FROM CINDERELLA CASTLE TO FERRARI WORLD
THE MAKING OF A GLOBAL THEME PARK DEVELOPMENT
THE MOSCOW REGION GOVERNOR’S PROGRAM...
LOCATION BASED ENTERTAINMENT
 Mega Theme Parks
 Disney World
 Universal Studios
 Efteling
 Lego Land
 Safari & Anima...
Modern theme parks emerged from traditional trade fairs and festivals dating back to medieval times.
Eventually, Farris wh...
Theme parks strive to provide an immersive guest experience by creating a suspended reality
setting of another place, time...
ANTATOMY OF A THEME PARK
 Attractions
 Rides
 Shows
 Stunts
 Games
 Food, Beverage &
Merchandizing
 Restaurants
 B...
THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
THE FUN STARTS HERE
AN EXAMPLE OF A PARK AND AN ATTRACTION
1999
46 ha
6
28
8
12...
THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
Port Of Entry
BOH Access
Wizarding
World of
Harry Potter
Jurassic
Park
Superher...
THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
AERIAL VIEW - SEPTEMBER 1999
Queue Area
Show & Ride Area
Maintenance BayAttraction Retail
ATTRACTION PLANNING
THE MOSCOW REGION GOVERNOR’S PROGRAM FORU...
THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
ASSEMBELLING THE PIECES
DESIGN DATA
 American National Standards Institute (ANSI)
 American Society of Heating and Refrigerating
Engineers (ASHR...
REVENUES
THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
There are more than 400 amusement parks and traditional attractions in...
Current trends are highly influenced by 2 important factors. Emerging technologies in digital media and
computer graphics ...
 Efficiency through employing
emerging technologies
 Increasing rides throughput
 Increasing safety
 Recycling of crea...
Opened: 2010
Dome: 20 ha
Park: 8.6 ha
Attractions: 21
Extreme Temp: 50+
Operating: 12 months
THE MOSCOW REGION GOVERNOR’S ...
THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
EFTELING PARK INTERIOR
WINTERSUMMER
THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
FERRARI WORLD INTERIOR
WINTERSUMMER
THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
COPING WITH NATURE
EFTELINGFERRARI
THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
SESONAL ACTIVITIES
EFTELING PARK
THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
SESONAL ACTIVITIES
FERRARI WPRLD
THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
СПАСИБО!
НАССЕР АБУЛЕЛА
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From cinderlla to ferrari 03 нассер абулела

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From cinderlla to ferrari 03 нассер абулела

