE RETURN OFDirect DICTATOR BEN ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis Shortlist ALI THE RETURN OFDirect DICTATOR BEN ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis Shortlist ALI THE WORLDSDirect DEEPEST BORJOMI IDS Kiev Shortlist WEBSITE THE DOVE ADDirect DOVE BRAND UNILEVER London Shortlist MAKEOVER ! !
  8. 8. Direct DETAILS FIRST CLASS CABIN BRITISH AIRWAYS London ShortlistDirect PREDICTIONS PREDICTIVE ANALYSIS SOFTWARE IBM London ShortlistFilm CATOAST GLOBALBEV FLYING HORSE São Paulo BRONZE WOODS, BRONZEFilm BURIED, GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City CAMPAIGN EXECUTED SILENCE OFFilm THAI LIFE INSURANCE THAI LIFE INSURANCE Bangkok BRONZE LOVE THE RETURN OFFilm DICTATOR BEN ENGAGEMENT CITOYEN TUNISIAN DEMOCRACY Tunis BRONZE ALI NATIONALFilm ABC ABRAMET ASSOCIATION OF São Paulo Shortlist TRAFFIC MEDICINEFilm THE DROP NESTLÉ WATERS PERRIER Paris Shortlist HAPPY NEW MEDICAL CAREFilm EMERGENCY Milan Shortlist YEAR? CHARITY BITE-BACK SHARK AND MARINEFilm SHARKFIN ANTI SHARK FINNING London Shortlist CONSERVATIONFilm BEING WITH YOU MTV STAYING ALIVE MTV STAYING ALIVE London ShortlistFilm Craft I CANT WAIT ISPCC ISPCC Dublin BRONZE COCA-COLA SOUTHMedia SHARE A COKE COCA-COLA Sydney SILVER PACIFIC OROVERDE - DIE TROPENWALDSTIFTUNGMedia DONATION ARMY OROVERDE Frankfurt SILVER (RAINFOREST FOUNDATION) THEMedia BLUEMOTION BLUEMOTION VOLKSWAGEN Cape Town SILVER LABEL TEDXMedia TED TALKS TED Buenos Aires BRONZE HAIRDRESSERS COCA-COLA SOUTHMedia SHARE A COKE COCA-COLA Sydney BRONZE PACIFIC COCA-COLA SOUTHMedia SHARE A COKE COCA-COLA Sydney BRONZE PACIFIC HALF OF HBOMedia HBO PREMIUM PACKAGE CLARO TV Guatemala BRONZE FOR FREEMedia PAPERTWEETOS COCA-COLA COCA-COLA Buenos Aires Shortlist HAPPINESS THE COCA-COLAMedia COCA-COLA São Paulo Shortlist REFILL COMPANYMedia MAGAZINEYOU MAGAZINE MAGAZINE LUIZA São Paulo Shortlist THE COCA-COLAMedia SPRITE SHOWER SPRITE São Paulo Shortlist COMPANY THE COCA-COLAMedia SPRITE SHOWER SPRITE São Paulo Shortlist COMPANYMedia PIN BALL PARK ASSIST FORD Paris Shortlist KualaMedia NEXT GAMES MILO CANS MILO Shortlist LumpurMedia SUBTITLE MAN ENGLISH EXCELLENCE ENGLISH EXCELLENCE Lima Shortlist YOUTUBE WILDERNESSMedia ANTI-POACHING INITIATIVE Cape Town Shortlist INTERVENTIONS FOUNDATION SOUTH AFRICANMedia BE THE COACH CARLING BLACK LABEL Cape Town Shortlist BREWERIES ! (!
