Basic elements of a good squeeze page templatePresentation Transcript
[Emarketing Resource]Basic Elements Of A Good Squeeze Page Template A squeeze page template is what you, as a marketer, will useto build your ever-important list. If youve been in internetmarketing for any time at all, you know that having a list isextremely important because it allows you to build andmaintain a relationship with your customers and potentialcustomers. The squeeze page concept is very simple. Youoffer your target market something in return for theircontact information. So, in other words, if a visitor givesyou his or her name and email address, you will give him orher a free sample of your product, a free informationalguide, some free training, a free consultation, or whateveris important enough for him or her to offer up his or hercontact details.
[Emarketing Resource]Basic Elements Of A Good Squeeze Page Template A good squeeze page template will have four basicelements. Keep in mind that these make up just theframework of the page, and the details must be filledin within each section.
[Emarketing Resource]Basic Elements Of A Good Squeeze Page Template The Heading. The heading is like a title on your squeezepage. The best converting squeeze pages use headings thatare some shade of red, like brick red or bright red. Theheading should be larger than the rest of the text on yourpage, and it should be compelling. It has been estimatedthat most people will make a decision about whether to putin their contact details within 8 seconds of accessing yourpage so youll need to say something that grabs yourintended readers attention very quickly. The heading canbe preceded by a pre-heading--a couple of words ofintroduction to the heading, in smaller print and in black--and followed by a sub-heading, which will also be smallerand in black.
[Emarketing Resource]Basic Elements Of A Good Squeeze Page Template Bullet points: After a short introduction whichexplains what you are offering, youll want to list thebenefits of whatever it is you are offering your visitor.These are not features of your product or service, butthe benefits that your visitor will receive when he orshe has the product. So, for example, you dont want towrite about a super-fast softward, but instead, abouthow much time the software will save your visitor.
[Emarketing Resource]Basic Elements Of A Good Squeeze Page Template Testimonials. Some may argue that these are not asimportant on a squeeze page as they are on a sales page,but having at least one can really add credibility to youand what you are offering.
[Emarketing Resource]Basic Elements Of A Good Squeeze Page Template Opt-In Form. Of course, a squeeze page is not asqueeze page if you dont have a form that your visitorscan fill out. Youll need to get the code for your formfrom your auto-responder. You can also consideradding a little text below your form that states how youwill respect the privacy of the contact details youcapture on your form, and that the information willnot be passed on to any third parties. Finally, yourentire squeeze page template should be visible on yourscreen without you having to scroll down.