  1. 1. FROM CINDERELLA CASTLE TO FERRARI WORLD THE MAKING OF A GLOBAL THEME PARK DEVELOPMENT THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
  2. 2. LOCATION BASED ENTERTAINMENT  Mega Theme Parks  Disney World  Universal Studios  Efteling  Lego Land  Safari & Animal Parks  Busch Gardens  Animal Kingdom  Wetland Park  SeaWorld Amusement Parks  Magic Mountain  Knott’s Berry Farm  Great Escape  Cedar Point  Water Parks  Wet & Wild  Typhoon Lagoon  Blizzard Beach  Ocean World THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
  3. 3. Modern theme parks emerged from traditional trade fairs and festivals dating back to medieval times. Eventually, Farris wheels and carousel rides became the common scene of a traditional amusement park. The construction of Disneyland in California nearly 60 years ago, is considered the starting date of the global theme park industry. Disney was configured from the beginning as a recreational model and was enthusiastically emulated, imitated and envied by a great number of developers and corporations. The industry’s business goals and position in global tourism has evolved to become a major tourist magnet rivaling natural historic monuments and exotic beaches as a major revenue generator for investors. A LITTLE BIT OF HISTORY THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM TIVOLI GARDENS Opened: 1843 Size: 8 Hectares EFTELING Opened: 1952 Size: 67 Hectares DISNEY Theme Park founded by Walt Disney in 1955 to become Disneyland “The Happiest Place On Earth” Mickey Mouse Cinderella Alice in Wonderland UNIVERSAL Movie filming studio founded by Carl Laemmle in 1912 to become Universal Studios “The Entertainment Capital of LA” Studio Tour Harry Potter Jurassic Park
  4. 4. Theme parks strive to provide an immersive guest experience by creating a suspended reality setting of another place, time and environment with reference to a popular character, legend, book or media (movies, cartoons or games). Designers continually push the envelope of sensory overload to attract repeat visitors and to live up to the tourists’ expectations. THE MAKING OF A GLOBAL THEME PARK Feasibility  Site Identification  Local Market Conditions  Tourism Market  Characteristics Of Comparable Industry.  Industry Trends  Potential Market Penetration  Financial Analysis Planning  Concept Evaluation  Project Plan  Operational Plan  Planning Design Parameters  Sponsorships  Environmental Impact Mitigation Design  Master-plan  Attraction Design  A/E Design  Infrastructure  Parking & Traffic Execution  Program Management  Construction  Operations’ Handover  Soft Opening Theming Scheme  Owned Creative IP’s  Licensed Creative IP’s Public-Private Partnership Opportunities THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM
  5. 5. ANTATOMY OF A THEME PARK  Attractions  Rides  Shows  Stunts  Games  Food, Beverage & Merchandizing  Restaurants  Bars  Snack & Beverage Carts  Retail Stores  Retail Carts  Operations  Administration  Technical Services  Facilities Management  Kitchen  Wardrobe  Administration Building  Operations Building  Safety & Security  In-Park Services  In-Park Support  Warehouse  IT Hub  Employee Services  Central Shops  Entertainment Rehearsal  Employee Services THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM  Live Entertainment  Street Parades  Meet & Greet  Guest Services  Ticketing  Customer Service  VIP Lounges  Guest Facilities  Bathrooms  Car Parking  Stroller Parking Front Of House Back Of House
  6. 6. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM THE FUN STARTS HERE AN EXAMPLE OF A PARK AND AN ATTRACTION 1999 46 ha 6 28 8 12 $1.2B 6M 8M Opening: Area: Lands: Attractions: Retail Outlets: F&B Outlets: Construction: Visitors 2000: Visitors 2012:
  7. 7. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM Port Of Entry BOH Access Wizarding World of Harry Potter Jurassic Park Superhero Island Toon Lagoon Dr. Seuss Landing Lost Continent MASTER-PLAN CITY WALK PARKING
  8. 8. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM AERIAL VIEW - SEPTEMBER 1999
  9. 9. Queue Area Show & Ride Area Maintenance BayAttraction Retail ATTRACTION PLANNING THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM Type: Rating: Area: Cost: PHC: Dark Ride Family - D 4,600 sm $33 M 900
  10. 10. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM ASSEMBELLING THE PIECES
  11. 11. DESIGN DATA  American National Standards Institute (ANSI)  American Society of Heating and Refrigerating Engineers (ASHRAE)  American Society of Mechanical Engineers (ASME)  American Water Works Association (AWWA)  National Electrical Manufacturers Association (NEMA)  National Fire Protection Association (NFPA)  International Mechanical code (IMC)  International Plumbing Code (IPC)  International Building Code (IBC)  International Fire Code (IFC)  International Energy Conservation Code (IECC)  Underwriters Laboratory (UL)  Association of Edison Illuminating Companies (AEIC)  Certified Ballast Manufacturers (CBM)  Electrical Testing Laboratories (ETL)  Illuminating Engineering Society of North America (IESNA)  Institute of Electrical and Electronics Engineers (IEEE)  Cable Insulated Engineers Association (ICEA)  Construction Specifications Institute (CSI)  ASTM International – Committee F24 (ASTM- F24)  Americans with Disabilities Act (ADA)  General Performance Specification (GPS) THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM  Projected Attendance  Design Day  Attraction Practical Hourly Capacity  Hourly Meal Count  Utility Caps  Guest Flow  Meal Cap  Family – D Ticket  Children – C Ticket  Thrill – E Ticket Codes: Capacities Ride Type/Ratings:
  12. 12. REVENUES THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM There are more than 400 amusement parks and traditional attractions in the United States.  The industry generates $57 billion annually for the US economy  In 2008, amusement parks in the United States entertained 300 million visitors.  In Europe there are more than 300 parks with overall attendance of 150 million visitors and annual revenues of 10 billion Euros.  Amusement parks globally generated $24.0 billion in revenues in  2007. Function Distribution By Revenue Function Distribution By Area IAAPA 2009 + Other Sources
  13. 13. Current trends are highly influenced by 2 important factors. Emerging technologies in digital media and computer graphics as well as global demands for entertainment outside of North America. Increasing popularity of computer photorealism, has created an abundance of theming materials for developers to exploit. This includes, movies and cartoons as well as digital games of science fictions, mythical legends and fantasy chronicles. It also set higher expectations for guest experience and sensory stimulations. This has created a new demand for technical expertise and technologies previously only available for the hi-tech space and defense industries thus raising development costs. Meanwhile, developers continue to find ways to increase profitability and accelerate payback by maximizing rides throughput and increasing lucrative food and retail venues in their parks. Across the world, consumers’ access to Entertainment and Media content and experiences is being democratized globally by expanding access to the Internet and explosive growth in smart devices. And while traditional, non-digital media will continue to dominate overall E&M spending globally throughout the coming five years, the growth will be in digital. CONCLUSION THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM The far reaching distribution of those movies, cartoons and games in emerging markets contributed to creating new consumer demographics and opened new avenues for recycling ideas and IP licenses. New concept of indoor mega parks has emerged to adapt to local environments or severe climate conditions. Opened: Dome: Park: Attractions: 2010 20 ha 8.6 ha 21 FERRARI WORLD
  14. 14.  Efficiency through employing emerging technologies  Increasing rides throughput  Increasing safety  Recycling of creative ideas and IP’s  Trade name franchising  Standardization  Retheming of existing rides  Less animatronics and more digital media  Increasing reliance on revenue generating food service and retail  Outsourcing  Reducing footprint  Promoting special events  Prolonging operational hours  Accelerating development schedules  Reliance on automation 1. The park's attractions 2. Competition 3. Seasonality 4. Price and advertising 5. Overall trends in the economic, political and socio-demographics. The five main drivers of theme park attendance are: THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM Theme parks of the future will continue to follow changes in consumer demographics and to seek potential new markets. Reliance on advancing technological innovations will continue to increase sensory impact, cost efficiency and profitability. DRIVERS AND THE FUTURE
  15. 15. Opened: 2010 Dome: 20 ha Park: 8.6 ha Attractions: 21 Extreme Temp: 50+ Operating: 12 months THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM Ferrari World Efteling Park Opened: 1952 Total Site; 200 ha Park: 67 ha Attractions: 36 Extreme Temp: -3 Operating: 12 months A TALE OF TWO PARKS
  16. 16. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM EFTELING PARK INTERIOR WINTERSUMMER
  17. 17. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM FERRARI WORLD INTERIOR WINTERSUMMER
  18. 18. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM COPING WITH NATURE EFTELINGFERRARI
  19. 19. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM SESONAL ACTIVITIES EFTELING PARK
  20. 20. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM SESONAL ACTIVITIES FERRARI WPRLD
  21. 21. THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM СПАСИБО! НАССЕР АБУЛЕЛА

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