  9. 9. SOUTH AFRICANMedia BE THE COACH CARLING BLACK LABEL Cape Town Shortlist BREWERIES THAI HEALTHMedia SMOKING KID ANTI-SMOKING AWARENESS PROMOTION Bangkok Shortlist FOUNDATION WETHERSPOON BACARDI BROWN FORMAN BACARDI BROWNMedia London Shortlist CONNECT BRANDS FORMAN BRANDS US OPENMedia IBM IBM New York Shortlist COURTCONNECT US OPENMedia IBM IBM New York Shortlist COURTCONNECT SOUTH AFRICANMobile BE THE COACH CARLING BLACK LABEL Cape Town SILVER BREWERIES HAPPINESS THE COCA-COLAMobile COCA-COLA São Paulo BRONZE REFILL COMPANY HAPPINESS THE COCA-COLAMobile COCA-COLA São Paulo Shortlist REFILL COMPANYMobile KEYFREE LOGIN KEYFREE SYSTEM FORD Paris Shortlist LACTA MOBILEMobile LACTA KRAFT FOODS Athens Shortlist APP SOUTH AFRICANMobile BE THE COACH CARLING BLACK LABEL Cape Town Shortlist BREWERIES THE COCA-COLA GRANDOutdoor COKEHANDS COCA-COLA Shanghai COMPANY PRIX COCA-COLA SOUTHOutdoor SHARE A COKE COCA-COLA Sydney GOLD PACIFIC DONALD TRUMP, RICHARD GOLDOutdoor BRANSON, TIGER FORBES MAGAZINE FORBES BRASIL São Paulo CAMPAIGN WOODS, MARK ZUCKERBERG THE COCA-COLAOutdoor COKEHANDS COCA-COLA Shanghai GOLD COMPANYOutdoor TANG SHAKER TANG DRINK TANG Buenos Aires SILVEROutdoor RECIPE RECEIPT HELLMANN’S MAYONNAISE UNILEVER São Paulo SILVEROutdoor SPRITE SHOWER SPRITE COCA-COLA COMPANY São Paulo SILVER GRUPO EXITO - SILVEROutdoor EGG, TOAST CARULLA COOKING SCHOOL Bogotá CARULLA CAMPAIGNOutdoor BIG BANG! LEGO UNIVERSAL San José SILVER THE WORSTOutdoor BREATH IN THE TIC TAC FERRERO Paris SILVER WORLDOutdoor RUGBEER CERVEZA SALTA CERVEZA SALTA Buenos Aires BRONZE SHARE A COKE COCA-COLA SOUTHOutdoor - BOTTLES AND COCA-COLA Sydney BRONZE PACIFIC CANS BRONZEOutdoor A, T, I MOBILE COMPANY CLARO São Paulo CAMPAIGN GRUPO EXITO - BRONZEOutdoor EGG, TOAST CARULLA COOKING SCHOOL Bogotá CARULLA CAMPAIGNOutdoor BIG BANG! LEGO UNIVERSAL San José BRONZEOutdoor THE SCREAM ARTIST COLOR PENCILS FABER-CASTELL Singapore BRONZE THAI HEALTHOutdoor SMOKING KID ANTI-SMOKING AWARENESS PROMOTION Bangkok BRONZE FOUNDATION ! )!
  10. 10. PARIS, BRONZEOutdoor MOSCOW, EXPEDIA CITY BREAKS EXPEDIA London CAMPAIGN LONDONOutdoor CHEER O METER COCA-COLA COCA-COLA Buenos Aires Shortlist TEDXOutdoor TED TALKS TED Buenos Aires Shortlist HAIRDRESSERS COCA-COLA COCA-COLA SOUTHOutdoor COCA-COLA Sydney Shortlist BOTTLE BAT PACIFIC COCA-COLA SOUTHOutdoor SHARE A COKE COCA-COLA Sydney Shortlist PACIFIC HAPPINESS THE COCA-COLAOutdoor COCA-COLA São Paulo Shortlist REFILL COMPANYOutdoor A MOBILE COMPANY CLARO São Paulo ShortlistOutdoor T MOBILE COMPANY CLARO São Paulo ShortlistOutdoor S MOBILE COMPANY CLARO São Paulo ShortlistOutdoor I MOBILE COMPANY CLARO São Paulo ShortlistOutdoor BANANA ALARM ODIS Santiago ShortlistOutdoor BIKINI ALARM ODIS Santiago ShortlistOutdoor BABYS BOTTLE ALARM ODIS Santiago ShortlistOutdoor NUMBERS LOCK ODIS