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Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook
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Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook

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Transcript

  • 1. Growing your mobilegames with Facebook Akin Babayigit akin@fb.com EMEA Gaming Partnerships Facebook
  • 2. A brief history of Platform?
  • 3. 5 of top 10games developers on Facebook are from EMEA
  • 4. Game Insight is already one of the top devs onFacebook
  • 5. Big on Facebook = Big on Mobile facebook.com Native apps and mobile web
  • 6. Success Stories
  • 7. Candy Crush SagaIn less than a year, King became the #2 developer on facebook.com 44MMonthly Active Users 22M 11M oK Apr 9 Oct 12
  • 8. Supercell: Amazing Facebook apps on iOS
  • 9. Slotomania: Big on Facebook, Big on Mobile
  • 10. People logged in with Facebook are moreengaged and spend more Bingo Blitz : 80% of the revenues on mobile comes from Facebook connected users
  • 11. People logged in with Facebook are moreengaged and spend more Diamond Dash: Facebook users 8x more likely to spend
  • 12. At any time 6-8 of the top grossing apps areFacebook connected Google Play Apple App store As of 7/17/12
  • 13. In August, Facebook drove people to the Apple App Store & Google Play 180 million times
  • 14. So how do I turn on thisgrowth machine?
  • 15. Facebook Mobile - Best practices Must have Integrate with our latest SDK Cultivate your pages presence Marketing Use Mobile ads for distribution Facebook login in your game Permissions Viral Channels Requests / Invites Open graph publishing App center
  • 16. Use Facebook Page to build awareness around launch
  • 17. Use FB mobile app install ads to drive mobiledistribution
  • 18. Facebook Login screens
  • 19. Facebook Login screens
  • 20. Facebook Login is the gateway for most FacebookPlatform functionality Get a bookmark Appear in Search Feed distribution Easy login
  • 21. Viral app discovery & distribution 1 Invites Feed Stories Direct to Game or App Store Download
  • 22. Inviting friends in a game Sending Receiving
  • 23. Native Apps Native Apps Open Graph Canvas Canvas
  • 24. Use Open Graph to drive distribution Timeline stories New feed stories
  • 25. Scores and achievements Newsfeed Timeline
  • 26. App Center drives installs to your desktop andmobile games
  • 27. Thank you

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