EC 솔루션 연구소 이 종 진
㈜시스포유아이앤씨 | www.sys4u.co.kr
Website Visitor Analysis for
Ecommerce
1. Marketing Funnel
2. How to get your First Customers for your E-commerce Shop
3. Successful E-commerce Website Content d...
The marketing funnel concept can impact your business to generate
sales in a controlled system.
The funnel attracts prospe...
(1) Buy Pay-Per-Click Advertising
2. How to get your First Customers for your E-commerce
Reference materials : http://www....
(2) Get Email Subscribers
2. How to get your First Customers for your E-commerce
Reference materials : http://www.practica...
(3) Social Media Marketing
2. How to get your First Customers for your E-commerce
Reference materials : http://www.practic...
(4) Use Marketplaces
2. How to get your First Customers for your E-commerce
Reference materials : http://www.practicalecom...
(5) Something Away
2. How to get your First Customers for your E-commerce
Reference materials : http://www.practicalecomme...
3. Successful E-commerce Website Content drill-down
This data is based on the Commerce site Posted by incoming traffic.
Re...
3. Successful E-commerce Website Content drill-down
Reference materials : http://www.screenpages.com/about/articles/ecomme...
4. The 4-step Framework for E-commerce Content Marketing
Reference materials : http://ecommerceinsiders.com/4-step-framewo...
4. The 4-step Framework for E-commerce Content Marketing
Reference materials : http://ecommerceinsiders.com/4-step-framewo...
4. The 4-step Framework for E-commerce Content Marketing
Reference materials : http://ecommerceinsiders.com/4-step-framewo...
4. The 4-step Framework for E-commerce Content Marketing
Reference materials : http://ecommerceinsiders.com/4-step-framewo...
4. The 4-step Framework for E-commerce Content Marketing
Reference materials : http://ecommerceinsiders.com/4-step-framewo...
This refers to search related actions which take place during the course of information retrieval
such as making a query, ...
We group related activities together and refer to the resulting unit as a session.
a session tends to have a clear meaning...
This is the time difference between two query activities.
Intervals occur between two query activities within the same ses...
This refers to the time period between query activities over user sessions.
Some of this interval will be time spent on wr...
This refers to the time period between user This refers to the time period between user session
intervals, as explained ab...
A clickstream is the recording of what a user clicks on while browsing the web.
Every time he or she clicks on a link, an ...
End of announcement
EC 솔루션 연구소 이 종 진
㈜시스포유아이앤씨 | www.sys4u.co.kr
Upcoming SlideShare
Loading in...5
×

Website visitor analysis for E-commerce

223

Published on

*If you see the screen is not good condition, downloading please.*

Website visitor analysis for e commerce
- Marketing Funnel
- How to get your First Customers for your E-commerce Shop
- Successful E-commerce Website Content drill-down
- The 4-step Framework for E-commerce Content Marketing
- Application techniques in accordance with the behavior
Patterns of consumers

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
223
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Website visitor analysis for E-commerce"