Santiago ShortlistOutdoor BEAR SLEEP BAG SELK-BAG Santiago ShortlistOutdoor BEES SLEEP BAG SELK-BAG Santiago Shortlist DOWNLOADOutdoor COKE FM COCA-COLA COLOMBIA Bogotá Shortlist CONCERT MERCEDEZ BENZ / BLIND SPOTOutdoor FACES WOMEN DAIMLER COLOMBIA Bogotá Shortlist ASSIST MERCEDEZ BENZ / BLIND SPOTOutdoor FACES MEN DAIMLER COLOMBIA Bogotá Shortlist ASSIST REARVIEW KIA MOTORSOutdoor REARVIEW CAMERA Bogotá Shortlist CAMER RACE COLOMBIAOutdoor PIN BALL PARK ASSIST FORD Paris Shortlist WITHOutdoor IMMEDIATE CHILDRENS CHARITY AFRICAN ANGEL Düsseldorf Shortlist EFFECT OROVERDE THE THE DONATION OROVERDE THE RAINFORESTOutdoor RAINFOREST Frankfurt Shortlist ARMY FOUNDATION FOUNDATION ALPHA CAN /Outdoor DOGVERTISER DOG TRAINING Guatemala Shortlist EUKANUBA CHANTING CANCER PATIENTS AIDOutdoor ANTI-SMOKING INITIATIVE Mumbai Shortlist LIGHTER ASSOCIATION SOLIANCE PHARMAOutdoor PIG ATTACK PEPTOCID ANTACID TABLETS New Delhi Shortlist PRODUCTS SOLIANCE PHARMAOutdoor BUFFALO ATTACK PEPTOCID ANTACID TABLETS New Delhi Shortlist PRODUCTS SOLIANCE PHARMAOutdoor DEER ATTACK PEPTOCID ANTACID TABLETS New Delhi Shortlist PRODUCTS SOLIANCE PHARMAOutdoor GOOSE ATTACK PEPTOCID ANTACID TABLETS New Delhi Shortlist PRODUCTS TRUCKOutdoor YAHOO MAIL YAHOO INDIA Gurgaon Shortlist ATTACHMENT CARRY HEAVYOutdoor YAHOO MAIL YAHOO INDIA Gurgaon Shortlist ATTACHMENTS MATTEL SOUTHEAST KualaOutdoor FENCING PICTIONARY Shortlist ASIA Lumpur ! *+!
  11. 11. MATTEL SOUTHEAST KualaOutdoor BEAR PICTIONARY Shortlist ASIA Lumpur MATTEL SOUTHEAST KualaOutdoor BATTLESHIP PICTIONARY Shortlist ASIA LumpurOutdoor THE BILLBOOK GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City ShortlistOutdoor EDITH NUBRENZA PATCHES NUBRENZA Mexico City ShortlistOutdoor PASCUAL NUBRENZA PATCHES NUBRENZA Mexico City Shortlist CAFÉ TERRACEOutdoor ARTIST COLOR PENCILS FABER-CASTELL Singapore Shortlist AT NIGHTOutdoor THE SCREAM ARTIST COLOR PENCILS FABER-CASTELL Singapore Shortlist THE COKE HUG THE COCA-COLAOutdoor COCA-COLA Singapore Shortlist MACHINE COMPANY FANTASY PHOTOOutdoor MANGA PENS RANGE FABER-CASTELL Singapore Shortlist BOOTH FATALOutdoor MASTER TRAP VENUS TECHNOLOGY Bangkok Shortlist ATTRACTION FORESTS FOROutdoor WWF WWF THAILAND Bangkok Shortlist LIFEOutdoor SHAWARMA IKEA RESTAURANT + CAFE IKEA Dubai ShortlistOutdoor HOTDOG IKEA RESTAURANT + CAFE IKEA Dubai ShortlistOutdoor MEATBALLS IKEA RESTAURANT + CAFE IKEA Dubai Shortlist THE DOVE ADPR DOVE UNILEVER London SILVER MAKEOVER COCA-COLA SOUTHPR SHARE A COKE COCA-COLA Sydney BRONZE PACIFIC THE NEW STÄDEL MUSEUMPR FUNDRAISING CAMPAIGN Frankfurt BRONZE STÄDEL FRANKFURT SOUTH AFRICANPR BE THE COACH CARLING BLACK LABEL Cape Town BRONZE BREWERIESPR MADRID IBM IBM New York BRONZE McDONALDSPR ALL ABOUT ME FOOD SERVICE INDUSTRY St Leonards Shortlist AUSTRALIA DONATE YOURPR NON-PROFIT INSTITUTION