Gamification

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Gamification

  1. 1. GAMIFICATION PRESENTATION SUB TITLE | STARBUCKS Alex
  2. 2. CONTENTS PART 1 INTRODUCTION || PART 2 STARBUCKS || REFERENCE GAMIFICATION OF STARBUCKS PART 3
  3. 3. PART 1 INTRODUCTION • What is Gamification? ☞ Game + Fication = Gamification!! It takes advantage of fun in game. As a result, customers are immerged in something that is used by customers repeteadly. • Gamification(2-process) ☞ Engage users & Solve the problem The most important thing is customer participation. PRESENTATION MAIN TITLE PART 1 INTRODUCTION
  4. 4. PART 1 INTRODUCTION • What is MDA Framework? (1) Mechanics : The components of game algorithms. (2) Dynamics : Player’s behavior in game mechanics. (3) Aesthetics : Emotional responses in game. MDA Framework is interaction by designer and player!! PRESENTATION MAIN TITLE PART 1 INTRODUCTION
  5. 5. PART 2 STARBUCKS Always people think about ‘Reward’, ‘Status’, ‘achievement’, ‘self-expression’, ‘competition’, ‘altruism’. • Reward : point, bonus • Status : level, leader board • Achievement : mission, challenge • Self-expression : community • Competition : match, trade, share • Altruism : charity, gift PRESENTATION MAIN TITLE PART 2 STARBUCKS
  6. 6. PART 2 STARBUCKS • STARBUCKS ☞ How do you like your coffee? Starbucks use 3-coffee roasting category. (1) Subtle & Mellow : Blonde roast (2) Smooth & Balanced : Medium roast (3) Bold & Robust : Dark roast PRESENTATION MAIN TITLE PART 2 STARBUCKS
  7. 7. PART 2 STARBUCKS • STARBUCKS 1. Reward(Point) - Provide a new membership card based on the concept. - You can fill up the card money. 2. Status(Level) - Starbucks have 3-Level system!! - Welcome Level 5 ★ = Geen Level PRESENTATION MAIN TITLE 30 ★ Gold Level PART 2 STARBUCKS
  8. 8. PART 2 STARBUCKS • STARBUCKS 3. Achievement(Mission) - Imprinting stamp system!! - It is induced Loyalty & Satisfaction. 4. Altruism(Charity) - This is responsibility!! - Quality management is based on fair margin. PRESENTATION MAIN TITLE PART 2 STARBUCKS
  9. 9. PART 3 Reference • Book Gamification by design Zichermann, Gabe 저 | O’Reilly Media | 2011. 10. 22 • Website http://en.wikipedia.org/wiki/MDA_framework http://www.google.co.kr http://www.istarbucks.co.kr PRESENTATION MAIN TITLE PART 3 REFERENCE
  10. 10. THANK YOU!
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