  1. 1. EC 솔루션 연구소 이 종 진 ㈜시스포유아이앤씨 | www.sys4u.co.kr Website Visitor Analysis for Ecommerce
  2. 2. 1. Marketing Funnel 2. How to get your First Customers for your E-commerce Shop 3. Successful E-commerce Website Content drill-down 4. The 4-step Framework for E-commerce Content Marketing 5. Application techniques in accordance with the behavior Patterns of consumers Agenda
  3. 3. The marketing funnel concept can impact your business to generate sales in a controlled system. The funnel attracts prospects by consumer psychology, on-line incentives, social networking or other marketing mix. Prospects are drawn through the funnel under various stages of relationship development and brand awareness. The marketing concept turns prospects to a target audience to generate a sale. Reference materials : http://smallbusiness.chron.com/marketing-funnel-20593.html 1. Marketing Funnel
  4. 4. (1) Buy Pay-Per-Click Advertising 2. How to get your First Customers for your E-commerce Reference materials : http://www.practicalecommerce.com/articles/3763-5-Ways-to-Attract-New-Customers Pay-per-click advertising is frequently the premier online marketing tool for attracting new business. For search engines, consider using at least Google and Bing. It may also make sense to look at other PPC networks, including Facebook, to reach potential new customers no matter where they shop. Bing displays PPC ads above and to the right of search results.
  5. 5. (2) Get Email Subscribers 2. How to get your First Customers for your E-commerce Reference materials : http://www.practicalecommerce.com/articles/3763-5-Ways-to-Attract-New-Customers Email marketing is another powerful tool for online retailers, but it can be overlooked as a new customer acquisition tool. Once a visitor subscribes, the retailer will get many new opportunities to convert that subscriber into a paying customer. Murdoch’s Ranch & Home Supply enters new email subscribers in a contest to win a $50 gift card.
  6. 6. (3) Social Media Marketing 2. How to get your First Customers for your E-commerce Reference materials : http://www.practicalecommerce.com/articles/3763-5-Ways-to-Attract-New-Customers Social media can take many forms. For example, blog content is social, as are posts on Facebook, Google+, Twitter, Pinterest, Fancy, and YouTube. While most of the marketing on these platforms should be aimed at engaging customers in a sort of ongoing conversation, from time to time, it is acceptable to ask for a sale. Asking for a sale on social sites can be as simple as posting occasional specials or sales.
  7. 7. (4) Use Marketplaces 2. How to get your First Customers for your E-commerce Reference materials : http://www.practicalecommerce.com/articles/3763-5-Ways-to-Attract-New-Customers Amazon, eBay, Sears, Newegg, and many other large retail sites with millions of monthly visitors also allow small and mid-sized retailers to sell from their site. Put simply, to get more customers, place products on these marketplaces. When orders come in, be sure to include coupons and discount offers in the shipping box, encouraging folks to return directly to your ecommerce site. Amazon allows other retailers to sell products from its site.
  8. 8. (5) Something Away 2. How to get your First Customers for your E-commerce Reference materials : http://www.practicalecommerce.com/articles/3763-5-Ways-to-Attract-New-Customers In the context of attracting new customers, contest marketing is similar to email marketing, in that it is a gateway of sorts that introduces customers to a merchant and increases the chances of making a sale by increasing the amount of exposure. For example, Consider giving everyone who enters a contest a coupon for 10 or 20 percent off. A contest on a social network like Facebook can help a merchant get new customers.
  9. 9. 3. Successful E-commerce Website Content drill-down This data is based on the Commerce site Posted by incoming traffic. Reference materials : http://www.screenpages.com/about/articles/ecommerce-traffic play with your anticipated figures to derive a sensible and achievable plan for the traffic levels necessary to hit your financial target. Traffic will come from various sources
  10. 10. 3. Successful E-commerce Website Content drill-down Reference materials : http://www.screenpages.com/about/articles/ecommerce-traffic Source of traffic Factors influencing success % of visitors Direct URL entry (e.g. type in www.yourshop.com or ookmarks) Offline popularity of brand; PR; catalogues; retail presence 10-15% Search engines overall (organic & paid) See breakdown below… 50-75% Brand related searches (e.g. type in Google “Your Shop Name”) Offline strength of brand (PR, catalogues, retail) 15-25% Visitors from organic search results (generic terms and specific products) SEO effectiveness (content and no. links) 10-30% Visitors from paid search (brand, generic terms & specific products) PPC effectiveness (spend & relevance) 20-50% Email marketing Size of database, frequency & quality of emails 10-30% Affiliate marketing No. of affiliates. % offered, site conversion & network management 5-15% Referrals from other websites Number and quality of links 10-15%
  11. 11. 4. The 4-step Framework for E-commerce Content Marketing Reference materials : http://ecommerceinsiders.com/4-step-framework-ecommerce-content-marketing-that-works-1931/ 4-step framework for E-commerce content marketing will give you a simple 4-step framework to help you plan, develop and execute a content marketing strategy that actually works.
