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Case PhV Bekunis
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Case PhV Bekunis

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Case PhV Bekunis Case PhV Bekunis Presentation Transcript

    • Medical and pharmaceutical specialized printed media, on-line media, blogs, social sites, etc. monitoring
    • Bekunis
    • Search period: 01.01.2011 – 01.05.2011
    Pharmacovigilance
  • Information about the side effects of drugs, the mention of the company, competitors' actions, etc. is very important for conducting business activity and decision-making. Speed ​​and quality of services will save you time and provide you with the maximal amount of information.
  • Search and tracking information using special tools enable to monitor specialized medical and pharmaceutical printed media, online mass media, forums, social networks, microblogging, presentations and videos
  • Let’s see a real case of media monitoring. In this example we’ll show the process and the results of monitoring for such drug as Bekunis
  • Process of collecting and processing initial data and monitoring printed media Medical and pharmaceutical specialized printed media CONVERSION Digital database Request Final report with all list of mentions of a drug or a company and possibility to view each article included in report
  • Internet sources monitoring process Search options Here you can view all articles in on-line media where Bekunis is mentioned Number of mentions for Bekunis found during period of search
  • The dynamic of mentions by the types of media The distribution of mentions by the types of media
    • time saving;
    • reasonable price of the service;
    • receiving important information about:
    • promotional activities of competitors;
    • mentions of the company in mass media with an estimation of publication tonality;
    • publications with mention of side effects of drugs
  •