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Persuasion &

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  • 1. Persuasion &Attitude change Psychology 20092135 정혜원
  • 2. People more trust theirs ownthinking than other’s idea• People enjoy buying or acting by theirs motive• People like that other people asked about theirs hope, want, and think
  • 3. Example- Which card is good? • Bride’s liking or Parent’s liking • Importance of parent guest in Korea wedding culture • she decide by her liking• Why she asked about her wedding card? →She need to get support her determine
  • 4. How can do that? Make them think themselves about our persuasion idea and determine By- •Tell about persuasion subject •Reflect theirs idea to persuasion thing
  • 5. Example-1 <Philadelphia car sales office> Raise the morale of salesman Improve Bonus promotion work Fire place
  • 6. • “Tell me what do you want?”• “What is required to you?”“Loyalty , Teamwork ,Sincerity , Honesty, and work 8hr ardently at one day.”
  • 7. Example-2 < Discussion about unification> Approval Oppose
  • 8. Theory-• Cognitive dissonance• Estrange with theirs own attitude (small estrange more accept) -by Hovland et al’s study
  • 9. Conclusion- Make receiver believe that our persuasion idea is theirs
  • 10. Thank you-

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