  12. 12. 4. The 4-step Framework for E-commerce Content Marketing Reference materials : http://ecommerceinsiders.com/4-step-framework-ecommerce-content-marketing-that-works-1931/ If you have an up-to-date customer profile, and are a familiar face on the forums and other online places your target customer hangs out, you probably already have all the information you need. think about your content creation from a buyer cycle perspective. This helps you plan and position your content to smoothly transition your customers from one stage in their cycle, to the next. (1) Research and planning
  13. 13. 4. The 4-step Framework for E-commerce Content Marketing Reference materials : http://ecommerceinsiders.com/4-step-framework-ecommerce-content-marketing-that-works-1931/ Planning your content in a multichannel way will help you get the best leverage and results for your time and money. Remember, every marketing channel functions somewhat differently. You need to tweak and repurpose your message to fit the medium, These three channels work exceptionally well for e-commerce merchants. ● Social media – Specifically Facebook, Pinterest and Instagram ● Video marketing ● Blogging (2) Content and graphics
  14. 14. 4. The 4-step Framework for E-commerce Content Marketing Reference materials : http://ecommerceinsiders.com/4-step-framework-ecommerce-content-marketing-that-works-1931/ Guest posting works incredibly well for E-commerce marketers, especially if you’re strategic about whom you approach and the content you create. These relationships can prove even more profitable if you work closely with that channel’s owner to provide extra value to their audience. (3) Syndicate and Promote
  15. 15. 4. The 4-step Framework for E-commerce Content Marketing Reference materials : http://ecommerceinsiders.com/4-step-framework-ecommerce-content-marketing-that-works-1931/ The key to profitable content marketing is strategy, quality and consistency. Every piece of content you create should be an asset for your business that brings in long-term repeat benefits When you approach your content creation from this standpoint, you’ll create higher quality, more useful content, with a longer (profitable) lifespan (4) Consistency and quality
  16. 16. This refers to search related actions which take place during the course of information retrieval such as making a query, subsequently browsing the pages (scrolling up or down, for example) and providing relevance judgements. The logs do not distinguish clearly between a (original) query and any other query activities. For example, if a particular query occurs twice consecutively, it could be because the same query was input twice by the user or that the user browsed after the original query. (1) Search activity This data is based on the hypothesis that came from the meeting. 5. Application techniques in accordance with the behavior Patterns of consumers Reference materials : http://www.pitt.edu/~dah44/docs/web_user_srch_pattern_last.pdf
  17. 17. We group related activities together and refer to the resulting unit as a session. a session tends to have a clear meaning determined by user login and logout times. However, this is not available for searches on Web search engines. Hence, as explained in the previous section, we aim to predict where these session boundaries should occur. This is based on identifying topic groups (for an individual user) and topic shifts. (2) Session 5. Application techniques in accordance with the behavior Patterns of consumers Reference materials : http://www.pitt.edu/~dah44/docs/web_user_srch_pattern_last.pdf
  18. 18. This is the time difference between two query activities. Intervals occur between two query activities within the same session or they can occur between activities spanning a session boundary. (3) (Time) Interval 5. Application techniques in accordance with the behavior Patterns of consumers Reference materials : http://www.pitt.edu/~dah44/docs/web_user_srch_pattern_last.pdf
  19. 19. This refers to the time period between query activities over user sessions. Some of this interval will be time spent on wrapping up/completing the previous query and some will be spent on cognitive preparation for the new query. Initiate/generate a query activity QueryActivity n-1 Time spent completing (cognitively) the QueryActivity n-1 Time spent switching topics Time spent preparing (cognitively) the new query activity QueryActivity n Initiate/generate a query activity QueryActivity n Our aim is to automatically identify these inter-session time intervals. (4) Inter-session (cross-session) interval 5. Application techniques in accordance with the behavior Patterns of consumers Reference materials : http://www.pitt.edu/~dah44/docs/web_user_srch_pattern_last.pdf
  20. 20. This refers to the time period between user This refers to the time period between user session intervals, as explained above. (5) Intra-session (within-session) interval 5. Application techniques in accordance with the behavior Patterns of consumers Reference materials : http://www.pitt.edu/~dah44/docs/web_user_srch_pattern_last.pdf ======== user begin ======== 0423 4578362633021D50 school uniforms <intra-session interval> 0800 4578362633021D50 school uniforms <inter-session (cross-session) interval> 1142 4578362633021D50 Probability ======== user end ========
  21. 21. A clickstream is the recording of what a user clicks on while browsing the web. Every time he or she clicks on a link, an image, or another object on the page, that information is recorded and stored. You can find out the habits of one individual, but more useful is when you record thousands of clickstreams and see the habits and tendencies of your users. All of this information combined is valuable data that goes beyond normal analytics. (6) Clickstream 5. Application techniques in accordance with the behavior Patterns of consumers Reference materials : http://www.pitt.edu/~dah44/docs/web_user_srch_pattern_last.pdf
  22. 22. End of announcement EC 솔루션 연구소 이 종 진 ㈜시스포유아이앤씨 | www.sys4u.co.kr
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×