GRAACC São Paulo Shortlist FAME YOUNGSTERS AGAINSTPR SCARECROOKS CAMPAIGN AGAINST ROBBERY VIOLENCE Guatemala Shortlist ORGANIZATION YOUNGSTERS AGAINSTPR SCARECROOKS CAMPAIGN AGAINST ROBBERY VIOLENCE Guatemala Shortlist ORGANIZATION NOVARTIS CONSUMERPR VOLTEXERCISE! PAIN RELIEF GEL St Petersburg Shortlist HEALTH THE COKE HUG THE COCA-COLAPR COCA-COLA Singapore Shortlist MACHINE COMPANY SOUTH AFRICANPR BE THE COACH CARLING BLACK LABEL Cape Town Shortlist BREWERIESPR WALL OF HOPE CORPORATE RESPONSABILITY KFC Johannesburg Shortlist THE RETURN OFPR DICTATOR BEN ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis Shortlist ALI SPRITE CRICKETPR SOFT DRINK COCA-COLA Dubai Shortlist STARSPR CENTENNIAL CORPORATE COMMUNICATION IBM New York Shortlist ! **!
  12. 12. MEXICO: THE CONSEJO DE PLACE YOUPR COUNTRY PROMOTION PROMOCION New York Shortlist THOUGHT YOU TURISTICA DE MEXICO KNEWPR OGILVY NOTES OGILVY OGILVY New York Shortlist GOLDPress A, T, S, I MOBILE COMPANY CLARO São Paulo CAMPAIGN BILL GATES, DONALD TRUMP, RICHARD SILVERPress FORBES MAGAZINE FORBES BRASIL São Paulo BRANSON, TIGER CAMPAIGN WOODS, MARK ZUCKERBERG DONALD TRUMP, SILVERPress RICHARD FORBES MAGAZINE FORBES BRASIL São Paulo CAMPAIGN BRANSON MAGICIAN, ZMG (NEWSPAPER ZMG (NEWSPAPER MARKETING SILVERPress SHOWGIRL, MARKETING Frankfurt ASSOCIATION) CAMPAIGN LILLIPUTIAN ASSOCIATION) BRONZEPress A, T, S, I MOBILE COMPANY CLARO São Paulo CAMPAIGN GETTY BEAR, BRONZEPress GETTY RALLY, ROYALTY FREE IMAGES GETTY IMAGES Bogotá CAMPAIGN GETTY SHARK SISTER, FACEBOOK, BRONZEPress FLEUROP FLEUROP Frankfurt RECORD CAMPAIGN PRODUCER CONFUSION, BRONZEPress KNOTS, PUZZLE, ORBIS FUNDRAISING ORBIS Hong Kong CAMPAIGN STROKES REFRIGERATOR, BRONZEPress HOTWHEELS MATTEL TOYS Mumbai DRAWERS, SOFA CAMPAIGN BARBED WIRE, PERFETTI VAN MELLE BRONZEPress NAILS, ELECTRIC MENTOS SOUR MARBELS Mumbai INDIA CAMPAIGN SHOCK BEDROOM, MR.CURTAIN BRONZEPress MR.CURTAIN Bangkok LIVINGROOM (THAILAND) CAMPAIGNPress MOROCHITA AMMAR AMMAR Buenos Aires ShortlistPress PAMELA AMMAR AMMAR Buenos Aires ShortlistPress SCARLETT AMMAR AMMAR Buenos Aires ShortlistPress BILL GATES FORBES MAGAZINE FORBES BRASIL São Paulo ShortlistPress DONALD TRUMP FORBES MAGAZINE FORBES BRASIL São Paulo Shortlist RICHARDPress FORBES MAGAZINE FORBES BRASIL São Paulo Shortlist BRANSON NO HAIR ANDPress FERNET BRANCA FERNET BRANCA Copenhagen Shortlist POTBELLY BETTER TASTEPress FERNET BRANCA FERNET BRANCA Copenhagen Shortlist IN MENPress PORSCHE FLEUROP FLEUROP Frankfurt ShortlistPress TOILET SEAT FLEUROP FLEUROP Frankfurt ShortlistPress WITNESS BOX FLEUROP FLEUROP Frankfurt Shortlist MATTEL SOUTHEAST KualaPress BATTLESHIP PICTIONARY Shortlist ASIA Lumpur MATTEL SOUTHEAST KualaPress FENCING PICTIONARY Shortlist ASIA Lumpur MATTEL SOUTHEAST KualaPress BATTLESHIP PICTIONARY Shortlist ASIA Lumpur ! *"!
