2012 브랜드경험 bx특강_리뷰
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2012 브랜드경험 bx특강_리뷰

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2012 브랜드경험 bx특강_리뷰 Presentation Transcript

  • 1. COPYRIGHT 2012 AIRCODE. ALL RIGHTS RESERVED page.2
  • 2. COPYRIGHT 2012 AIRCODE. ALL RIGHTS RESERVED page.3
  • 3. COPYRIGHT 2012 AIRCODE. ALL RIGHTS RESERVED page.5
  • 4. COPYRIGHT 2012 AIRCODE. ALL RIGHTS RESERVED page.6
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  • 20. COPYRIGHT 2012 AIRCODE. ALL RIGHTS RESERVED page.22
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  • 22. COPYRIGHT 2012 AIRCODE. ALL RIGHTS RESERVED page.24
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  • 25. COPYRIGHT 2012 AIRCODE. ALL RIGHTS RESERVED page.27
  • 26. 루이 비통의 핵심 컨셉트는 ‘여행’루이비통 CEO, 이브 카셀제품을 보면서 ‘다음 여행은 정말 특별할 거야’ 하고 기대할 수 있어야 한다.명품은 ‘단 하나, 유일한 것’ 이며 감정과 경험을 담게 된다. COPYRIGHT 2012 AIRCODE. ALL RIGHTS RESERVED page.28
  • 27. Armani Hotel : 2010년 4월 두바이 부르즈칼리파에 오픈 (부르즈칼리파 건물높이 828m, 162층이며 호텔은 1~8층, 38,39층에 있음)베르사체, Palazzo Versace 호주 페레가모, Lungarno 호텔 루이비통 그룹(LVMH), 불가리 호텔& 리조트 루이비통 그룹(LVMH), 슈발 블랑 피렌체 소재 발리, 밀라노, 런던, 도쿄 소재 프랑스 쿠시빌 소재 럭셔리 스키리조트 COPYRIGHT 2012 AIRCODE. ALL RIGHTS RESERVED page.29
  • 28. 엔씨소프트 프로야구단, NC 다이노스 COPYRIGHT 2012 AIRCODE. ALL RIGHTS RESERVED page.30
  • 29.  COPYRIGHT 2012 AIRCODE. ALL RIGHTS RESERVED page.31
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  • 36. COPYRIGHT 2012 AIRCODE. ALL RIGHTS RESERVED page.38
  • 37. COPYRIGHT 2012 AIRCODE. ALL RIGHTS RESERVED page.39