What we ARE GOING TO DISCUSS…
Profile of cadbury
VISION of cadbury
MISSION of cadbury
profile of theCadbury India Ltd,
• a subsidiary of Cadbury Schweppes Overseas Ltd
• which is a leading global British confectionery
company owned by Mondelēz International (Mondelēz
International is the world's largest chocolatier, biscuit
baker and candy maker, and the second-largest maker)
• was incorporated in the year 1948,
• as a private limited
company with the name
Cadbury Fry (India) Pvt Ltd
• Market capital: 1,504.25 crore
Registed office : maharashtra,
Regional offices: delhi colcatta
Their factories : Thane, himanchal
pradesh gwalior,pune banglore
Cocoa operation: dehradun
They set up their first plant in India at Thane in
Ranked 4th amongst India's 50 Most Admired
companies by Fortune India
Operates in four categories……..
Chocolate Confectionery,(silk ,nuts,etc)
Milk Food Drinks,( bornvitta)
Candy (halls is he leader)
Gum category ( bubbaloo)
• 1950’s =
started the manufacture of Chocolate and Bournvita.
launched Cadbury's Fruit & Nut.
set up a Cocoa Research Centre in Kerala
They set up their first plant in India at Thane in Maharashtra.
launched Cadbury's Tiffins, Nut Butterscotch, Caramels, Crackle, 5 Star
the company was converted into a public limited company. Cdbury's
Perk, Cadbury's Truffle and Picnic
, Halls and Clorets
Cadbury Lite for consumers with diabetes
The chocolate is available in four different variants namely, Rich Cocoa,
Almond, Hazelnut and Raisin & Nut
Cadbury Bournvita Li'l Champs
Vision Working together to create brands people love. The core
purpose captures the spirit of what we are trying to achieve as a
business. We collaborate and work as teams to convert products into
Mission A Cadbury in Every Pocket. Cadbury's means quality.
Our reputation is built upon quality. Our commitment to
continuous improvement will ensure that our promise is
• Increase the width of chocolate consumption, through low
price point packs and distribution focus.
• Increase depth of consumption, targeting regular
chocolate consumers through generating impulse and a
dominant presence at Point of Sale.
• Maintain image leadership through a superior marketing
• Be a significant player in the gifting segment, through
occasion linked gift packs.
• Build critical mass in the sugar business by introducing
value-added sugar confectionery products.
Future plan for setting up some
The company is setting up a new manufacturing facility (Unit 2)
'Fewer, Faster, Bigger, Better' Category focus for scale and simplicity
Drive advantaged, consumer preferred brands and products
Accelerate white space market via 'Smart Variety'
Create advantaged customer partnerships via total confectionery solutions
Expand product platforms and strengthen route to market through partnership and acquisition
'Relentless focus on cost & efficiency' Realise price and optimise customer investment
Reduce SG&A cost base
Deliver supply chain cost reduction and reconfiguration initiatives
Optimise capital management
Ensure world-class quality' Operate a category-led business enabled through consistent commercial
Invest in science, technology & innovation to deliver preferred products at competitive cost
Drive focused decision making and speed of execution
Sharpen talent, diversity and inclusiveness agenda
Leverage partnerships to streamline processes and reduce costs
Strong brand names like Cadbury Dairy Milk, Five star and Eclairs.
Rich product mix.
Support from the parent Cadbury Schweppes.
• Weaknesses: Lack of launch of new brands in Chocolates segment.
• Opportunities: The Indian market and more specifically the urban
areas where the penetration of Chocolates is low can be developed as
a future market through affordability and availability.
Using information and technology to bring efficiency in logistics and
• Threats: Stiff competition in Confectionery segment.
• The company has large exposure to foreign currency exchange rate
risk, mainly on account of imported cocoa beans and cocoa butter in
US Dollar and Pound Sterling
•should bring out new
products for health
•Continue to promote
itself as substitute to
Should use Indian ads and
avoid global ads in India .
Should consider attractive display or
its own ‘Chocolate boutique’ (retail store).
Special chocolates for Christmas should be introduced
e.g. rum, champagne flavored. New flavors like
• There is an immense scope for chocolate industry in India. Indian
chocolate industry is unique mix with extreme consumption patterns,
attitudes, beliefs, income level and spending. Understanding
consumer preferences and demands is the key to growth. Pricing,
quality , flavors and pack size are some of the important factors.
Economical distribution using proper supply chain management is
necessity Brand loyalty should be maintained.
• broadening its product range, the company spread its risks and made
itself less vulnerable to downturns in any particular area of its
• This approach transformed Cadbury Schweppes from a mainly UK
and British Commonwealth confectionery business, allied to a single
strong mixer beverage brand, into an international business with
significant interests in confectionery and beverages worldwid