Business strategy of cadbury india limited


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Business strategy of cadbury india limited

  2. 2. profile of theCadbury India Ltd, • a subsidiary of Cadbury Schweppes Overseas Ltd • which is a leading global British confectionery company owned by Mondelēz International (Mondelēz International is the world's largest chocolatier, biscuit baker and candy maker, and the second-largest maker) of gum • was incorporated in the year 1948, • as a private limited company with the name Cadbury Fry (India) Pvt Ltd • Market capital: 1,504.25 crore
  3. 3. Registed office : maharashtra, Regional offices: delhi colcatta Their factories : Thane, himanchal pradesh gwalior,pune banglore Cocoa operation: dehradun They set up their first plant in India at Thane in Maharashtra  award: Ranked 4th amongst India's 50 Most Admired companies by Fortune India
  4. 4. Operates in four categories…….. Chocolate Confectionery,(silk ,nuts,etc) Milk Food Drinks,( bornvitta) Candy (halls is he leader) Gum category ( bubbaloo)
  5. 5. • 1950’s = started the manufacture of Chocolate and Bournvita. launched Cadbury's Fruit & Nut. • 1960s= set up a Cocoa Research Centre in Kerala They set up their first plant in India at Thane in Maharashtra. • 1970s launched Cadbury's Tiffins, Nut Butterscotch, Caramels, Crackle, 5 Star and Gems. • 1980s, the company was converted into a public limited company. Cdbury's Perk, Cadbury's Truffle and Picnic • 2002: , Halls and Clorets • 2008 Cadbury Lite for consumers with diabetes The chocolate is available in four different variants namely, Rich Cocoa, Almond, Hazelnut and Raisin & Nut • 2009 Cadbury Bournvita Li'l Champs
  6. 6. Vision : Vision Working together to create brands people love. The core purpose captures the spirit of what we are trying to achieve as a business. We collaborate and work as teams to convert products into brands. Mission : Mission A Cadbury in Every Pocket. Cadbury's means quality. Our reputation is built upon quality. Our commitment to continuous improvement will ensure that our promise is delivered.
  7. 7. Business Strategy • Increase the width of chocolate consumption, through low price point packs and distribution focus. • Increase depth of consumption, targeting regular chocolate consumers through generating impulse and a dominant presence at Point of Sale. • Maintain image leadership through a superior marketing mix. • Be a significant player in the gifting segment, through occasion linked gift packs. • Build critical mass in the sugar business by introducing value-added sugar confectionery products.
  8. 8. Future plan for setting up some plants: The company is setting up a new manufacturing facility (Unit 2) at Baddi, And Himachal Pradesh
  9. 9.  1. Growth  'Fewer, Faster, Bigger, Better' Category focus for scale and simplicity  Drive advantaged, consumer preferred brands and products  Accelerate white space market via 'Smart Variety'  Create advantaged customer partnerships via total confectionery solutions  Expand product platforms and strengthen route to market through partnership and acquisition 2. Efficiency  'Relentless focus on cost & efficiency' Realise price and optimise customer investment  Reduce SG&A cost base  Deliver supply chain cost reduction and reconfiguration initiatives  Rationalise portfolio  Optimise capital management  3. Capabilities  Ensure world-class quality' Operate a category-led business enabled through consistent commercial capabilities  Invest in science, technology & innovation to deliver preferred products at competitive cost  Drive focused decision making and speed of execution  Sharpen talent, diversity and inclusiveness agenda  Leverage partnerships to streamline processes and reduce costs
  10. 10. SWOT Analysis strenghth: Strong brand names like Cadbury Dairy Milk, Five star and Eclairs. Rich product mix. Support from the parent Cadbury Schweppes. • Weaknesses: Lack of launch of new brands in Chocolates segment. • Opportunities: The Indian market and more specifically the urban areas where the penetration of Chocolates is low can be developed as a future market through affordability and availability. Using information and technology to bring efficiency in logistics and distribution. • Threats: Stiff competition in Confectionery segment. • The company has large exposure to foreign currency exchange rate risk, mainly on account of imported cocoa beans and cocoa butter in US Dollar and Pound Sterling
  11. 11. SUGGESTIONS •should bring out new products for health conscious people. •Continue to promote itself as substitute to mithai. •Choco-biscuits should be introduced.
  12. 12. Suggestion continues….. Should use Indian ads and avoid global ads in India . Should consider attractive display or its own ‘Chocolate boutique’ (retail store).  Special chocolates for Christmas should be introduced e.g. rum, champagne flavored. New flavors like strawberry,orange,vanilla etc
  13. 13. Conclusion................... • There is an immense scope for chocolate industry in India. Indian chocolate industry is unique mix with extreme consumption patterns, attitudes, beliefs, income level and spending. Understanding consumer preferences and demands is the key to growth. Pricing, quality , flavors and pack size are some of the important factors. Economical distribution using proper supply chain management is necessity Brand loyalty should be maintained. • broadening its product range, the company spread its risks and made itself less vulnerable to downturns in any particular area of its business. • This approach transformed Cadbury Schweppes from a mainly UK and British Commonwealth confectionery business, allied to a single strong mixer beverage brand, into an international business with significant interests in confectionery and beverages worldwid : 
  14. 14. thankyou……… Team members: amrit urvashi milanpreet nidhi