Sikora keep them_keen-semcamp_2013

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  • 1. WELCOME TOKeep Them Keen.Building a Powerful Networkof Influencers
  • 2. About The Speaker02Magdalena Sikora aka E. K.Travel Blogger and Owner of Chill Out SpotsOwner of a travel site ChillOutSpots.comAlsoa moderator of Google+ Community‘Travel Bloggers’ with as of today1,024 active membersand the number is growing!
  • 3. UNDERSTANDING BLOGGERS
  • 4. 04
  • 5.  They know what they like/ what they don’t like They influence/ shape your industry They are often experts on the subjectGreat!We have a common interest!It’s a basis of a good relationship!WHO THEY REALLYARE?05UNDERSTANDING A BLOGGER
  • 6. BUT WHAT DO BLOGGERS WANT?06 to share experience or show off a bit to meet like-minded people! to get inspired to make their blogs popular to BECOME POPULAR! to be visible to the right audience to earn some money?UNDERSTANDING A BLOGGER
  • 7. AND THEN THEY RECEIVE THESE EMAILS:07UNDERSTANDING A BLOGGER
  • 8. 08THIS IS CERTAINLY NOT THE WAY!WHAT IS,THEN?UNDERSTANDING A BLOGGER
  • 9. 09SO HOW WE, @NEWLOOK DO IT?WE LISTEN.UNDERSTANDING A BLOGGER
  • 10. @NewLook.com WE BUZZ!10Facebook2m+ fans, each post gets at least130 likes and at least a fewcomments!Twitter110k followersYouTube917k video viewsNLDailyour blog gets thousands of visitsper dayUNDERSTANDING A BLOGGER
  • 11. 11That wouldn’tbe achievedwithoutINFLUENCERS!UNDERSTANDING A BLOGGER
  • 12. RESEARCHAND BUILDAWERNESSSTEP ONE
  • 13. 13RESEARCH AND BUILD AWERNESSIDENTIFYING INFLUENCERS.There are many tools to use (some free, some paid):• Klout• BlogDash• Traackr• mPact• Social Snap• Followerwonk.com• Twellow.comand many more!
  • 14. 14NICHE NATURE OF BLOGGING.It is not about numbers!I’ve got a blog which targeted audience is 100 people.The right 100 people.RESEARCH AND BUILD AWERNESS
  • 15. 15AWERNESS & STARTINGA DIALOG.It’s all about becoming a part of the community Reach out to social before email (!) Follow popular bloggers on social sites Follow those who follow them But most importantly follow those who they follow If they use niche social network, connect with them there Talk to them, show that you listen Pay attention to their content and start dialogRESEARCH AND BUILD AWERNESS
  • 16. 16IF YOUAREAN SEOAGENCY/ CONSULTANT.1. SET UP A BLOG- BECOME A PART OF THE COMMUNITY!2. Choose a proper title- what about: Trend Researcher Inspiration Writer Community Manager3. But be open about who you work for!RESEARCH AND BUILD AWERNESS
  • 17. STEP TWOKeeping a discussion going…Keeping Them Keen
  • 18. 18BUILDING RELATIONSHIPBUT HOW TO GET MORE ENGAGED?They already told us what they need!Help them:• get inspired• meet like-minded people• connect with the right audience!• make their blog popularAnd most importantly:Make THEM POPULAR!
  • 19. 19INSPIRINGINSPIRE BY BLOG POSTS.Write a fewblog postsevery day!And discuss itthrough social!
  • 20. 20INSPIRINGINSPIRE BY VIDEOS.We have ourYouTube channelNewLookTVWe talk about:- Events- Run interviews- New collections- Etc.
  • 21. 21INSPIRINGINSPIRE BY NEWSLETTER.Yes! Send anewsletter to yourinfluencers!Share trends, news,allow to use imagesso they do nothave to source forthem!
  • 22. 22INTRODUCING TO LIKE MINDED- PEOPLEORGANISE EVENTS!• new collection launch parties• shows• festivals• sneak peak partiesNot your event?Organize a small break-out areawith access to WiFi!They need to blogsomewhere!
  • 23. 23INTRODUCING TO LIKE MINDED- PEOPLEEVENTS VIDEO
  • 24. 25HELPING TO INCREASE THEIR AUTHORITYSHARE THEM TO YOUR FOLLOWERSTHROUGH SOCIAL NETWORKS
  • 25. 26HELPING TO INCREASE THEIR AUTHORITYOR INTRODUCE THEMTO YOURAUDIENCEON YOUR BLOG.Let them guest poston your blogordiscuss an article fromtheir site!
  • 26. 25HELPING TO INCREASE THEIR AUTHORITYORGANISE CONESTSANDAWARDS.Worried aboutbudget?Team up withanother company!
  • 27. NEXTDiscussion/Any questions?