Ibm

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Ibm

  1. 1. 您好
  2. 2. Top Brand
  3. 3. Company Background IBM2495 2491
  4. 4. 302495
  5. 5. VALUE PROPOSITION IBM Brand 53,791 3Coco-Cola Microsoft Brand 1 2
  6. 6. Brand Value IBM Year 2000 2001 2002 2003 2004 Rank 3 3 3 3 3Brand Value 53.18 52.75 51.19 51.77 53.79 $Billions Lenovo Group Ltd., Year 2001 2002 2003 2004 (6 months) Net Revenue 45,195.5 42,995.3 58,593.9 36,493 $Millions
  7. 7. Market OpportunityStabilitCompatible on any platform)
  8. 8. Competitive Environment IBM
  9. 9. • IBM• vertical competition) IBM IBM
  10. 10. Competitive Advantage
  11. 11. Market Strategy• IBM value) service), Software integrated solution
  12. 12. STP & Brand Concept
  13. 13. IBMsegment Global technology servicesegment Global business service segment Software segment Systems and technology segment Global financing segment
  14. 14. thinkvantage
  15. 15. 4p’s Product IBMPrice IBM
  16. 16. Place Promotion
  17. 17. IBM
  18. 18. organization development
  19. 19. Management Team IBMhttp://www.youtube.com/watch?v=0OygOdUhnog IBMIBM

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