  13. 13. MATTEL SOUTHEAST KualaPress FENCING PICTIONARY Shortlist ASIA Lumpur MATTEL SOUTHEAST KualaPress BATTLESHIP PICTIONARY Shortlist ASIA Lumpur MATTEL SOUTHEAST KualaPress FENCING PICTIONARY Shortlist ASIA LumpurPress LOVE GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City ShortlistPress POLITICIANS GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City ShortlistPress TESTIMONY GANDHI BOOKSTORES GANDHI BOOKSTORES Mexico City Shortlist MEDICAL CENTER SANPress FARM PEDIATRIC EMERGENCY SERVICES JOSÉ HOSPITAL. TEC Mexico City Shortlist HEALTHPress THE SCREAM ARTIST COLOR PENCILS FABER-CASTELL Singapore Shortlist CAFÉ TERRACEPress ARTIST COLOR PENCILS FABER-CASTELL Singapore Shortlist AT NIGHTPress OFFICE SELF STORAGE SOLUTIONS BIG ORANGE Singapore ShortlistPress KITCHEN SELF STORAGE SOLUTIONS BIG ORANGE Singapore ShortlistPress LIVING ROOM SELF STORAGE SOLUTIONS BIG ORANGE Singapore Shortlist __________EDPress BOURNVILLE KRAFT/CADBURY Johannesburg Shortlist GOLFERS VARSITYPress BOURNVILLE KRAFT/CADBURY Johannesburg Shortlist _____________S ORANGE BABIESPress OUTCOME BABY DELIVERY Amsterdam Shortlist FOUNDATIONPress DAVE VASELINE MEN UNILEVER PHILIPPINES Makati City ShortlistPress JOSEPH VASELINE MEN UNILEVER PHILIPPINES Makati City ShortlistPress MARC VASELINE MEN UNILEVER PHILIPPINES Makati City Shortlist Ho Chi MinhPress FERRARI HIGH PERFORMANCE OIL CASTROL Shortlist City Ho Chi MinhPress AUDI HIGH PERFORMANCE OIL CASTROL Shortlist City Ho Chi MinhPress PORSCHE HIGH PERFORMANCE OIL CASTROL Shortlist CityPromo & RECIPE RECEIPT HELLMANN’S MAYONNAISE UNILEVER São Paulo GOLDActivationPromo & THE COCA-COLA SPRITE SHOWER SPRITE São Paulo GOLDActivation COMPANY THE RETURN OFPromo & DICTATOR BEN ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis GOLDActivation ALI THE RETURN OFPromo & DICTATOR BEN ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis GOLDActivation ALIPromo & THE COCA-COLA SPRITE SHOWER SPRITE São Paulo BRONZEActivation COMPANYPromo & PIN BALL PARK ASSIST FORD Paris BRONZEActivationPromo & MUSEO DE MEMORIA Y MUSEO DE MEMORIA Y TWEETBULLETS Mexico City BRONZEActivation TOLERANCIA TOLERANCIAPromo & MOM CALLING AMMAR AMMAR Buenos Aires ShortlistActivation CARDSPromo & CHEER O METER COCA-COLA COCA-COLA Buenos Aires ShortlistActivation ! *#!
  14. 14. Promo & GLAM SHELF SUAVE SHAMPOO UNILEVER Buenos Aires ShortlistActivationPromo & TEDX TED TALKS TED Buenos Aires ShortlistActivation HAIRDRESSERSPromo & TEDX TED TALKS TED Buenos Aires ShortlistActivation HAIRDRESSERSPromo & COCA-COLA SOUTH SHARE A COKE COCA COLA Sydney ShortlistActivation PACIFICPromo & KARAOKE BAR AURORA & CHAIN OF BARS São Paulo ShortlistActivation BREATHALYZER BOTECO FERRAZPromo & MAGAZINEYOU MAGAZINE MAGAZINE LUIZA São Paulo ShortlistActivationPromo & DOWNLOAD COKE FM COCA-COLA COLOMBIA Bogotá ShortlistActivation CONCERTPromo & DOUBLE BALL POWERADE ION4 COCA-COLA COLOMBIA Bogotá ShortlistActivationPromo & LE CLUB PERRIER PERRIER NESTLÉ WATERS Paris ShortlistActivation THE WORSTPromo & BREATH IN THE TIC TAC FERRERO Paris ShortlistActivation WORLDPromo & THE ABSOLUTE ACADAMY OF MUSIC, THEATRE HMTM HANNOVER Frankfurt ShortlistActivation PITCH AND MEDIAPromo & Kuala NEXT GAMES MILO CANS NESTLÉ PRODUCTS ShortlistActivation LumpurPromo & FANTASY PHOTO MANGA PENS RANGE FABER-CASTELL Singapore ShortlistActivation BOOTHPromo & SOUTH AFRICAN BE THE COACH CARLING BLACK LABEL Cape Town ShortlistActivation BREWERIES THAI HEALTHPromo & SMOKING KID ANTI-SMOKING AWARENESS PROMOTION Bangkok ShortlistActivation FOUNDATIONPromo & DUTCH SHARK FOUNDATION MUSEUM ISLE OF PAMPUS Amsterdam ShortlistActivation ALARM FORTISISLAND PAMPUSPromo & VIDEOSNATCH TUBORG CARLSBERG GROUP Kiev ShortlistActivation THE SMALLESTPromo & IKEA STORE IN IKEA IKEA Dubai ShortlistActivation THE WORLD GREATPromo & AMERICAN TRY- DEPEND KIMBERLY CLARK New York ShortlistActivation ON MARCOS, SILVERRadio EMERGENCY POLICE NUMBER CHILEAN POLICE Santiago JAVIERA CAMPAIGN THE ABSOLUTERadio MUSIC COURSE APPLICATION HMTM HANNOVER Frankfurt BRONZE PITCH MIRIAM, MICHAEL, BRONZERadio GREENPEACE GREENPEACE Johannesburg DAUGHTER, CAMPAIGN REUNITED KRAFT FOODS SOUTHRadio CHOIR STIMOROL TASTE TWIST Cape Town BRONZE AFRICA XFM NAKED BREAKFAST - AD POT VARIOUS/WAR CHILD BRONZERadio London BREAK 2, AD NOODLE/LOWCOSTHOLIDAYS.COM FUNDRAISER SHOW CAMPAIGN BREAK 3 THE ABSOLUTERadio MUSIC COURSE APPLICATION HMTM HANNOVER Frankfurt Shortlist PITCH ! *$!
  15. 15. DSTV TV CHANNEL ANDRadio BUS MULTICHOICE DSTV Johannesburg Shortlist PROGRAMMES SINHALESE RESCUE OF ABUSED DOMESTICRadio SAWAMNINJAH Dubai Shortlist RESCUE WORKERS IN LEBANON TAGALOG RESCUE OF ABUSED DOMESTICRadio SAWAMNINJAH Dubai Shortlist RESCUE WORKERS IN LEBANONRadio VINCENT ECOBOOST ENGINE FORD London ShortlistRadio JIMMY ECOBOOST ENGINE FORD London ShortlistRadio VINCENT ECOBOOST ENGINE FORD London ShortlistRadio JIMMY ECOBOOST ENGINE FORD London Shortlist THE RETURN OFTitanium & DICTATOR BEN ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN Tunis ShortlistIntegrated ALITitanium & CENTENNIAL IBM IBM New York ShortlistIntegrated ! ! *%!

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